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- Tasks: Create engaging, scientifically accurate promotional content for healthcare brands.
- Company: Join McCann Health London, a top healthcare communications agency with award-winning campaigns.
- Benefits: Enjoy a diverse and inclusive workplace with opportunities for mentorship and professional growth.
- Why this job: Be part of a creative team that challenges conventions and makes a real impact on health.
- Qualifications: Proven medical copywriting experience and ability to mentor junior writers required.
- Other info: We prioritise accessibility and support individuals with disabilities throughout the recruitment process.
The predicted salary is between 36000 - 60000 £ per year.
About McCann Health London
Part of the IPG Health network, McCann Health London is one of the most awarded healthcare communications agencies. We are guided by our founding philosophy, Truth Well Told, and united by one vision: to help our clients’ brands and businesses play a meaningful role in people’s health. We combine science, creativity and strategy to deliver best-in-class services to some of the world’s top, as well as emerging, health and wellness brands. We do this by challenging convention and bringing to life smart, creative ideas that push boundaries and leave the world a healthier place than we found it.
In recent years McCann Health London has been named European Health Agency of the Year at the London International Awards, won Grand Prixes and Golds at Cannes Lions and featured in AdWeek’s Top 25 global campaigns. Visit mccannhealthlondon.com to learn more.
McCann Health London is seeking a talented Midweight Medical Copywriter to create compelling, scientifically accurate promotional content across a range of healthcare accounts. You’ll take ownership of brand messaging, ensure regulatory compliance, and maintain scientific integrity and attention to detail in all outputs. You’ll also mentor junior writers, contribute to new business pitches, and be a trusted voice on scientific communication and exceptional copywriting.
What we’re looking for:
- Knowledge & Expertise: Proven excellence in medical copywriting; Ability to mentor and guide junior team members.
- Strategic & Client Skills: Experience developing communication strategies and multi-channel content; Confident presenting to clients and addressing MLR queries.
- Business Development: Active contributor to new business pitches and organic growth opportunities.
Key Responsibilities:
- Develop high-quality promotional copy aligned with client briefs.
- Ensure content meets ABPI and regulatory standards.
- Translate complex scientific information into clear, engaging messages.
- Work across formats – from sales aids and websites to videos and patient materials.
- Confidently present and defend work in client meetings.
- Review and support work from junior writers.
- Proficient with Veeva, FUSE, and Proof.
Disability Confident
As an employer committed to accessibility and disability inclusion, we strive to develop a diverse workforce that provides us with a wider range of skills and experience. We are continuously improving our recruitment process to support individuals with physical or learning disabilities. The goal is to improve accessibility across all aspects of IPG Health, home to McCann Health London and FCB Health Europe to hopefully encourage potential job applicants to join us. If you have a disability, a learning difficulty such as dyslexia, a medical condition or an individual need – which you believe may affect your performance in selection, we’ll be happy to make adjustments to our processes to enable you to perform at your best.
Mid-weight Medical Copywriter employer: McCann Health London | An IPG Health Company
Contact Detail:
McCann Health London | An IPG Health Company Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Mid-weight Medical Copywriter
✨Tip Number 1
Familiarise yourself with McCann Health London's recent campaigns and awards. Understanding their approach to healthcare communications will help you align your ideas with their vision and demonstrate your enthusiasm for the role.
✨Tip Number 2
Brush up on your knowledge of ABPI and regulatory standards in medical copywriting. Being well-versed in these guidelines will show that you can create compliant content, which is crucial for this position.
✨Tip Number 3
Prepare to discuss your experience in mentoring junior writers. Highlight specific examples where you've guided others, as this is a key responsibility of the role and will showcase your leadership skills.
✨Tip Number 4
Practice presenting your work confidently. Since you'll need to defend your ideas in client meetings, being able to articulate your thought process and the science behind your copy will set you apart from other candidates.
We think you need these skills to ace Mid-weight Medical Copywriter
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of a Mid-weight Medical Copywriter at McCann Health London. Tailor your application to highlight relevant experience in medical copywriting and mentoring.
Showcase Your Skills: In your CV and cover letter, emphasise your proven excellence in medical copywriting. Include specific examples of how you've developed communication strategies and created multi-channel content that meets regulatory standards.
Highlight Relevant Experience: Mention any experience you have with Veeva, FUSE, and Proof, as well as your ability to present confidently to clients. This will demonstrate your readiness for the role and your understanding of the tools used in the industry.
Craft a Compelling Cover Letter: Write a cover letter that not only outlines your qualifications but also reflects your passion for healthcare communications. Discuss how you can contribute to McCann Health London's vision of making a meaningful impact on people's health.
How to prepare for a job interview at McCann Health London | An IPG Health Company
✨Showcase Your Medical Copywriting Skills
Prepare examples of your previous work that highlight your ability to create compelling and scientifically accurate content. Be ready to discuss how you ensure regulatory compliance and maintain scientific integrity in your writing.
✨Demonstrate Mentorship Experience
Since the role involves mentoring junior writers, think of specific instances where you've guided or supported less experienced colleagues. Share how you approach mentorship and the impact it has had on your team.
✨Understand the Client's Needs
Research McCann Health London and their clients thoroughly. Be prepared to discuss how you would develop communication strategies tailored to their specific healthcare accounts and how you can contribute to new business pitches.
✨Practice Presenting Your Work
As presenting and defending your work is crucial, practice articulating your thought process behind your copy. Be confident in addressing potential MLR queries and demonstrate your ability to engage with clients effectively.
