Social Design Lead

ID 5200

About McCann Content Studios

McCann Content Studios is a global hub for social and influencer capabilities. The division combines creative services, audience development, creator partnerships, and performance measurement under one single entity and boasts a suite of unrivaled proprietary tools. McCann Content Studios is part of McCann Birmingham, an integrated agency dedicated to telling the truth and telling it well. Because when a truth is well told, things change for the better.

As part of McCann Content Studios, this team will have the backing of one of the UK’s largest and most awarded networks. You will work with a wider dedicated social and influencer team. You will need to come up with social-specific ideas and create content for those ideas.

The Role

We’re building something exciting at McCann Content Studios and we’re looking for a bold, culture-savvy Designer to help us set the tone.

This is your chance to define the visual look and feel of major brands, right from the start. From typography and graphics to social-native stickers and toolkits, you’ll create a design system that’s elevated, ownable, and built to scale across platforms.

You’ll work closely with a newly formed team including a Creative Strategist and a Social Creative. We’re a fresh crew with a shared ambition to create standout work across all social platforms. You’ll be the go-to for visual execution, setting the foundation the wider design team can build from.

Key Responsibilities:

1. Create a bold, social-first visual identities – from concept to playbook/toolkit
2. Develop a graphic system including type, layouts, iconography, and sticker sets as well as simple motion design.
3. Collaborate with strategy and creative to bring ideas to life from day one
4. Craft visual solutions that feel native to social but stand out with elevated design
5. Stay sharp on trends, tech, and cultural shifts that inform great creative
6. Support the wider design team in implementing your system across campaigns

Who you are:

• A sharp-eyed designer with serious graphic and typographic skills
• Experienced in creating design for digital and social channels, including simple motion design
• Strong on craft but just as confident in contributing to early creative thinking
• Obsessed with social trends and design.
• Passionate about branding, layout, and developing visual systems
• Fast, curious, and excited by experimentation in both static and motion
• A collaborative team player with a proactive mindset

You’ll get to put your mark on powerful brands and influence how we design for social from the ground up. If you love building systems, pushing design, and getting into the detail, we want to hear from you.

In addition to a competitive salary, we are committed to creating a brilliant environment for all our people. This includes benefits such as 28 days holiday, plus the opportunity to buy more holiday, enhanced pension contributions, life assurance, and much more.

A culture of learning and development is also central to our ethos, so you’ll have access to industry-leading training and development programmes, plus you’ll get to work closely with the world’s biggest media partners to access exclusive features and products.

Most importantly, you’ll be part of a fun and collaborative team and work in an environment where you are supported and developed.

If you want to join an iconic network agency that offers you the chance to work on top clients and to progress your career with an unrivaled development programme, contact us now. And not through a recruiter, please.

Our commitment to equal opportunities

For us, diversity is a business imperative—one that must be embedded into every aspect of how we operate in order to drive success. Simply put, we believe an encouraging and inclusive environment makes sound business sense.

As a globally integrated community that influences and shapes culture, it’s vital that the talent mix in our agencies encompass all dimensions of diversity, and that we demand the same of the people we work with.

Conscious inclusion encompasses social, cultural, and cognitive differences and cultivates an ethos of belonging, connection, and shared purpose. It is the integration of this philosophy that allows us to create meaningful experiences for our employees, drive better business practices with our vendors and clients, and ultimately lead with purpose.

McCann helps brands build the most meaningful brand platforms that drive exponential growth and leave a lasting impact on culture. Founded over 100 years ago with their own platform, “Truth Well Told,” McCann is the world’s leading advertising agency network, creating some of the most creatively and commercially impactful advertising globally. McCann is the founding unit of McCann Worldgroup marketing services company, part of the Interpublic Group (NYSE: IPG).

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