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- Tasks: Lead data analysis and transform insights into engaging stories for business growth.
- Company: Join a dynamic team at McCormick, a leader in flavour solutions.
- Benefits: Enjoy competitive salary, inclusive culture, and opportunities for professional growth.
- Why this job: Make an impact by driving innovation in the savoury snack market.
- Qualifications: Experience in market research and strong communication skills required.
- Other info: Collaborative environment with a focus on creativity and strategic thinking.
The predicted salary is between 36000 - 60000 £ per year.
Lead data analysis for the Savoury Snack Market Assessment with the aim to guide the business growth strategy for EMEA Flavour Solutions, through the use of published market data, research agency briefs and gathering insights (market assessment value/ volume proposition, listing arguments, competitive positioning, social listening, etc).
Able to transform complex data sets into clear, engaging stories that resonate with customers and deliver tailored, insight-driven recommendations aligned to their business needs. Ability to interpret data into actionable insights. Understand and model complex datasets from various resources to tell inspiring stories with compelling insights.
Be a centre of excellence in communicating in-depth critical market trend analysis to our commercial and R&D teams. Proactively research and analyse F&B, Flavours and ingredients trends to drive business direction and in turn growth.
Support in the development of our customer innovation pipeline for Flavour Solutions EMEA through actionable Consumer & Category insights to deliver sustainable and iconic NPDs across Savoury Snacks customers. Lead and present insights section of customer-facing meetings across EMEA. Provide critical market insights to influence customers through an in-depth understanding of customers/consumers/brands.
Manage daily activities of assigned projects, identify resource requirements, apply our capabilities with maximum cost-effectiveness and highest return on investment. Drive the planning and execution of customer meetings through effective project management and cross-functional collaboration, ensuring timely completion of all deliverables.
Drive, own and present quarterly market data/insights reviews across the savoury snack area of the business for internal and external customers to strengthen partnerships.
CANDIDATE PROFILE:
- Relevant working experience in savoury snacks/Insights/market research/research agency with frequent contacts with marketing/innovation and NPD including proven experience in all research disciplines: qualitative, quantitative and continuous data interpretation.
- Comprehensive understanding of marketing and NPD with experience in international businesses.
- Deep understanding of Custom Food & Beverage Manufacturers, trends and consumer drivers.
- Knowledge of multiple market data source providers and research agencies.
- Requires creative problem solving in the dynamic environment of multiple customers with different needs and operating models.
- Highly creative and skilled in developing visually compelling presentations, pack shots, and other impactful creative assets.
- Requires high level strategic thinking with ability to influence commercial and NPD.
- Strong communications skills are critical to this role as it involves multiple internal and external presentations.
- Ability to present in an engaging way and able to decipher complex data is vital.
- Must have proven skills to adapt to and to communicate with wide variety of personalities in different business settings.
- Strong customer management skills.
- Strong team player with a proactive, can-do mindset and a commitment to delivering results.
Marketing Insights Manager in Aylesbury employer: McCormick & Company
Contact Detail:
McCormick & Company Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Insights Manager in Aylesbury
✨Tip Number 1
Get to know the company inside out! Research their products, values, and recent news. This way, when you walk into that interview, you can drop some knowledge bombs that show you're genuinely interested and ready to contribute.
✨Tip Number 2
Practice makes perfect! Run through common interview questions with a mate or in front of the mirror. Focus on how your experience aligns with the role of Marketing Insights Manager, especially around data analysis and storytelling.
✨Tip Number 3
Don’t just talk about your skills; show them! Bring along examples of your past work, like presentations or reports, that highlight your ability to turn complex data into engaging insights. Visuals can really make your case stand out!
✨Tip Number 4
Follow up after your interview! A quick thank-you email can go a long way. Mention something specific from your chat to remind them of your great conversation and reinforce your enthusiasm for the role.
We think you need these skills to ace Marketing Insights Manager in Aylesbury
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience in savoury snacks and market research. We want to see how your skills align with the role, so don’t hold back on showcasing your relevant achievements!
Showcase Your Data Skills: Since this role is all about transforming complex data into engaging stories, include examples of how you've done this in the past. We love seeing candidates who can interpret data into actionable insights, so let us know how you’ve made an impact!
Be Creative in Your Presentation: We’re looking for someone who can create visually compelling presentations. If you have any examples of your work, consider including them or describing your approach to making data visually appealing. Show us your creative side!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it’s super easy – just follow the prompts and you’ll be set!
How to prepare for a job interview at McCormick & Company
✨Know Your Data Inside Out
As a Marketing Insights Manager, you'll be dealing with complex datasets. Make sure you understand the data sources and can interpret them into actionable insights. Prepare examples of how you've transformed data into compelling stories in your previous roles.
✨Showcase Your Presentation Skills
This role requires strong communication skills, especially when presenting insights to customers. Practice delivering your insights in an engaging way. Use visuals to support your points and make sure you can explain complex concepts simply.
✨Research the Savoury Snack Market
Familiarise yourself with current trends in the savoury snack market. Be ready to discuss how these trends could influence business strategies. Showing that you’re up-to-date will demonstrate your commitment and understanding of the industry.
✨Prepare for Cross-Functional Collaboration
You'll need to work closely with various teams, so think about how you can demonstrate your teamwork skills. Prepare examples of past projects where you collaborated effectively across departments, highlighting your proactive approach and problem-solving abilities.
