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- Tasks: Lead data analysis and transform insights into engaging stories for the Savoury Snack Market.
- Company: Join a dynamic team at McCormick, a leader in flavour solutions.
- Benefits: Enjoy competitive salary, inclusive culture, and opportunities for professional growth.
- Why this job: Make an impact by driving business growth through innovative insights and market trends.
- Qualifications: Experience in market research and strong communication skills are essential.
- Other info: Collaborative environment with a focus on creativity and strategic thinking.
The predicted salary is between 36000 - 60000 £ per year.
Lead data analysis for the Savoury Snack Market Assessment with the aim to guide the business growth strategy for EMEA Flavour Solutions, through the use of published market data, research agency briefs and gathering insights (market assessment value/volume proposition, listing arguments, competitive positioning, social listening, etc).
Able to transform complex data sets into clear, engaging stories that resonate with customers and deliver tailored, insight-driven recommendations aligned to their business needs. Ability to interpret data into actionable insights. Understand and model complex datasets from various resources to tell inspiring stories with compelling insights.
Be a centre of excellence in communicating in-depth critical market trend analysis to our commercial and R&D teams. Proactively research and analyse F&B, Flavours and ingredients trends to drive business direction and in turn growth.
Support in the development of our customer innovation pipeline for Flavour Solutions EMEA through actionable Consumer & Category insights to deliver sustainable and iconic NPDs across Savoury Snacks customers. Lead and present insights section of customer-facing meetings across EMEA. Provide critical market insights to influence customers through an in-depth understanding of customers/consumers/brands.
Manage daily activities of assigned projects, identify resource requirements, apply our capabilities with maximum cost-effectiveness and highest return on investment. Drive the planning and execution of customer meetings through effective project management and cross-functional collaboration, ensuring timely completion of all deliverables.
Drive, own and present quarterly market data/insights reviews across the savoury snack area of the business for internal and external customers to strengthen partnerships.
CANDIDATE PROFILE:
- Relevant working experience in savoury snacks/Insights/market research/research agency with frequent contacts with marketing/innovation and NPD including proven experience in all research disciplines: qualitative, quantitative and continuous data interpretation.
- Comprehensive understanding of marketing and NPD with experience in international businesses.
- Deep understanding of Custom Food & Beverage Manufacturers, trends and consumer drivers.
- Knowledge of multiple market data source providers and research agencies.
- Requires creative problem solving in the dynamic environment of multiple customers with different needs and operating models.
- Highly creative and skilled in developing visually compelling presentations, pack shots, and other impactful creative assets.
- Requires high level strategic thinking with ability to influence commercial and NPD.
- Strong communications skills are critical to this role as it involves multiple internal and external presentations.
- Ability to present in an engaging way and able to decipher complex data is vital.
- Must have proven skills to adapt to and to communicate with wide variety of personalities in different business settings.
- Strong customer management skills.
- Strong team player with a proactive, can-do mindset and a commitment to delivering results.
Category Insights & Marketing Manager in Aylesbury employer: McCormick & Company, Inc.
Contact Detail:
McCormick & Company, Inc. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Category Insights & Marketing Manager in Aylesbury
✨Tip Number 1
Get to know the company inside out! Research their products, values, and recent news. This will help you tailor your conversations and show that you're genuinely interested in what they do.
✨Tip Number 2
Practice your storytelling skills! You’ll need to turn complex data into engaging narratives. Try explaining your insights to a friend or family member to see if they can follow along.
✨Tip Number 3
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the team!
We think you need these skills to ace Category Insights & Marketing Manager in Aylesbury
Some tips for your application 🫡
Know Your Audience: Before you start writing, take a moment to understand who you're addressing. Tailor your application to resonate with the values and goals of StudySmarter. Show us that you get what we're about!
Tell Your Story: We love a good story! Use your application to weave in your experiences and how they relate to the role. Make it engaging and relatable, so we can see how you'd fit into our team.
Be Clear and Concise: While we appreciate creativity, clarity is key. Avoid jargon and keep your language straightforward. We want to easily grasp your insights and experiences without wading through fluff.
Apply Through Our Website: Don't forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it’s super easy!
How to prepare for a job interview at McCormick & Company, Inc.
✨Know Your Data Inside Out
Make sure you’re well-versed in the latest trends and insights within the savoury snacks market. Familiarise yourself with key data sources and be ready to discuss how you can transform complex datasets into actionable insights that align with business needs.
✨Craft Compelling Stories
Prepare to showcase your ability to turn data into engaging narratives. Think about examples where you've successfully communicated insights to influence decisions, and be ready to present these stories in a way that resonates with both commercial and R&D teams.
✨Master Your Presentation Skills
Since strong communication is crucial for this role, practice presenting your insights clearly and confidently. Use visuals effectively to enhance your storytelling, and be prepared to adapt your style to connect with different personalities in the room.
✨Show Your Proactive Mindset
Demonstrate your can-do attitude by discussing past experiences where you took the initiative to drive projects forward. Highlight your project management skills and how you’ve collaborated cross-functionally to achieve timely results.
