Social Media Lead - EMEA

Social Media Lead – EMEA
Location: London (Hybrid Working)

A bit about McCann Content Studios (MCS)

MCS is McCann’s global hub for social and influencer capabilities. MCS’s diverse mix of over 100 strategic thinkers, creatives, makers, innovators and cultural connectors have one simple mission – to build enduring brands on social. MCS offers end-to-end social strategy, social-first creativity, community management, influencer marketing, paid social and analytics, underpinned by a suite of proprietary tools. Their client roster includes Aldi, Nike, X Box and Dyson, amongst others.

A bit about the team

The EMEA Lead role is a key role within the growing MCS Team leading both Social and Influencer for a new client across the EMEA region. Our team are culturally curious and innovative, delivering global social and influencer focused marketing solutions at scale. We are on a mission to create work which drives purpose, passion and results, building communities through Influence.

A bit about the EMEA Lead role

We are seeking a passionate and experienced Managing Partner level individual to lead our EMEA operations. You’ll be responsible for overseeing the strategy, client relationships, team performance, and operational success initially for the 4 locations of this specific client team, with a longer term view to taking on more responsibility more broadly across the London MCS team. This is a senior leadership role, working hand in hand with our Global Head of MCS and London senior team that requires an individual with a deep understanding and experience of social advertising, exceptional strategic thinking, and a passion for fostering a culture of creativity and innovation.

What we’ll expect from you:

Leadership & Development:

• Provide visionary leadership and mentorship to our team, fostering a collaborative and high-performance culture.
• Oversee recruitment, training, and development of staff across EMEA, ensuring a high level of talent retention and team engagement.
• Manage performance and set objectives for direct reports, conducting regular reviews and fostering growth within the team.
• Encourage a collaborative and inclusive team environment, promoting diversity and a forward-thinking culture.

Client Relationship Management:

• Cultivate and maintain strong, long-lasting relationships with key clients and partners across EMEA.
• Serve as the primary point of contact for major clients, ensuring satisfaction and retention through exceptional service delivery.
• Drive new business development and lead pitch processes to win new clients, identifying strategic opportunities within existing accounts.

Operational Oversight:

• Ensure the successful delivery of client campaigns and projects, meeting deadlines, budgetary requirements, and performance KPIs.
• Optimise operational efficiency, streamlining workflows and ensuring seamless collaboration across departments.
• Monitor market trends and competitor activity, ensuring the agency remains at the forefront of social advertising innovation.

Financial Management:

• Oversee the financial performance of the EMEA business and ensuring profitability while maintaining cost-efficiency.
• Set and manage budgets, ensuring effective allocation of resources for maximum ROI.

A bit about you:

• A collaborative leader who thrives in a fast-paced, results-driven environment.
• A proven expert in all things social. You’ll have a deep practical understanding of Social Media and how it compliments other channels, specifically Digital Media, Influencer Marketing, PR and Broadcast.
• Strong understanding of the social media landscape, the evolving trends in digital advertising across the EMEA region, and an ability to demonstrate its value to brands business goals.
• Multi-sector experience working across a number of accounts simultaneously while managing and developing your team.
• Proven ability to grow client business and lead conversations around social platforms, latest developments and trends, social creative best practice, influencer marketing, paid social and social insights & analytics.
• An affinity for business with demonstrable experience in developing first class strategic social campaigns and pitching for new business.
• Strong strategic thinking and the ability to execute innovative ideas that deliver measurable results.

A bit about perks of the job:

• As well as the more standard benefits of holiday, pension, private medical insurance, life assurance and group income protection we offer:
• Three ‘Time Well Taken’ days throughout the year where we switch off collectively.
• On-demand 1:1 mental health and coaching support through MyndUp.
• Subsidised on-site massages, haircuts and manicures as well as cuddles from furry friends (we’re a dog friendly office).
• Free onsite breakfast, snacks and drinks with regular ‘Lounge Nights’ in the office rooftop social space.
• Lots of tools to help us grow from SPARK (our internal L&D platform) to LinkedIn Learning, as well as external opportunities with NABS, WACL and the IPA, amongst others.
• Your birthday off – because who wants to work on their birthday?
• A Cycle to Work scheme and facilities including showers and hair styling appliances.
• Discounts with partners such as Eataly, Merlin and cinemas as well as access to independent financial advice.

McCann Worldgroup is an Equal Employment Opportunity (EEO) employer. We embrace diversity in all its form. We provide equal employment opportunities to all qualified applicants without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information.

Please let us know should you require any additional assistance or support during the process.

McCann is a Disability-Confident committed employer and will guarantee an interview to any disabled candidate who meets the minimum criteria for the role. We are working to make our website and processes more accessible, if you encounter any issues and would like this information in an alternative format, or if you need further support with your application, please contact us at for any adjustments you may need to perform at your best.

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