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- Tasks: Lead strategic marketing plans to boost growth for the UK market and its brands.
- Company: Join a dynamic team focused on innovation in consumer packaged goods.
- Benefits: Enjoy opportunities for professional development and team engagement.
- Why this job: Be a key player in shaping brand strategies and driving impactful change.
- Qualifications: Degree in Marketing or related field; strong leadership and analytical skills required.
- Other info: This role offers a chance to influence the future of marketing in a collaborative environment.
The predicted salary is between 43200 - 72000 £ per year.
Reporting to the VP EMEA Marketing and an active member of the Marketing Leadership Team, this role is responsible for the direction, development and execution of strategic plans to maximise profitable growth for the UK market and its brand portfolio. Together with the UK Leadership team, this role is tasked to deliver sales, volume and profitability goals, and is responsible for leading portfolio strategy, Brand strategy, category vision, advertising & media strategy, creative development, consumer & trade promotion as well as developing pack and product innovation, against a clear growth roadmap. This role is also a key people leader, accountable for the development, engagement & management of team members in the market and contributing to the overall succession planning for EMEA Marketing.
MAIN RESPONSIBILITIES
- Drive the P&L and budgets of UK market brands & product groups to plan, managing risks and opportunities.
- Develop comprehensive Brand, Category and Business growth strategies through annual brand plans that drive profitable share growth and present to divisional leadership; develop and lead transformational business change projects as required.
- Lead team to identify the consumer growth target(s). Use insights to develop breakthrough ideas that deliver the defined initiative business objective and delight our target consumer.
- Monitor execution & forecasting of plans and ensure course corrections in place as needed. Lead team through analysis of consumption performance for MKC, the category and competition to identify problems to solve and future opportunities.
- Provide direction to key cross-functional partners such as research, sales, product development, manufacturing, quality, finance, legal & external resources including advertising agencies.
- Key strategic role in developing and delivering the growth agenda including product renovation and innovation, advertising and activation plans and portfolio strategy. Coordinates implementation of strategy to execution across markets.
- Influence trajectory of the Marketing Department and UK Business as a core member of the Marketing & UK Leadership Teams.
- Develop and engage the team including coaching & long term succession planning.
CANDIDATE PROFILE
- Strong learning agility, supported by Degree qualification ideally Marketing or a related discipline.
- Strong Industry experience with relevant skills & results delivery in consumer packaged goods.
- People Leadership with track record of developing, building and engaging effective teams.
- Strong leadership in strategic thinking, communication and influencing in matrixed organizations.
- Strong analytical and change leadership experience with ability to manage multiple projects.
- Expert level in functional / technical marketing skills – especially Brand & Communications including digital marketing experience, Activation & Promotion, New product development & P&L mgmt.
- Demonstrated ability to translate consumer insight to sellable product concepts.
- Strong interpersonal & collaboration skills supported through exposure to key areas including Sales, Finance and Supply Chain, as well as external agency management.
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Marketing Director, UK employer: McCormick & Company, Incorporated
Contact Detail:
McCormick & Company, Incorporated Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Director, UK
✨Tip Number 1
Familiarize yourself with the latest trends in consumer packaged goods and digital marketing. This knowledge will help you speak confidently about industry developments during interviews and demonstrate your strategic thinking capabilities.
✨Tip Number 2
Network with professionals in the marketing field, especially those who have experience in leadership roles. Engaging with them can provide valuable insights into the role and may even lead to referrals or recommendations.
✨Tip Number 3
Prepare to discuss specific examples of how you've successfully led teams and driven growth in previous roles. Highlighting your people leadership skills and results will resonate well with the hiring team.
✨Tip Number 4
Research StudySmarter's brand portfolio and recent marketing initiatives. Being knowledgeable about our products and strategies will show your genuine interest in the company and help you align your vision with ours.
We think you need these skills to ace Marketing Director, UK
Some tips for your application 🫡
Understand the Role: Take the time to thoroughly understand the responsibilities and expectations of the Marketing Director position. Highlight your relevant experience in strategic planning, brand management, and team leadership in your application.
Tailor Your CV: Customize your CV to reflect the skills and experiences that align with the job description. Emphasize your achievements in driving P&L, developing marketing strategies, and leading teams in the consumer packaged goods sector.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the role and the company. Discuss how your background in marketing and leadership can contribute to the growth agenda and success of the UK market.
Showcase Leadership Skills: In your application, provide examples of how you have successfully developed and engaged teams in previous roles. Highlight your ability to influence and collaborate across various functions, as this is crucial for the position.
How to prepare for a job interview at McCormick & Company, Incorporated
✨Showcase Your Strategic Thinking
Prepare to discuss your experience in developing and executing strategic plans. Highlight specific examples where your strategies led to profitable growth, especially in the consumer packaged goods sector.
✨Demonstrate People Leadership Skills
Be ready to share your approach to team development and engagement. Discuss how you've successfully built and led teams, focusing on coaching and succession planning.
✨Highlight Analytical Expertise
Prepare to talk about your analytical skills and how you've used data to drive decisions. Provide examples of how you've identified market opportunities or solved problems through analysis.
✨Communicate Cross-Functional Collaboration
Illustrate your experience working with cross-functional teams. Discuss how you've collaborated with departments like Sales, Finance, and external agencies to achieve marketing goals.
