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- Tasks: Lead social media and influencer strategies for a major client across EMEA.
- Company: Join McCann Content Studios, a creative hub for social and influencer marketing.
- Benefits: Enjoy hybrid work, mental health support, free snacks, and your birthday off!
- Why this job: Be part of a dynamic team driving impactful social campaigns and building communities.
- Qualifications: Experience in social media, strategic thinking, and leadership in a fast-paced environment.
- Other info: McCann values diversity and offers equal opportunities for all applicants.
The predicted salary is between 43200 - 72000 £ per year.
Join to apply for the Social Media Lead – EMEA role at McCann
About McCann Content Studios (MCS)
MCS is McCann’s global hub for social and influencer capabilities. MCS’s diverse mix of over 100 strategic thinkers, creatives, makers, innovators, and cultural connectors have one simple mission – to build enduring brands on social. MCS offers end-to-end social strategy, social-first creativity, community management, influencer marketing, paid social, and analytics, underpinned by a suite of proprietary tools. Their client roster includes Aldi, Nike, Xbox, and Dyson, amongst others.
Job Description
Social Media Lead – EMEA
Location: London (Hybrid Working)
McCann Content Studios London is part of McCann London, a creative agency dedicated to telling the truth and telling it well, because we believe when a truth is told well things change for the better. Fuelled by an obsession with truth and the richness of a connected network, our work lives on the edge of mainstream culture, building enduring brands, growing businesses, and giving our people a platform to grow.
The EMEA Lead role is a key role within the growing MCS Team leading both Social and Influencer for a new client across the EMEA region. Our team are culturally curious and innovative, delivering global social and influencer focused marketing solutions at scale. We are on a mission to create work which drives purpose, passion, and results, building communities through Influence.
A Bit About The EMEA Lead Role
We are seeking a passionate and experienced Managing Partner level individual to lead our EMEA operations. You’ll be responsible for overseeing the strategy, client relationships, team performance, and operational success initially for the 4 locations of this specific client team, with a longer-term view to taking on more responsibility more broadly across the London MCS team. This is a senior leadership role, working hand in hand with our Global Head of MCS and London senior team that requires an individual with a deep understanding and experience of social advertising, exceptional strategic thinking, and a passion for fostering a culture of creativity and innovation.
What We’ll Expect From You
- Leadership & Development:
- Provide visionary leadership and mentorship to our team, fostering a collaborative and high-performance culture.
- Oversee recruitment, training, and development of staff across EMEA, ensuring a high level of talent retention and team engagement.
- Manage performance and set objectives for direct reports, conducting regular reviews and fostering growth within the team.
- Encourage a collaborative and inclusive team environment, promoting diversity and a forward-thinking culture.
- Client Relationship Management:
- Cultivate and maintain strong, long-lasting relationships with key clients and partners across EMEA.
- Serve as the primary point of contact for major clients, ensuring satisfaction and retention through exceptional service delivery.
- Drive new business development and lead pitch processes to win new clients, identifying strategic opportunities within existing accounts.
- Operational Oversight:
- Ensure the successful delivery of client campaigns and projects, meeting deadlines, budgetary requirements, and performance KPIs.
- Optimise operational efficiency, streamlining workflows and ensuring seamless collaboration across departments.
- Monitor market trends and competitor activity, ensuring the agency remains at the forefront of social advertising innovation.
- Financial Management:
- Oversee the financial performance of the EMEA business and ensure profitability while maintaining cost-efficiency.
- Set and manage budgets, ensuring effective allocation of resources for maximum ROI.
A Bit About You
- A collaborative leader who thrives in a fast-paced, results-driven environment.
- A proven expert in all things social with a deep practical understanding of Social Media and how it complements other channels, specifically Digital Media, Influencer Marketing, PR, and Broadcast.
- Strong understanding of the social media landscape, evolving trends in digital advertising across the EMEA region, and the ability to demonstrate its value to brands\’ business goals.
- Multi-sector experience working across a number of accounts simultaneously while managing and developing your team.
- Proven ability to grow client business and lead conversations around social platforms, latest developments and trends, social creative best practices, influencer marketing, paid social, and social insights & analytics.
