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For Companies At a Glance
- Tasks: Transform market data into insights and collaborate with retail partners for brand growth.
- Company: Join McCormick, a leader in the FMCG sector with a focus on innovation.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional development.
- Why this job: Make a real impact by driving category strategies and enhancing shopper experiences.
- Qualifications: Experience in FMCG, strong analytical skills, and ability to work collaboratively.
- Other info: Dynamic role with excellent career progression and a commitment to diversity.
The predicted salary is between 36000 - 60000 £ per year.
As a Category Manager at McCormick you will be transforming market and shopper data into actionable insights and collaborating with our key retail partners to deliver longer term sustainable brand and category growth. You will also have the opportunity to build compelling category vision, strategies and selling stories in order to drive portfolio optimisation and excellent execution at the point of purchase which will delight both our customers and consumers. This role is perfect for someone who can combine analytical rigour with creative commercial thinking which translates into tangible growth and secures a competitive advantage.
Key Responsibilities
- Category Vision & Strategy: Co-creation of Category vision and strategy. Identify category growth opportunities aligned to total business objectives and build channel/retailer specific plans to deliver.
- Range & Space Planning: Development, implementation and evaluation of Category initiatives with key channels/retailers to deliver optimum ranging solutions. Partner with Marketing, Commercial, and retailers to build merchandising and space recommendations that enhance shopper experience and conversion.
- Pricing & Promotions: Working in conjunction with RGM, Marketing and Commercial teams to recommend and implement pricing strategies which will optimize profitability and deliver category, brand and shopper KPI's. Planning, coordination and evaluation of promotional activities to ensure that all KPI's are met and market performance is optimised.
- Customer Centricity: Integrate channel/customer strategies into category recommendations. Build strong retailer partnerships and drive continuous improvement for mutual growth.
- Cross-functional Collaboration: Cross-functional collaboration with Consumer Insight, Marketing, Shopper Marketing and Commercial teams to secure and activate against growth platforms and category strategies to deliver sustainable and profitable brand and category growth. Input into compelling category and insight led selling stories for NPD and branded propositions.
- Market Performance Tracking & Expertise: Share industry trends and competitive intelligence with the UK Consumer team. Analyse market performance, consumer trends and shopper data (Nielsen, Mintel, IGD, Dunnhumby). Understanding of shopper and consumer behaviour across key categories and channels/retailers. Generation of UK specific category insights which can be filtered into the UK innovation and NPD pipeline and the LTP.
- Supplier Relationship Management: Build collaborative relationships with third party agency partners and suppliers.
CANDIDATE PROFILE
- Relevant experience - ideally FMCG
- Inquisitive, analytical - background working with data
- Problem solving
- Team working, Good communication skills
- Influencing skills and stakeholder management
- Ability to build strong cross-functional relationships
- Knowledge of data platforms: Nielsen, IGD, Mintel, Dunnhumby
Category Manager in Aylesbury employer: McCormick & Company
Contact Detail:
McCormick & Company Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Category Manager in Aylesbury
✨Tip Number 1
Get to know the company inside out! Research McCormick's values, products, and recent news. This will help you tailor your conversations and show that you're genuinely interested in being part of their team.
✨Tip Number 2
Network like a pro! Connect with current or former employees on LinkedIn. Ask them about their experiences and any tips they might have for landing a role as a Category Manager. Personal connections can make a huge difference!
✨Tip Number 3
Prepare for the interview by practising common questions related to category management. Think about how you can showcase your analytical skills and creative thinking. Use real examples from your past experiences to illustrate your points.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you're serious about wanting to join McCormick and be part of their exciting journey.
We think you need these skills to ace Category Manager in Aylesbury
Some tips for your application 🫡
Show Your Analytical Side: As a Category Manager, you'll need to demonstrate your analytical skills. Use your application to highlight any experience you have with data analysis and how you've turned insights into actionable strategies. We love seeing numbers that tell a story!
Be Creative with Your Strategies: Don't just stick to the basics! When discussing your previous roles, showcase your creative commercial thinking. Share examples of how you've developed compelling category visions or strategies that led to growth. We want to see your innovative side!
Highlight Collaboration Skills: This role is all about teamwork, so make sure to mention your experience in cross-functional collaboration. Talk about how you've worked with marketing, sales, or other teams to achieve common goals. We value strong partnerships here at StudySmarter!
Tailor Your Application: Make your application stand out by tailoring it to the job description. Use keywords from the posting and relate your experiences directly to the responsibilities listed. And remember, applying through our website is the best way to get noticed!
How to prepare for a job interview at McCormick & Company
✨Know Your Data
As a Category Manager, you'll be working with market and shopper data. Make sure you brush up on your analytical skills and understand how to interpret data from platforms like Nielsen and Mintel. Be ready to discuss how you've used data in the past to drive category growth.
✨Showcase Your Creativity
This role requires a blend of analytical rigour and creative thinking. Prepare examples of how you've developed compelling category visions or strategies that led to tangible results. Think about how you can present these ideas in a way that excites your interviewers.
✨Build Strong Relationships
Collaboration is key in this position. Be prepared to talk about your experience in building partnerships with retailers and cross-functional teams. Highlight specific instances where your relationship-building skills have led to successful outcomes.
✨Understand Customer Centricity
Customer-centric strategies are crucial for this role. Familiarise yourself with how to integrate channel and customer strategies into category recommendations. Be ready to discuss how you've put the customer at the heart of your decision-making process in previous roles.
