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For Companies At a Glance
- Tasks: Create compelling healthcare content while ensuring scientific accuracy and regulatory compliance.
- Company: Join McCann Health London, a top healthcare communications agency known for creativity and excellence.
- Benefits: Enjoy flexible working, training, discounts, private healthcare, and wellness programs.
- Why this job: Be part of a team that challenges conventions and makes a real impact on health.
- Qualifications: Expertise in medical copywriting and ability to mentor junior writers required.
- Other info: We value diversity and are committed to accessibility for all applicants.
The predicted salary is between 36000 - 60000 £ per year.
About McCann Health London
Part of the IPG Health network, McCann Health London is one of the most awarded healthcare communications agencies. We are guided by our founding philosophy, Truth Well Told, and united by one vision: to help our clients’ brands and businesses play a meaningful role in people’s health. We combine science, creativity and strategy to deliver best-in-class services to some of the world’s top, as well as emerging, health and wellness brands. We do this by challenging convention and bringing to life smart, creative ideas that push boundaries and leave the world a healthier place than we found it.
Senior Medical Copywriter
McCann Health London are currently recruiting for a Senior Medical Copywriter. We are looking for a skilled professional who writes and helps to develop high-quality promotional healthcare content for their assigned accounts, ensuring it adheres to any relevant regulatory requirements.
They take ownership of their brands while ensuring scientific integrity and excellent attention to detail is maintained across all outputs. The Senior Medical Copywriter helps to oversee the work of more junior writers, ensuring continuity of style and messaging. They will participate in new business pitches and act as a leader and source of inspiration on scientific thought and great copywriting.
You must have:
Knowledge/Expertise
Good understanding of excellence in medical copy writing, and an ability to mentor others
Strategic Skills/Tools
Demonstrated experience creating communication strategies, tactics and content
Client Relationships
Confident presenting work to clients, and fielding MLR questions
Business Development
Supports new business pitches and helps to look for organic growth opportunities
Job Responsibilities
- Independently develop compelling promotional copy, with strong references that meets the client brief and is scientifically accurate.
- In depth understanding of relevant therapy areas, media formats and marketing techniques.
- Established medical copy expert internally.
- Implement agency/client review systems.
- Ensure content is compliant to the ABPI code of practice or relevant regulatory requirements, and is backed up by the necessary research.
- Proficient using Veeva, FUSE and Proof.
- Ability to analyze complex scientific and clinical information to provide a clear, succinct summary targeted at the relevant audience.
- Efficiently produce high-quality medical copy for a range of channels including sales aids, websites, videos and animations, leave pieces, and patient information materials.
- Actively participate in briefing sessions and client meetings where required.
- Confidently present work to clients, fielding medical writing questions and troubleshooting if necessary.
You’ll be rewarded with:
· Great training and development
· Retail and Gym discounts platform
· Life Assurance
· Pension
· Employee assistance programme
· Private Healthcare
· Headspace and MYND UP a mental health wellness programme
· Access to Eye Care and Vaccine programmes
· Cycle-to-work scheme
· Long Service Award
· Season Ticket Loan
· Flexible working
Disability Confident
As an employer committed to accessibility and disability inclusion, we strive to develop a diverse workforce that provides us with a wider range of skills and experience. We are continuously improving our recruitment process to support individuals with physical or learning disabilities. The goal is to improve accessibility across all aspects of IPG Health, home to McCann Health London and FCB Health Europe to hopefully encourage potential job applicants to join us.
If you have a disability, a learning difficulty such as dyslexia, a medical condition or an individual need – which you believe may affect your performance in selection, we’ll be happy to make adjustments to our processes to enable you to perform at your best
Senior Medical Copywriter employer: McCann Health London | An IPG Health Company
Contact Detail:
McCann Health London | An IPG Health Company Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Medical Copywriter
✨Tip Number 1
Familiarize yourself with the ABPI code of practice and other relevant regulatory requirements. This knowledge will not only help you in your role but also demonstrate your commitment to compliance during interviews.
✨Tip Number 2
Showcase your ability to analyze complex scientific information by preparing a portfolio that includes examples of your work. Highlight how you've transformed intricate data into clear, engaging copy tailored for different audiences.
✨Tip Number 3
Engage with current trends in healthcare communications and be ready to discuss them during interviews. This will show your passion for the industry and your ability to think strategically about communication tactics.
✨Tip Number 4
Prepare to present your ideas confidently in mock client meetings or pitches. Practicing this skill will help you feel more comfortable when it's time to showcase your work to actual clients at McCann Health London.
We think you need these skills to ace Senior Medical Copywriter
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of a Senior Medical Copywriter at McCann Health London. Familiarize yourself with their philosophy, 'Truth Well Told', and how it applies to healthcare communications.
Showcase Your Expertise: In your application, highlight your experience in medical copywriting and your ability to mentor others. Provide specific examples of successful projects or campaigns you've worked on that demonstrate your strategic skills and understanding of regulatory requirements.
Tailor Your CV and Cover Letter: Customize your CV and cover letter to reflect the skills and experiences that align with the job description. Emphasize your knowledge of therapy areas, media formats, and your proficiency with tools like Veeva and FUSE.
Prepare for Client Interaction: Since the role involves presenting work to clients, prepare to discuss your approach to client relationships and how you handle MLR questions. Consider including a brief example of a time you successfully navigated a challenging client interaction.
How to prepare for a job interview at McCann Health London | An IPG Health Company
✨Showcase Your Medical Copywriting Expertise
Be prepared to discuss your previous work in medical copywriting. Highlight specific projects where you demonstrated excellence and adherence to regulatory requirements, as this will show your understanding of the industry standards.
✨Demonstrate Strategic Thinking
Prepare to talk about how you've developed communication strategies in the past. Share examples of how your strategic skills have led to successful campaigns or content that resonated with target audiences.
✨Engage in Client Relationship Scenarios
Expect questions about your experience presenting work to clients. Practice articulating how you handle client feedback and MLR questions, showcasing your confidence and ability to maintain strong client relationships.
✨Prepare for Team Leadership Questions
As a Senior Medical Copywriter, you'll be expected to mentor junior writers. Think of examples where you've provided guidance or feedback, and be ready to discuss your approach to fostering a collaborative team environment.
