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- Tasks: Drive brand growth through strategic planning and market analysis.
- Company: Join McCormick & Company, a leader in the food and beverage industry.
- Benefits: Full-time role with competitive salary and opportunities for career advancement.
- Why this job: Be part of a dynamic team shaping one of the UK's favourite brands.
- Qualifications: BA in Marketing and experience in FMCG as a Brand Manager.
- Other info: Collaborative environment with strong focus on innovation and consumer insights.
The predicted salary is between 28800 - 48000 ÂŁ per year.
An exciting opportunity has arisen to join our Marketing Team who are jointly responsible for driving growth of one of the UK's favourite brands. Reporting to the UK Marketing Director, you'll be responsible for planning and executing brand strategy to support our growth agenda.
MAIN RESPONSIBILITIES:
- Development of LongâTerm brand strategy & execution of annual brand plans
- Analyze market data and trends, identifying market opportunities and threats
- Build and deliver business presentations to key stakeholders, retail customers and senior leadership.
- Work in close partnership with the Europe, Middle East & Africa (EMEA) Growth Platforms team to develop a robust UK NPD pipeline.
- Projectâmanage and lead local NPD development, working crossâfunctionally with teams across R&D, graphics, legal, market research, production, sales, and finance to ensure a smooth goâtoâmarket process.
- Manage relationships with restaurant partners, from product development through to launch activation plans.
- Manage the product life cycle, including SKU rationalisation.
Commercial:
- Collaborate with Sales, Category and Shopper teams for optimum Customer plans
- Work with EMEA and local Ecom team to develop and implement customised plans for this channel
- Work with Revenue Management team to develop product & channel pricing and winning promotional strategy & plans
- Full P & L ownership
Communication:
- Develop & implement an omnichannel integrated approach
- Work closely with EMEA Central team for Media plans, executing with excellence, integrating learnings from Media Mix Modelling (MMM)
- Collaborate with EMEA Central Content Team on the development and execution of creative across all touchpoints (digital, social, PPC etc.)
CANDIDATE PROFILE:
- BA in Marketing or related discipline.
- Proven successful experience working in a UK FMCG environment as Brand Manager
- ConsumerâCentricâyou will naturally place the consumer at the heart of everything you do & will excel at drawing insights from market research
- Dataâdriven & analytical, you will excel working with the likes of Nielsen & Kantar to perform analysis & turn insights into actions
- Excellence in NPD development, execution & portfolio management, influencing and collaborating to drive what's needed to grow against a clear category vision
- Strong Business Ownership â you'll see your brand as your own business & love to roll up your sleeves & get stuck into building & leading your brand's growth.
- Strong project leadership experience with ability to manage multiple projects
- CrossâFunctional team player â building strong relationships across departments and within EMEA, you'll naturally take everyone with you & work as one team to deliver
- Positive, canâdo spirit â you'll bring bags of energy & enthusiasm to driving your brand growth
Seniority level: MidâSenior level
Employment type: Fullâtime
Job function: Marketing
Industries: Food and Beverage Services, Food and Beverage Manufacturing, and Manufacturing
Brand Manager (Schwartz) in London employer: McCormick & Company
Contact Detail:
McCormick & Company Recruiting Team
StudySmarter Expert Advice đ¤Ť
We think this is how you could land Brand Manager (Schwartz) in London
â¨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at McCormick & Company. A friendly chat can open doors and give you insights that might just set you apart from other candidates.
â¨Tip Number 2
Prepare for interviews by practising your pitch. Make sure you can clearly articulate how your experience aligns with the Brand Manager role. We want to hear about your successes in NPD development and how you've driven brand growth!
â¨Tip Number 3
Show off your analytical skills! Be ready to discuss how you've used data from sources like Nielsen or Kantar to make informed decisions. This will demonstrate your consumer-centric approach and ability to turn insights into actions.
â¨Tip Number 4
Donât forget to apply through our website! Itâs the best way to ensure your application gets noticed. Plus, it shows you're genuinely interested in joining our team at McCormick & Company.
We think you need these skills to ace Brand Manager (Schwartz) in London
Some tips for your application đŤĄ
Tailor Your CV: Make sure your CV is tailored to the Brand Manager role. Highlight your experience in FMCG and any relevant projects you've led. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about the brand and how you can contribute to its growth. Keep it engaging and personal, so we get a sense of who you are.
Showcase Your Analytical Skills: Since data-driven decision-making is key for this role, make sure to include examples of how you've used market research and analysis in your previous roles. We love seeing how you turn insights into action!
Apply Through Our Website: Don't forget to apply through our website! Itâs the best way for us to receive your application and ensures youâre considered for the role. Plus, itâs super easy to do!
How to prepare for a job interview at McCormick & Company
â¨Know Your Brand Inside Out
Before the interview, dive deep into Schwartz's brand history, values, and recent campaigns. Understand their market position and how they differentiate themselves from competitors. This knowledge will help you demonstrate your passion for the brand and show that you're ready to contribute to its growth.
â¨Showcase Your Analytical Skills
Since the role requires data-driven decision-making, be prepared to discuss how you've used market data in previous roles. Bring examples of how you've analysed trends or consumer insights to inform brand strategies. This will highlight your ability to turn data into actionable plans.
â¨Prepare for Cross-Functional Collaboration
The job involves working with various teams, so think of examples where you've successfully collaborated across departments. Be ready to share stories that illustrate your project management skills and how youâve led initiatives that required input from multiple stakeholders.
â¨Bring Your Creative Ideas
As a Brand Manager, creativity is key! Think about innovative marketing strategies or product ideas you could propose during the interview. This shows that youâre not just a follower of trends but someone who can actively contribute to the brandâs future direction.
