Research Manager

Research Manager

Full-Time 28800 - 43200 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Join our team as a Research Manager, uncovering consumer insights and shaping impactful campaigns.
  • Company: McCann Birmingham is part of the UK's largest integrated agency, known for creativity and innovation.
  • Benefits: Enjoy 28 days holiday, enhanced pension contributions, life assurance, and industry-leading training.
  • Why this job: Be at the heart of creativity, influencing ideas and driving meaningful change in a supportive environment.
  • Qualifications: Creative thinkers with strong communication skills and experience in data analysis are encouraged to apply.
  • Other info: We value diversity and inclusion, fostering a culture where everyone can thrive.

The predicted salary is between 28800 - 43200 £ per year.

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We’re looking for a sharp, curious, and driven Research Manager to join our growing research team at McCann Birmingham. If you’re a creative and strategic thinker with an ability to spot insights and bring truth to your research, then we’d like to talk to you! We’re looking for someone who knows how to get under the skin of the consumer, bring insight to life, and report back on market and consumer issues – with the ultimate mission ‘to find the truth that drives effective creativity’.

As a Research Manager, you’ll play a key role in helping clients better understand their market, competitors, and customers. You’ll contribute to delivering thoughtful, creative research that informs brand, communication, and engagement strategies. You’ll be right at the heart of a busy creative agency – sitting alongside strategists and creatives, with the opportunity to influence ideas from the ground up. It’s a role where your insights don’t just sit in a deck – they inspire real campaigns, shape big ideas, and drive meaningful business change.

Who we are

McCann Birmingham is part of McCann Central, the UK’s largest integrated agency. Over 500 individuals working together to help brands play a meaningful role in people’s lives. We are also part of McCann Worldgroup, a global agency network that delivers culture-shaping work for some of the world’s biggest brands. And to add to the (literal) wheelbarrow full of awards we’ve got including Euro Effies most effective global agency, Cannes Network of the Year, Campaign’s European Integrated Agency of the Year, not to mention McCann Central’s haul of awards in recent years at Cannes Lions, Clios, One Show, D&AD, LIAs, Golden Drum & Creative Circle Awards. So creativity really is at the forefront of everything we do.

We’re a team of passionate creatives, strategists and engineers from a wide mix of backgrounds. But there’s a lot that unites us – like caring deeply about everything we make. And though our skillsets are wide and our process knowledge is deep, we are all still learning every day. Experiencing significant growth, we require a proactive, driven individual who can hit the ground running and make a positive contribution to our ongoing success.

Skills & Mindset

  • Creative thinker who enjoys problem-solving and coming up with fresh ideas
  • Curiosity to learn and uncover new approaches to answering a variety of different client questions and challenges
  • Excellent attention to detail and organisational skills
  • Personable and confident communicator – able to explain complex ideas in a clear, engaging way
  • A good listener who can demonstrate how they’ve applied listening skills to solve client challenges
  • Team player who thrives in a collaborative environment
  • Ability to manage multiple projects simultaneously and juggle deadlines
  • Fluent in Microsoft Office, especially Excel and PowerPoint

Experience

  • Literate and numerate – comfortable working with large datasets and finding the story within
  • Experience presenting findings to clients and packaging ideas into actionable recommendations
  • Ideally experience with data analysis and visualisation tools (e.g. Q, SPSS, Displayr, Excel, Tableau or similar)
  • Quantitative research experience is preferred, but if you’re from more of a qualitative background, we’re still keen to hear from you, as long as you’re happy to move into a role that will include both quant and qual projects

We’re a close-knit, insight-led team that believes in doing thoughtful, purposeful research. You’ll be surrounded by supportive colleagues who are passionate about turning research into real-world impact. You’ll work on a variety of projects spanning qual and quant – from deep audience segmentation to campaign evaluation and customer journey mapping – and have plenty of opportunity to grow, learn, and shape your own development path.

Benefits

In addition to a competitive salary we are committed to creating a brilliant environment for all our people. This includes benefits such as 28 days holiday, plus the opportunity to buy more holiday, enhanced pension contributions, life assurance and much more. A culture of learning and development is also central to our ethos, so you’ll have access to industry leading training and development programmes, plus you’ll get to work closely with the world’s biggest media partners to access exclusive features and products. Most importantly, you’ll be part of a fun and collaborative team and you’ll work in an environment where you are supported and developed.

