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For Companies At a Glance
- Tasks: Create compelling healthcare content while ensuring scientific accuracy and regulatory compliance.
- Company: Join McCann Health London, a top healthcare communications agency known for creativity and excellence.
- Benefits: Enjoy flexible working, retail discounts, private healthcare, and wellness programmes.
- Why this job: Be part of a team that challenges conventions and makes a real impact on health.
- Qualifications: Proven experience in medical copywriting and ability to mentor junior writers required.
- Other info: We are committed to accessibility and inclusivity in our hiring process.
The predicted salary is between 42000 - 84000 £ per year.
About McCann Health London
Part of the IPG Health network, McCann Health London is one of the most awarded healthcare communications agencies. We are guided by our founding philosophy, Truth Well Told, and united by one vision: to help our clients’ brands and businesses play a meaningful role in people’s health. We combine science, creativity and strategy to deliver best-in-class services to some of the world’s top, as well as emerging, health and wellness brands. We do this by challenging convention and bringing to life smart, creative ideas that push boundaries and leave the world a healthier place than we found it.
Senior Medical Copywriter
McCann Health London are currently recruiting for a Senior Medical Copywriter. We are looking for a skilled professional who writes and helps to develop high-quality promotional healthcare content for their assigned accounts, ensuring it adheres to any relevant regulatory requirements.
They take ownership of their brands while ensuring scientific integrity and excellent attention to detail is maintained across all outputs. The Senior Medical Copywriter helps to oversee the work of more junior writers, ensuring continuity of style and messaging. They will participate in new business pitches and act as a leader and source of inspiration on scientific thought and great copywriting.
You must have:
Knowledge/Expertise
Good understanding of excellence in medical copy writing, and an ability to mentor others
Strategic Skills/Tools
Demonstrated experience creating communication strategies, tactics and content
Client Relationships
Confident presenting work to clients, and fielding MLR questions
Business Development
Supports new business pitches and helps to look for organic growth opportunities
Job Responsibilities
- Independently develop compelling promotional copy, with strong references that meets the client brief and is scientifically accurate.
- In depth understanding of relevant therapy areas, media formats and marketing techniques.
- Established medical copy expert internally.
- Implement agency/client review systems.
- Ensure content is compliant to the ABPI code of practice or relevant regulatory requirements, and is backed up by the necessary research.
- Proficient using Veeva, FUSE and Proof.
- Ability to analyze complex scientific and clinical information to provide a clear, succinct summary targeted at the relevant audience.
- Efficiently produce high-quality medical copy for a range of channels including sales aids, websites, videos and animations, leave pieces, and patient information materials.
- Actively participate in briefing sessions and client meetings where required.
- Confidently present work to clients, fielding medical writing questions and troubleshooting if necessary.
You’ll be rewarded with:
· Great training and development
· Retail and Gym discounts platform
· Life Assurance
· Pension
· Employee assistance programme
· Private Healthcare
· Headspace and MYND UP a mental health wellness programme
· Access to Eye Care and Vaccine programmes
· Cycle-to-work scheme
· Long Service Award
· Season Ticket Loan
· Flexible working
Disability Confident
As an employer committed to accessibility and disability inclusion, we strive to develop a diverse workforce that provides us with a wider range of skills and experience. We are continuously improving our recruitment process to support individuals with physical or learning disabilities. The goal is to improve accessibility across all aspects of IPG Health, home to McCann Health London and FCB Health Europe to hopefully encourage potential job applicants to join us.
If you have a disability, a learning difficulty such as dyslexia, a medical condition or an individual need – which you believe may affect your performance in selection, we’ll be happy to make adjustments to our processes to enable you to perform at your best
Contact Detail:
McCann Health London | An IPG Health Company Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Medical Copywriter
✨Tip Number 1
Familiarise yourself with the latest trends in medical copywriting and healthcare communications. This will not only help you understand the industry better but also allow you to speak confidently about your insights during interviews.
✨Tip Number 2
Network with professionals in the healthcare communications field, especially those who work at McCann Health or similar agencies. Attend industry events or webinars to make connections that could lead to referrals or insider information about the role.
✨Tip Number 3
Prepare to discuss specific examples of your previous work that demonstrate your ability to create compelling promotional copy. Highlight any experience you have with regulatory compliance and how you've successfully navigated MLR questions in the past.
✨Tip Number 4
Showcase your leadership skills by discussing any mentoring or training experiences you've had with junior writers. Emphasising your ability to inspire and guide others can set you apart as a candidate who aligns with McCann Health's values.
We think you need these skills to ace Senior Medical Copywriter
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of a Senior Medical Copywriter. Familiarise yourself with the specific skills needed, such as medical copywriting excellence and strategic communication.
Tailor Your CV: Craft your CV to highlight relevant experience in medical copywriting and any leadership roles you've held. Emphasise your ability to mentor others and your understanding of regulatory requirements in healthcare communications.
Write a Compelling Cover Letter: Your cover letter should reflect your passion for healthcare communications and your strategic thinking skills. Mention specific examples of your work that demonstrate your ability to create compelling promotional content and your experience with client relationships.
Showcase Your Portfolio: Include a portfolio of your best work that showcases your writing skills and understanding of complex scientific information. Make sure to include a variety of formats, such as sales aids and digital content, to demonstrate your versatility.
How to prepare for a job interview at McCann Health London | An IPG Health Company
✨Showcase Your Medical Copywriting Expertise
Be prepared to discuss your previous work in medical copywriting. Highlight specific projects where you demonstrated your ability to create compelling, scientifically accurate content. This will show the interviewers that you have the necessary skills and experience for the role.
✨Understand the Regulatory Landscape
Familiarise yourself with the ABPI code of practice and other relevant regulations. During the interview, be ready to explain how you ensure compliance in your writing. This knowledge will demonstrate your commitment to maintaining high standards in medical communications.
✨Prepare for Client Interactions
Since the role involves presenting work to clients, practice articulating your ideas clearly and confidently. Think about how you would handle MLR questions or feedback. Showing that you can effectively communicate with clients will set you apart from other candidates.
✨Emphasise Your Leadership Skills
As a Senior Medical Copywriter, you'll be expected to mentor junior writers. Be ready to discuss your leadership style and any experiences you've had in guiding others. This will highlight your ability to inspire and maintain continuity in messaging across projects.
