EMEA Senior Brand Manager Growth Platforms (M/F)
EMEA Senior Brand Manager Growth Platforms (M/F)
MAIN RESPONSIBILITIES:
Reporting into the EMEA Growth Platforms HSS Marketing Manager, you will work as regional SBM supporting the Herbs, Spices and Seasonings strategy across our EMEA business; leading and delivering strategic projects based on our 3 year product pipeline across both renovation and innovation. Working closely with the Local Marketing teams and cross-functional teams including Commercialisation, Insights, Graphics Design, R&D, Supply Chain and Culinary, as well as external agencies when needed, to deliver scalable, winning plans to drive McCormick Sales, Share & profitability.
Insights & Analytics:
- Leveraging ongoing business analytics to monitor Category & NPD performance across the EMEA region
- Ongoing consumer trends & research, you will be the consumer insights expert for your dedicated focus areas
- Working closely with our Insights & Analytics team you will turn datapoints and research into insights and insights into actions, to identify category innovation and renovation opportunities across the EMEA region
- Drive NPD & renovation post evaluations with actionable insights & build learnings into future plans
- Sharing best practices in EMEA region and Global Ecosystem
- Build and deliver regular business presentations to key stakeholders and senior leaders across local markets, the regional and global teams.
- Support the Development of the 3 year strategy for Herbs, Spices and Seasonings, using this to shape the product pipeline & activation plan for your areas & input into the annual EMEA regional brand plans
- Lead the development & delivery of innovation and renovation through all stage Gates, gaining continued stakeholder alignment as you do so, whilst working with key functions from ideation through to execution & Go to Market
- Input into the preparation of Quarterly Global Innovation Updates to Senior Leadership teams
- Support our sustainability roadmap to deliver against our goals
- Act as a regional member for your portfolio, liaising with wider global teams where relevant
Commercial:
- Accountable for the delivery of agreed innovation targets with P&L responsibility
- Contribute to the product life cycle management, driving efficiencies through simplification
- Partner closely with category management, sales and omnichannel representatives across markets to define optimum channel strategies
Team and personal leadership:
- Act as a member of a team of 3 and collaborate based on the priorities set up by the MM
- Manage workload and priorities balancing priorities if needed in collaboration with the MM
- Balance short term priorities with longer term deliverables
- Demonstrate active listening and collaboration with key stakeholders across the business and ultimately determining the right action plans; influencing teams where needed to bring them on board with the priorities and plans
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EMEA Senior Brand Manager Growth Platforms (M/F) in Aylesbury employer: Mccormick & Company, Inc.
At McCormick, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters collaboration and innovation. As a Commercial Finance Manager, you will have the opportunity to partner with commercial teams across the UK, France, and Switzerland, driving profitable growth while benefiting from our commitment to employee development and a diverse workforce. With a focus on continuous improvement and strategic insights, you'll find a rewarding environment that values your contributions and supports your professional growth.
