At a Glance
- Tasks: Lead marketing strategy and drive revenue through data-led performance marketing.
- Company: Ambitious and growing business in Kendal, Cumbria.
- Benefits: Competitive salary, full-time role, and opportunity for impactful work.
- Other info: Collaborative environment with senior stakeholders and excellent career progression.
- Why this job: Make your mark by turning insights into action and delivering measurable growth.
- Qualifications: Experience in marketing strategy, data analysis, and team leadership.
The predicted salary is between 47000 - 52500 £ per year.
An ambitious and growing business is looking to appoint a commercially focused Head of Marketing to take full ownership of its marketing strategy and performance. This is a high-impact role where you’ll lead from the front driving revenue, customer acquisition, and retention through data-led, performance marketing. If you’re someone who thrives on turning insight into action and delivering measurable growth, this is an opportunity to truly make your mark. You’ll operate as a central figure across the business, working closely with senior stakeholders and embedded business partners to ensure marketing is aligned, agile, and delivering real commercial value. This is not just strategy; it’s hands-on execution at pace.
Key Responsibilities:
- Owning and delivering the marketing contribution to revenue, pipeline, and profitability
- Executing growth strategies aligned to wider business objectives
- Managing and optimising marketing budgets with a clear focus on ROI and performance
- Building a data-driven marketing engine with testing, optimisation, and clear reporting
- Owning key metrics including CAC, LTV, conversion rates, and attribution modelling
- Leading multi-channel acquisition strategies (paid media, SEO, email)
Head of Marketing employer: McCarthy Recruitment
Join a dynamic and ambitious team in Kendal, Cumbria, where your expertise as Head of Marketing will be valued and impactful. We foster a collaborative work culture that prioritises innovation and personal growth, offering you the chance to lead high-stakes marketing initiatives while enjoying competitive benefits and a supportive environment. With a focus on data-driven strategies and measurable outcomes, this role provides a unique opportunity to shape the future of our business and advance your career in a thriving location.
