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For Companies At a Glance
- Tasks: Lead the growth strategy for Herbs, Spices and Seasonings across EMEA.
- Company: Join McCormick, a global leader in flavour and innovation.
- Benefits: Competitive salary, career development, and a vibrant team culture.
- Other info: Dynamic work environment with opportunities for creativity and collaboration.
- Why this job: Make a real impact on product innovation and consumer insights.
- Qualifications: Experience in FMCG marketing and strong leadership skills required.
The predicted salary is between 60000 - 80000 ÂŁ per year.
Main Responsibilities
- Reporting into the EMEA Growth Platforms Director, you will work as regional lead for the Herbs, Spices and Seasonings strategy across our EMEA business; leading the development and shape of our 3 year strategy for the product pipeline across both renovation and innovation.
- Working closely with the Local Marketing teams you will identify growth opportunities to implement with the cross‑functional teams including Commercialisation, Insights, Graphics Design, R&D, Supply Chain and Culinary, as well as external agencies when needed, to deliver scalable, winning plans to drive McCormick Sales, Share & profitability.
Insights & Analytics
- Leveraging ongoing business analytics to monitor Category & NPD performance across the EMEA region.
- Ongoing consumer trends & research, you will be the consumer insights expert for your dedicated focus areas.
- Working closely with our Insights & Analytics team you will turn datapoints and research into insights and insights into actions, to identify category innovation and renovation opportunities across the EMEA region.
- Support NPD & renovation post evaluations with actionable insights & build learnings into future plans.
- Build and deliver regular business presentations to key stakeholders and senior leaders across local markets, the regional and global teams.
Strategy & Plans
- Lead the Development of the 3 year strategy for Herbs, Spices and Seasonings, using this to shape the product pipeline & activation plan for your areas & input into the annual EMEA regional brand plans.
- Lead the development & delivery of innovation and renovation through all stage Gates, gaining continued stakeholder alignment as you do so, whilst working with key functions from ideation through to execution & Go to Market.
- Input into the preparation of Quarterly Global Innovation Updates to Senior Leadership teams.
- Support our sustainability roadmap to deliver against our goals.
- Act as key regional lead for your portfolio, liaising with wider global teams where relevant.
Commercial
- Accountable for the delivery of agreed innovation targets with P&L responsibility.
- Contribute to the product life cycle management, driving efficiencies through simplification.
- Partner closely with category management, sales and omnichannel representatives across markets to define optimum channel strategies.
Team And Personal Leadership
- Manage team of two experienced direct reports; empowering them to lead and drive their areas of responsibility and get the best out of them.
- Manage workload and priorities for overall team and balancing resources where/if needed.
- Balance short term priorities with longer term deliverables.
- Demonstrate active listening and collaboration with key stakeholders across the business and ultimately determining the right action plans; influencing teams where needed to bring them on board with the priorities and plans.
CANDIDATE PROFILE
- Proven track record: successful experience working within FMCG Innovation & Brand-Building at the relevant level.
- Strong experience in line management: supporting and empowering your team to grow and develop.
- Curious, data-driven & analytical: you will excel working with the likes of Nielsen, Kantar, Google Trends and Ad hoc research to perform analysis & turn insights into actions.
- Full mix marketing: Ideally someone with experience beyond Innovation and Renovation; meaning they are able to understand the overall picture and influence of the various marketing levers and the role I&R can play within this.
- Consumer-Centric: you will naturally place the consumer at the heart of everything you do & will excel at driving insight from market research & trends data, be comfortable working with a variety of research methodologies and a multitude of agencies.
- Expertise in NPD and renovation: Excellence in NPD development, execution & portfolio management, influencing and collaborating to drive what’s needed to grow against a clear category vision.
- A sense of ownership: you’ll see your area as your own business & love to roll up your sleeves & get stuck into building & leading your platform & brands growth.
- Prioritisation: Strong project leadership experience of managing multiple projects & strong ability to prioritise when and where needed.
- Cross-Functional team player: building strong relationships across departments within EMEA, you’ll naturally take everyone with you & work as one team to deliver against one common goal.
- Positive, can-do spirit: you’ll bring bags of energy & enthusiasm to driving your platform growth.
- Entrepreneurial mindset & ability to challenge the status quo: acting like an owner you will identify new challenges and tackle them in innovative and lateral ways, striving to push boundaries and build transformational thinking on your portfolio.
- Passion for food: ideally someone who is a “foodie” and always looking for their next inspiration.
Marketing Manager Growth Platforms in England employer: McCormick & Company
Contact Detail:
McCormick & Company Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager Growth Platforms in England
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its products. Understand their growth platforms and be ready to discuss how your experience aligns with their goals. Show them you're not just another candidate, but someone who genuinely cares about their mission.
✨Tip Number 3
Practice your pitch! Be ready to explain how your skills in FMCG innovation and brand-building can drive their success. Keep it concise and impactful – you want to leave them wanting to know more about you.
✨Tip Number 4
Don’t forget to follow up after interviews! A quick thank-you email can go a long way in keeping you top of mind. Plus, it shows your enthusiasm for the role and the company. And remember, apply through our website for the best chance!
We think you need these skills to ace Marketing Manager Growth Platforms in England
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Marketing Manager for Growth Platforms. Highlight your experience in FMCG, innovation, and brand-building, and don’t forget to sprinkle in some data-driven achievements that show you can turn insights into actions.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about food and how your entrepreneurial mindset can drive growth. Make it personal and engaging, showing us your enthusiasm for the role and the company.
Showcase Your Analytical Skills: Since this role requires a curious and analytical approach, be sure to mention any experience you have with tools like Nielsen or Kantar. Share specific examples of how you've used data to influence marketing strategies or product innovations.
Apply Through Our Website: We love it when candidates apply directly through our website! It helps us keep track of applications and ensures you get the best chance to showcase your skills. So, don’t hesitate – hit that apply button!
How to prepare for a job interview at McCormick & Company
✨Know Your Product Inside Out
Before the interview, dive deep into McCormick's Herbs, Spices, and Seasonings product lines. Understand their current strategies, recent innovations, and market performance. This will not only show your genuine interest but also help you discuss how you can contribute to their growth strategy.
✨Showcase Your Analytical Skills
Prepare to discuss specific examples of how you've used data analytics in previous roles. Be ready to explain how you've turned insights from tools like Nielsen or Kantar into actionable marketing strategies. This will demonstrate your ability to leverage data for decision-making.
✨Emphasise Cross-Functional Collaboration
Highlight your experience working with diverse teams, such as R&D, Sales, and Insights. Share stories that illustrate your ability to build relationships and influence stakeholders across departments. This is crucial for a role that requires collaboration to drive innovation.
✨Bring Your Passion for Food
Let your enthusiasm for food shine through during the interview. Share your personal experiences or inspirations related to food trends and how they can influence marketing strategies. This will resonate well with the company's culture and mission.