- An affinity for business with demonstrable experience in developing first-class strategic social campaigns and pitching for new business.
- Strong strategic thinking and the ability to execute innovative ideas that deliver measurable results.
A Bit About Perks Of The Job
As well as the more standard benefits of holiday, pension, private medical insurance, life assurance, and group income protection we offer:
- Three ‘Time Well Taken’ days throughout the year where we switch off collectively.
- On-demand 1:1 mental health and coaching support through MyndUp.
- Subsidised on-site massages, haircuts, and manicures as well as cuddles from furry friends (we\’re a dog-friendly office).
- Free onsite breakfast, snacks, and drinks with regular ‘Lounge Nights’ in the office rooftop social space.
- Lots of tools to help us grow from SPARK (our internal L&D platform) to LinkedIn Learning, as well as external opportunities with NABS, WACL, and the IPA, amongst others.
- Your birthday off – because who wants to work on their birthday?
- A Cycle to Work scheme and facilities including showers and hair styling appliances.
- Discounts with partners such as Eataly, Merlin and cinemas as well as access to independent financial advice.
McCann Worldgroup is an Equal Employment Opportunity (EEO) employer. We embrace diversity in all its form. We provide equal employment opportunities to all qualified applicants without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information.
Please let us know should you require any additional assistance or support during the process. McCann is a Disability-Confident committed employer and will guarantee an interview to any disabled candidate who meets the minimum criteria for the role. We are working to make our website and processes more accessible, if you encounter any issues and would like this information in an alternative format, or if you need further support with your application, please contact us at for any adjustments you may need to perform at your best.
Seniority level
- Director
Employment type
- Full-time
Job function
- Marketing and Sales
- Advertising Services
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Social Media Lead - EMEA employer: McCann
Contact Detail:
McCann Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media Lead - EMEA
✨Tip Number 1
Familiarize yourself with McCann's client roster and their social media strategies. Understanding how brands like Nike and Aldi engage with their audiences can give you insights into what the company values in a Social Media Lead.
✨Tip Number 2
Showcase your leadership experience in previous roles. Highlight specific instances where you've successfully managed teams or projects, as this role requires strong leadership and mentorship skills.
✨Tip Number 3
Stay updated on the latest trends in social media and influencer marketing. Being able to discuss current trends and how they can be leveraged for client success will demonstrate your expertise and passion for the field.
✨Tip Number 4
Network with professionals in the industry, especially those who have experience in EMEA markets. Building connections can provide valuable insights and potentially lead to referrals for the position.
We think you need these skills to ace Social Media Lead - EMEA
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and expectations of the Social Media Lead - EMEA position. Tailor your application to highlight your relevant experience in social media strategy, client relationship management, and team leadership.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for social media and your strategic thinking abilities. Mention specific examples of how you've successfully led social campaigns or managed client relationships in the past, and explain why you're excited about the opportunity at McCann.
Highlight Relevant Experience: In your CV, emphasize your experience in social media, influencer marketing, and digital advertising. Use metrics to demonstrate your impact, such as growth in engagement rates or successful campaign outcomes. Make sure to align your skills with the job description.
Showcase Leadership Skills: Since this is a senior leadership role, be sure to highlight your leadership experience. Discuss how you've mentored teams, fostered collaboration, and driven performance in previous roles. This will show that you can provide the visionary leadership McCann is looking for.
How to prepare for a job interview at McCann
✨Show Your Passion for Social Media
Make sure to express your enthusiasm for social media and influencer marketing during the interview. Share specific examples of campaigns you've led or contributed to, highlighting your understanding of how social media can drive brand success.
✨Demonstrate Strategic Thinking
Prepare to discuss your strategic approach to social media campaigns. Be ready to explain how you analyze market trends and competitor activity, and how you would apply this knowledge to benefit the agency's clients.
✨Highlight Leadership Experience
Since this role involves leading a team, be prepared to talk about your leadership style and experiences. Share examples of how you've mentored team members, fostered collaboration, and driven performance in previous roles.
✨Prepare for Client Relationship Scenarios
Think of examples where you've successfully managed client relationships. Be ready to discuss how you ensure client satisfaction and retention, as well as how you approach new business development and pitch processes.
