At a Glance
- Tasks: Lead marketing strategy and drive revenue growth through data-driven performance marketing.
- Company: Ambitious and growing business in Kendal, Cumbria.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Collaborative culture with a focus on delivering tangible business results.
- Why this job: Make a real impact by driving customer acquisition and retention in a high-impact role.
- Qualifications: Proven experience in senior marketing roles with strong analytical and leadership skills.
An ambitious and growing business is looking to appoint a commercially focused Head of Marketing to take full ownership of its marketing strategy and performance. This is a high-impact role where you’ll lead from the front—driving revenue, customer acquisition, and retention through data-led, performance marketing. If you’re someone who thrives on turning insight into action and delivering measurable growth, this is an opportunity to truly make your mark.
You’ll operate as a central figure across the business, working closely with senior stakeholders and embedded business partners to ensure marketing is aligned, agile, and delivering real commercial value. This is not just strategy—it’s hands-on execution at pace.
Key Responsibilities:
- Owning and delivering the marketing contribution to revenue, pipeline, and profitability
- Executing growth strategies aligned to wider business objectives
- Managing and optimising marketing budgets with a clear focus on ROI and performance
- Building a data-driven marketing engine with testing, optimisation, and clear reporting
- Owning key metrics including CAC, LTV, conversion rates, and attribution modelling
- Leading multi-channel acquisition strategies (paid media, SEO, email, partnerships, content)
- Driving campaign planning, execution, and performance analysis across the full funnel
- Developing insight-led, targeted campaigns based on customer and market data
- Partnering with senior stakeholders and commercial teams to align on targets and delivery
- Leading and influencing a marketing function, including external agencies and internal partners
- Owning marketing technology, ensuring accurate tracking, reporting, and automation
What We’re Looking For:
- Proven experience in a senior marketing or Head of Marketing role with clear commercial impact
- Strong background in performance marketing and revenue growth
- Highly analytical, with a deep understanding of marketing metrics and attribution
- Hands-on experience across digital channels and growth funnels
- Experience working across multiple stakeholders or within a matrix-style organisation
- Strong leadership and stakeholder management skills
- Ability to balance strategic thinking with hands-on execution
The Ideal Candidate Will Be:
- Commercially driven and results-focused
- Data-led with a test-and-learn mindset
- Action-oriented with a bias for delivery
- Highly accountable with strong ownership mentality
- Collaborative and able to influence across the business
Commutable Locations: Kendal, Lancaster, Carlisle, Barrow-in-Furness, Penrith, Windermere
If you’re a commercially focused Head of Marketing who thrives on driving performance, leading from the front, and delivering tangible business growth, this could be the role for you. APPLY NOW for immediate consideration.
This role is handled by McCarthy Recruitment, an award-winning multi-sector recruiter. We believe that you matter and care about unlocking your full potential. Work with us to find your perfect role and start your journey today.
The Legal Bit: We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of race, sex, disability, religion/belief, sexual orientation or age. By applying for this role, you are explicitly consenting for McCarthy Recruitment to hold and process your data in compliance with GDPR.
Head of Marketing in Kendal employer: McCarthy Recruitment
Join a dynamic and ambitious team in Kendal, Cumbria, where as the Head of Marketing, you will have the opportunity to shape and drive impactful marketing strategies that directly contribute to business growth. Our collaborative work culture fosters innovation and accountability, providing you with the resources and support needed for professional development and success. With a focus on performance and data-driven decision-making, this role offers a unique chance to make a significant mark in a thriving environment.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing in Kendal
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for McCarthy Recruitment and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like McCarthy Recruitment are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with McCarthy Recruitment on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at McCarthy Recruitment. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Marketing in Kendal
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit McCarthy Recruitment. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of McCarthy Recruitment:Show us that you’ve done your homework! In your application, briefly mention what you admire about McCarthy Recruitment’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at McCarthy Recruitment
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at McCarthy Recruitment will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At McCarthy Recruitment, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
