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For Companies At a Glance
- Tasks: Lead brand strategy and execute innovative marketing plans for a beloved UK brand.
- Company: Join McCormick, a global leader in flavour with a rich 100-year legacy.
- Benefits: Competitive salary, inclusive culture, and opportunities for personal and professional growth.
- Why this job: Make a real impact on brand growth while collaborating with diverse teams.
- Qualifications: BA in Marketing and proven experience in FMCG brand management.
- Other info: Dynamic work environment with a focus on respect, recognition, and collaboration.
The predicted salary is between 36000 - 60000 £ per year.
An exciting opportunity has arisen to join our Marketing Team who are jointly responsible for driving growth of one of the UK's favourite brands. Reporting to the UK Marketing Director, you'll be responsible for planning and executing brand strategy to support our growth agenda.
MAIN RESPONSIBILITIES
- Development of Long-Term brand strategy & execution of annual brand plans
- Analyze market data and trends, identifying market opportunities and threats
- Build and deliver business presentations to key stakeholders, retail customers and senior leadership.
- Work in close partnership with the Europe, Middle East & Africa (EMEA) Growth Platforms team to develop a robust UK NPD pipeline.
- Project-manage and lead local NPD development, working cross-functionally with teams across R&D, graphics, legal, market research, production, sales, and finance to ensure a smooth go-to-market process.
- Manage relationships with restaurant partners, from product development through to launch activation plans.
- Manage the product life cycle, including SKU rationalization.
- Collaborate with Sales, Category and Shopper teams for optimum Customer plans
- Work with EMEA and local Ecom team to develop and implement customized plans for this channel
- Work with Revenue Management team to develop product & channel pricing and winning promotional strategy & plans
- Full P & L ownership
Communication
- Develop & implement an omnichannel integrated approach
- Work closely with EMEA Central team for Media plans, executing with excellence, integrating learnings from Media Mix Modelling (MMM)
- Collaborate with EMEA Central Content Team on the development and execution of creative across all touchpoints (digital, social, PPC etc.)
CANDIDATE PROFILE
- BA in Marketing or related discipline.
- Proven successful experience working in a UK FMCG environment as Brand Manager
- Consumer-Centric—you will naturally place the consumer at the heart of everything you do & will excel at drawing insights from market research
- Data-driven & analytical, you will excel working with the likes of Nielsen & Kantar to perform analysis & turn insights into actions
- Excellence in NPD development, execution & portfolio management, influencing and collaborating to drive what's needed to grow against a clear category vision
- Strong Business Ownership - you'll see your brand as your own business & love to roll up your sleeves & get stuck into building & leading your brand's growth.
- Strong project leadership experience with ability to manage multiple projects
- Cross-Functional team player - building strong relationships across departments and within EMEA, you'll naturally take everyone with you & work as one team to deliver
- Positive, can-do spirit – you'll bring bags of energy & enthusiasm to driving your brand growth
COMPANY
Company manufactures, markets, and distributes spices, seasoning mixes, condiments and other flavourful products to the entire food industry, retail outlets, food manufacturers, food service businesses and consumers. While our global headquarters are in the Baltimore, Maryland, USA area, McCormick operates and serves customers from nearly 60 locations in 25 countries and 170 markets in Asia-Pacific, China, Europe, Middle East and Africa, and the Americas, including North, South and Central America with recognized brands including Schwartz. At McCormick, we have over a 100-year legacy based on our "Power of People" principle. This principle fosters an unusually dedicated workforce requiring a culture of respect, recognition, inclusion and collaboration based on the highest ethical values.
TO APPLY
Agencies: McCormick as needed will work with external recruitment vendors through our Agency Portal. Unless previously contacted, McCormick does not accept unsolicited resumes from external recruiting agencies. McCormick & Company is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, colour, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law. As users of the disability confident scheme, we guarantee to interview all disabled applicants who meet the minimum criteria for the vacancy/ies.
Brand Manager in London employer: McCormick & Company
Contact Detail:
McCormick & Company Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its brand strategy. Understand their products and market position so you can showcase how your skills align with their goals. We want you to shine!
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience in FMCG makes you the perfect fit for the Brand Manager role. Keep it concise and focus on your achievements that relate to the job description.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take the initiative to engage directly with us.
We think you need these skills to ace Brand Manager in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Brand Manager role. Highlight your experience in FMCG and any successful brand strategies you've executed. We want to see how you can bring value to our team!
Showcase Your Analytical Skills: Since this role is data-driven, don’t forget to showcase your analytical skills. Mention specific tools like Nielsen or Kantar that you've used to turn insights into actions. We love a candidate who can back up their claims with data!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about brand management and how you align with our values. Make it personal and engaging – we want to get to know the real you!
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at McCormick & Company
✨Know Your Brand Inside Out
Before the interview, dive deep into the brand's history, values, and current market position. Understand their product lines and recent campaigns. This knowledge will help you demonstrate your passion and show how you can contribute to their growth strategy.
✨Showcase Your Analytical Skills
Prepare to discuss how you've used data to drive decisions in past roles. Bring examples of how you've analysed market trends or consumer behaviour to inform brand strategies. Being data-driven is key for this role, so make sure you highlight your experience with tools like Nielsen and Kantar.
✨Demonstrate Cross-Functional Collaboration
Think of specific instances where you've worked with different teams, such as R&D, sales, or marketing. Be ready to explain how you navigated challenges and built relationships to achieve common goals. This will show that you're a team player who can lead projects effectively.
✨Prepare for Scenario Questions
Expect questions that ask how you'd handle specific situations, like launching a new product or managing a crisis. Practice articulating your thought process and decision-making steps. This will help you convey your strong project leadership skills and your ability to think on your feet.
