Social Media Manager

Responsibilities

• Build overarching social media strategy for relevant brands, addressing deeper consumer engagement and 1:1 connections through emerging channels, cultural trends, and content insights.
• Work alongside creative and PR teams to drive paid social media tactics and PR programs, ensuring creative is based on insights and key learnings. Traffic all paid social media assets to media agency to meet campaign deadlines.
• Leads new social media content development for products, trends, and content gaps, collaborating with internal content teams and agencies. Attend pre‑production meetings and photoshoots to ensure alignment with brand tone and best practices. Leads quarterly content brainstorms.
• Oversee monthly social media content planning, ensuring all posts meet best practices, align with Brand Tone of Voice, and support business priorities.
• Develop organic content plan, publish all content, and manage 1:1 community response through social media.
• Execute quarterly reporting on insights such as average engagement rate, total impressions, and follower growth across all brands and platforms. Develop ongoing project‑specific recaps for senior leadership.
• Stay up‑to‑date on current industry trends and platform capabilities, recommending innovative ways to connect with consumers through social media.

Qualifications

• Bachelor’s Degree in Digital Media, Marketing, or Communications.
• Relevant work experience or related internships.
• Strategic, detail‑oriented, deadline driven, and able to handle a high‑volume workload.
• Experience working with many cross‑functional team members across the organization.
• Experience with management.
• Strong knowledge of native social insights tools (Facebook, Instagram, Twitter, Pinterest, etc.) and ability to adapt easily with platform changes.
• Willingness to react and respond in a timely manner.
• Keeps up‑to‑date with industry trends and new platform innovations.
• Experience working with multiple brands with unique styles and tones of voice – an asset.
• Creative background in animated GIFs and social graphics (beginner level in Photoshop and other Adobe products) – an asset.
• Familiar with social management and monitoring tools (Hootsuite, Curalate, Crimson Hexagon, etc.) – an asset.
• Knowledge of paid social analytics tools (Facebook Ads Manager, Pinterest Ads Manager, etc.) – an asset.
• Cooking experience/food and ingredient knowledge – an asset.

Seniority Level

Associate

Employment Type

Full‑time

Job Function

Marketing

Industries

Food and Beverage Services, Food and Beverage Manufacturing, and Manufacturing