At a Glance
- Tasks: Lead brand strategy and execute innovative marketing plans for a beloved UK brand.
- Company: Join McCormick, a global leader in flavourful products with a rich legacy.
- Benefits: Competitive salary, inclusive culture, and opportunities for personal growth.
- Other info: Dynamic work environment with a focus on respect and collaboration.
- Why this job: Make a real impact on brand growth while collaborating with diverse teams.
- Qualifications: BA in Marketing and experience in FMCG brand management required.
The predicted salary is between 36000 - 60000 £ per year.
An exciting opportunity has arisen to join our Marketing Team who are jointly responsible for driving growth of one of the UK’s favourite brands. Reporting to the UK Marketing Director, you’ll be responsible for planning and executing brand strategy to support our growth agenda.
MAIN RESPONSIBILITIES
- Development of Long-Term brand strategy & execution of annual brand plans
- Analyze market data and trends, identifying market opportunities and threats
- Build and deliver business presentations to key stakeholders, retail customers and senior leadership.
- Work in close partnership with the Europe, Middle East & Africa (EMEA) Growth Platforms team to develop a robust UK NPD pipeline.
- Project-manage and lead local NPD development, working cross-functionally with teams across R&D, graphics, legal, market research, production, sales, and finance to ensure a smooth go-to-market process.
- Manage relationships with restaurant partners, from product development through to launch activation plans.
- Manage the product life cycle, including SKU rationalization.
Commercial
- Collaborate with Sales, Category and Shopper teams for optimum Customer plans
- Work with EMEA and local Ecom team to develop and implement customized plans for this channel
- Work with Revenue Management team to develop product & channel pricing and winning promotional strategy & plans
- Full P & L ownership
Communication
- Develop & implement an omnichannel integrated approach
- Work closely with EMEA Central team for Media plans, executing with excellence, integrating learnings from Media Mix Modelling (MMM)
- Collaborate with EMEA Central Content Team on the development and execution of creative across all touchpoints (digital, social, PPC etc.)
CANDIDATE PROFILE
- BA in Marketing or related discipline.
- Proven successful experience working in a UK FMCG environment as Brand Manager
- Consumer-Centric—you will naturally place the consumer at the heart of everything you do & will excel at drawing insights from market research
- Data-driven & analytical, you will excel working with the likes of Nielsen & Kantar to perform analysis & turn insights into actions
- Excellence in NPD development, execution & portfolio management, influencing and collaborating to drive what’s needed to grow against a clear category vision
- Strong Business Ownership - you’ll see your brand as your own business & love to roll up your sleeves & get stuck into building & leading your brand’s growth.
- Strong project leadership experience with ability to manage multiple projects
- Cross-Functional team player- building strong relationships across departments and within EMEA, you’ll naturally take everyone with you & work as one team to deliver
- Positive, can-do spirit – you’ll bring bags of energy & enthusiasm to driving your brand growth
COMPANY
Company manufactures, markets, and distributes spices, seasoning mixes, condiments and other flavourful products to the entire food industry, retail outlets, food manufactures, food service businesses and consumers. While our global headquarters are in the Baltimore, Maryland, USA area, McCormick operates and serves customers from nearly 60 locations in 25 countries and 170 markets in Asia-Pacific, China, Europe, Middle East and Africa, and the Americas, including North, South and Central America with recognized brands including Schwartz. At McCormick, we have over a 100-year legacy based on our “Power of People” principle. This principle fosters an unusually dedicated workforce requiring a culture of respect, recognition, inclusion and collaboration based on the highest ethical values.
TO APPLY
Agencies: McCormick as needed will work with external recruitment vendors through our Agency Portal. Unless previously contacted, McCormick does not accept unsolicited resumes from external recruiting agencies. McCormick & Company is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, colour, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law. As users of the disability confident scheme, we guarantee to interview all disabled applicants who meet the minimum criteria for the vacancy/ies.
Brand Manager employer: McCormick & company
McCormick & Company is an exceptional employer, offering a dynamic work culture that fosters collaboration and innovation within the FMCG sector. Employees benefit from comprehensive professional development opportunities, competitive compensation packages, and a commitment to work-life balance, all set against the backdrop of the vibrant UK market. Joining our Custom Flavour Solutions team means being part of a forward-thinking organisation that values your contributions and supports your career growth.
StudySmarter Expert Advice🤫
We think this is how you could land Brand Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for McCormick & company and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like McCormick & company are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with McCormick & company on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at McCormick & company. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Brand Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit McCormick & company. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of McCormick & company:Show us that you’ve done your homework! In your application, briefly mention what you admire about McCormick & company’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at McCormick & company
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at McCormick & company will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At McCormick & company, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
