Digital Marketing Executive in Bournemouth

Digital Marketing Executive – McCarthy Stone – Bournemouth, England

Are you a digitally savvy marketing professional with a passion for property? We are seeking a Digital Marketing Executive with proven experience in the housebuilding or property sector to drive visibility, engagement, and lead generation across our digital channels.

This is an exciting opportunity to join McCarthy Stone’s forward‑thinking marketing team, where you will shape the online presence of one of the UK’s leading retirement living providers.

Key responsibilities include:

• Managing and enhancing large‑scale websites, using SEO, CMS platforms (ideally Sitecore) and web performance analysis tools such as Google Analytics 4, Sitemorse, Hotjar and SEMrush.
• Working closely with the Brand team to translate creative ideas into compelling content that supports quarterly marketing campaigns.
• Leading the rollout of campaign content across the website, ensuring pages, promotions and messaging are accurate, timely and impactful.
• Preparing high‑quality content for email and maintaining a consistent, cohesive experience across every digital touchpoint.

Benefits

• Competitive salary plus discretionary annual bonus
• Company Pension Scheme
• Life Assurance
• Professional subscriptions paid for
• 24 days holiday (rising to 28) plus bank holidays
• Hybrid working: 2‑3 days at Bournemouth Head Office, the rest remote
• 37‑hour working week, Monday to Friday
• Two fully paid volunteering days annually, supported by the McCarthy Stone Foundation
• Remote GP access, 24/7 Employee Assistance Programme (including counselling and legal advice), and eyecare vouchers
• Colleague benefits booklet offering discounts and promotions
• Family‑friendly policies

Your impact

Your work will directly shape how customers discover, explore and engage with McCarthy Stone developments online. By combining technical skill with creative insight, you will optimise digital touchpoints and ensure our platforms perform at their best – delivering clear, measurable impact on marketing effectiveness and commercial success.

Your attributes

• Strong ability to interpret data and translate insights into actionable improvements, enhancing user journeys and overall content effectiveness.
• Highly analytical and solutions‑oriented, with excellent problem‑solving skills and meticulous attention to detail.
• Proven ability to manage multiple priorities in a fast‑paced environment.
• Minimum of 2 years’ experience managing large‑scale websites or intranets.
• Proficiency in CMS platforms (preferably Sitecore) and responsive platform technology.
• Proficiency in Microsoft Office, especially Excel for data analysis and reporting.
• Meticulous attention to detail and the ability to meet tight deadlines.
• Collaborative mindset with a proven ability to work effectively in cross‑functional teams.
• Ability to multitask and manage competing priorities efficiently.

About us

As the UK’s leading developer and manager of retirement communities, McCarthy Stone provides high‑quality homes to exacting specifications. As of November 2025, we operate over 550 developments across the UK for more than 25,000 people. We champion the wellbeing of older people, supporting them through our McCarthy Stone Charitable Foundation.

We are proud to have been certified as a Great Place to Work 2025 and to be on the Great Place to Work Wellbeing list.

EEO

At McCarthy Stone, we celebrate diversity and promote equality and inclusion among our colleagues. We welcome applications from all, regardless of personal characteristics or background.

All applications will be reviewed as soon as they are received, and we hold the right to appoint before the closing date.