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- Tasks: Lead social media strategy, content development, and community management for McCormick brands.
- Company: Join McCormick, a global leader in flavour, dedicated to innovation and quality.
- Benefits: Enjoy flexible working options, creative collaboration, and opportunities for professional growth.
- Why this job: Be part of a dynamic team shaping brand narratives and engaging with consumers on social media.
- Qualifications: Bachelor's degree in Digital Media or Marketing; relevant experience preferred.
- Other info: Cooking knowledge is a plus; creativity in social graphics is highly valued.
The predicted salary is between 36000 - 60000 £ per year.
The Social Media Content Manager is responsible for setting the overall strategic framework of how McCormick brands come to life across social media channels. They oversee all paid and organic content, input on critical partnerships, and work with multiple cross-functional teams to drive the business.
MAIN RESPONSIBILITIES
- SOCIAL MEDIA STRATEGY: Build overarching social media strategy for relevant brands. The strategy should solve for how we drive deeper consumer engagement and 1:1 connections taking into account emerging channels, cultural trends, and content insights.
- PAID MEDIA & CAMPAIGNS: Work alongside creative account team & PR team to drive the content plan for all paid social media tactics and PR programs. Ensure creative is based on insights and key learnings. Traffic all paid social media assets to media agency to meet campaign deadlines.
- SOCIAL CONTENT DEVELOPMENT: Lead process of new social media content development for new products, new social trends, and content gaps. Organize cross-functional brainstorms when necessary, and work in partnership with internal content team and agencies to develop best-in-class content. Attend pre-production meetings and photoshoots to ensure all content is aligning to social best practices and brand tone of voice. Also leads quarterly content brainstorms with internal content team to drive new creative ideas on a regular basis.
- SOCIAL EDITORIAL PROCESS: Oversee monthly social media content planning process to support business objectives for assigned brands. Ensures all social posts (both assets and copy) meet social best practices, aligns with established Brand Tone of Voice, and is consistent with business priorities.
- COMMUNITY MANAGEMENT: Responsible for developing the organic content plan, publishing all content, and managing 1:1 community response through social media.
- ANALYTICS AND REPORTING: Execute reporting on a quarterly basis, pulling insights such as average engagement rate, total impressions and total follower growth across all brands and platforms. Develop ongoing project-specific recaps for Senior leadership.
- TRENDS: Stay up-to-day on current industry trends and social media platform capabilities, recommending new, innovative ways to connect with our consumers through social media.
CANDIDATE PROFILE
- Bachelor's Degree in Digital Media, Marketing, or Communications field
- Relevant work experience or related internships.
- Strategic, Detail-oriented, deadline driven, and able to handle a high-volume workload
- Experience working with many cross-functional team members across the organization
- Experience with management
- Strong knowledge of native social insights tools (Facebook, Instagram, Twitter, Pinterest, etc.) and is able to adapt easily with platform changes.
- Keeps up-to-date with industry trends and new platform innovations.
- Experience working with multiple brands with unique styles and tones of voice would be an asset
- Creative background in animated GIFs & social graphics (beginner level in Photoshop and other Adobe products) would be an asset
- Familiar with social management and monitoring tools (Hootsuite, Curalate, Crimson Hexagon, etc.) would be an asset
- Knowledge of paid social analytics tools (Facebook Ads Manager, Pinterest Ads Manager, etc.) would be an asset
- Cooking experience/food and ingredient knowledge would be an asset
Agencies: McCormick as needed will work with external recruitment vendors through our Agency Portal. Unless previously contacted, McCormick does not accept unsolicited resumes from external recruiting agencies.
McCormick & Company is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, colour, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.
As users of the disability confident scheme, we guarantee to interview all disabled applicants who meet the minimum criteria for the vacancy/ies.
Social Media Manager employer: McCormick UK Limited
Contact Detail:
McCormick UK Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media Manager
✨Tip Number 1
Familiarise yourself with McCormick's brands and their social media presence. Understanding their tone of voice and current strategies will help you tailor your approach and demonstrate your knowledge during interviews.
✨Tip Number 2
Stay updated on the latest social media trends and tools. Being able to discuss recent changes in platforms or innovative campaigns can set you apart as a candidate who is proactive and engaged in the industry.
✨Tip Number 3
Network with professionals in the field, especially those who have experience in social media management. Engaging with others can provide insights into the role and may even lead to referrals or recommendations.
✨Tip Number 4
Prepare to discuss specific examples of successful social media campaigns you've managed or contributed to. Highlighting measurable results will showcase your ability to drive engagement and meet business objectives.
We think you need these skills to ace Social Media Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in social media management, particularly any strategic roles you've held. Emphasise your familiarity with various social media platforms and tools mentioned in the job description.
Craft a Compelling Cover Letter: In your cover letter, demonstrate your understanding of McCormick's brands and how you can contribute to their social media strategy. Mention specific examples of past successes in community management or content development that align with their needs.
Showcase Your Creativity: If you have experience creating engaging social media content, include links to your portfolio or examples of your work. Highlight any creative projects, especially those involving animated GIFs or graphics, to showcase your skills.
Highlight Analytical Skills: Since the role involves analytics and reporting, mention any experience you have with social media insights tools and how you've used data to drive engagement. Be specific about metrics you've improved in previous roles.
How to prepare for a job interview at McCormick UK Limited
✨Showcase Your Strategic Thinking
Be prepared to discuss your approach to building a social media strategy. Highlight any past experiences where you successfully engaged consumers and adapted to emerging trends.
✨Demonstrate Your Content Creation Skills
Bring examples of social media content you've developed, especially if it aligns with the food or cooking industry. Discuss how you ensure content meets brand tone and best practices.
✨Familiarise Yourself with Analytics
Understand key metrics like engagement rates and follower growth. Be ready to explain how you've used analytics tools in the past to inform your social media strategies.
✨Stay Updated on Industry Trends
Research current trends in social media and be prepared to share innovative ideas on how to connect with consumers. This shows your passion for the role and the industry.