If you want to join an iconic network agency that offers you the chance to work on one of the top clients in our portfolio & the opportunity to progress your career with an unrivalled development programme, contact us now. And not through a recruiter, please.

Our commitment to equal opportunities

For us, diversity is a business imperative – one that must be embedded into every aspect of how we operate in order to drive success. Simply put, we believe an encouraging and inclusive environment makes sound business sense. As a globally integrated community that influences and shapes culture, it’s vital that the talent mix in our agencies encompass all dimensions of diversity, and that we demand the same of the people we work with. Conscious inclusion encompasses social, cultural and cognitive differences and cultivates an ethos of belonging, connection and shared purpose. It is the integration of this philosophy that allows us to create meaningful experiences for our employees, drive better business practices with our vendors and clients, and ultimately lead with purpose.

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Research Manager employer: McCann

At McCann Birmingham, we pride ourselves on being an exceptional employer that fosters a vibrant and inclusive work culture. As a Research Manager, you'll be part of a dynamic team where your insights directly influence creative campaigns, supported by a commitment to professional growth through industry-leading training programmes. With competitive benefits, including generous holiday allowances and enhanced pension contributions, we ensure our employees thrive in a collaborative environment that values creativity and innovation.
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Contact Detail:

McCann Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Research Manager

✨Tip Number 1

Familiarise yourself with McCann Birmingham's recent campaigns and projects. Understanding their creative approach and the insights that drove those campaigns will help you demonstrate your alignment with their values during discussions.

✨Tip Number 2

Network with current or former employees of McCann Birmingham on platforms like LinkedIn. Engaging in conversations about their experiences can provide you with valuable insights into the company culture and expectations for the Research Manager role.

✨Tip Number 3

Prepare to discuss specific examples of how you've used research to influence creative strategies in past roles. Highlighting your ability to turn insights into actionable recommendations will resonate well with the team.

✨Tip Number 4

Stay updated on industry trends and consumer behaviour insights. Being able to reference current market dynamics during your conversations will showcase your curiosity and commitment to understanding the landscape in which McCann operates.

We think you need these skills to ace Research Manager

Creative Thinking
Problem-Solving Skills
Curiosity and Learning Agility
Attention to Detail
Organisational Skills
Effective Communication
Active Listening
Team Collaboration
Project Management
Data Analysis
Data Visualisation Tools (e.g. Tableau, SPSS)
Quantitative Research Experience
Qualitative Research Experience
Proficiency in Microsoft Office (Excel, PowerPoint)

Some tips for your application 🫡

Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Research Manager position. Tailor your application to highlight how your skills and experiences align with what McCann Birmingham is looking for.

Craft a Compelling CV: Your CV should not only list your qualifications but also showcase your achievements in research and insights. Use specific examples that demonstrate your problem-solving abilities and creativity, particularly in relation to market and consumer analysis.

Write a Strong Cover Letter: In your cover letter, express your passion for research and creativity. Discuss how your background makes you a great fit for the role and mention any relevant tools or methodologies you are familiar with, such as data analysis or visualisation tools.

Showcase Your Communication Skills: Since the role requires excellent communication skills, ensure that your application reflects this. Use clear and engaging language, and consider including examples of how you've effectively communicated complex ideas in previous roles.

How to prepare for a job interview at McCann

✨Showcase Your Curiosity

As a Research Manager, curiosity is key. Prepare to discuss how you've approached complex problems in the past and the innovative methods you used to uncover insights. This will demonstrate your ability to think creatively and strategically.

✨Communicate Clearly

You'll need to explain complex ideas in an engaging way. Practice articulating your thoughts on research findings and how they can influence creative strategies. Use examples from your experience to illustrate your points.

✨Demonstrate Team Collaboration

McCann values teamwork, so be ready to share experiences where you've successfully collaborated with others. Highlight how you contributed to group projects and how your insights helped shape outcomes.

✨Prepare for Data Discussions

Since the role involves working with large datasets, brush up on your data analysis skills. Be prepared to discuss your experience with tools like Excel or Tableau, and how you've used data to tell a compelling story in your research.

Research Manager
McCann
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  • Research Manager

    Full-Time
    28800 - 43200 £ / year (est.)

    Application deadline: 2027-07-18

  • M

    McCann

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