Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Shape brand and creative strategy for top UK and European brands.
- Company: Join McCann Birmingham, the UK's #1 Creative Community focused on collaboration and creativity.
- Benefits: Enjoy 28 days holiday, enhanced pension, life assurance, and industry-leading training.
- Why this job: Be part of a fun, collaborative team that values diversity and creativity.
- Qualifications: Marketing experience, analytical thinking, and a passion for strategic creative thinking required.
- Other info: Work from the office three days a week and access exclusive media features.
The predicted salary is between 43200 - 72000 £ per year.
ID 5244
We’re recruiting a Senior Strategist to play a role in developing fame-generating and highly effective campaigns for some of the UK and Europe’s best-known brands.
Who we are
We’re McCann Birmingham, the UK’s #1 Creative Community.
We believe the future of creativity is community-driven. A community that not only sits within our 250-strong integrated team – covering brand advertising, below the line, media planning & buying, PR & social, research, digital, direct and data – but expands to the international network we’re part of and the diverse and unique city we’re proud to call home. We celebrate collaboration and creativity, always keeping effectiveness at the forefront of everything we do.
Where you fit in
You’ll play a role in shaping brand and creative strategy for our clients. As a trusted advisor for clients and a respected strategist within the agency, you’ll have an in-depth understanding of effectiveness principles, knowing your Byron from you Binet and your Ritson from your Ries & Trout. And you’ll have a keen eye for brilliant creative and be able to reference the latest and greatest ads.
On the day to day, you’ll work closely with our creative and business leadership teams to drive our client’s business through the delivery of effective and inspiring strategy. You’ll be an engaging presenter and a natural collaborator, building relationships with creative teams and business leadership to deliver the best work in the most seamless way.
As Senior Strategist, You’ll Bring…
- Analytical and conceptual thinking
- Marketing experience
- Ability to distil research and data into compelling insights
- Articulate and concise writer
- Able to work at pace
- A depth of strategic planning experience across integrated campaigns
- Lust for brilliant creative
- Curious about people – what makes them tick and how they behave
- Passion for the power of strategic creative thinking
- Insatiable desire to learn about brands, media and technology
- Collaborative and used to working in multi-disciplinary teams
- High level of initiative and a proactive approach to work
Working from the office three days a week, you’ll be a key ingredient of agency culture and rep strategy to our 250 strong agency team.
In addition to a competitive salary, we are committed to creating a brilliant environment for all our people. This includes benefits such as 28 days holiday, plus the opportunity to take additional fully paid leave, enhanced pension contributions, life assurance and much more.
A culture of learning and development is also central to our ethos, so you’ll have access to industry leading training and development programmes, plus you’ll get to work closely with the world’s biggest media partners to access exclusive features and products.Most importantly, you’ll be part of a fun and collaborative team and you’ll work in an environment where you are supported and developed.
Our commitment to equal opportunities
For us, diversity is a business imperative – one that must be embedded into every aspect of how we operate to drive success. Simply put, we believe an encouraging and inclusive environment makes sound business sense.
As a globally integrated community that influences and shapes culture, it’s vital that the talent mix in our agencies encompasses all dimensions of diversity, and that we demand the same of the people we work with.
Conscious inclusion encompasses social, cultural and cognitive differences and cultivates an ethos of belonging, connection and shared purpose. It is the integration of this philosophy that allows us to create meaningful experiences for our employees, drive better business practices with our vendors and clients, and ultimately lead with purpose.
McCann is a disability confident committed employer and will guarantee an interview to any disabled candidate who meets the minimum criteria for this role, so please do let us know when you apply if you are eligible, along with any adjustments you may need to the recruitment process to enable you to perform at your best.
McCann helps brands build the most meaningful brand platforms that drive exponential growth and leave a lasting impact on culture. Founded 100+ years ago with their own platform, “Truth Well Told”, McCann is the world’s leading advertising agency network, creating some of the most creatively and commercially impactful advertising globally. McCann is the founding unit of McCann Worldgroup marketing services company, part of the Interpublic Group (NYSE: IPG).
#J-18808-Ljbffr
Senior Strategist employer: Mccann Erickson SA
Contact Detail:
Mccann Erickson SA Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Strategist
✨Tip Number 1
Familiarise yourself with the latest trends in brand strategy and advertising. Follow industry leaders on social media and read up on recent successful campaigns to understand what makes them effective.
✨Tip Number 2
Network with professionals in the advertising and marketing sectors. Attend industry events or webinars where you can meet potential colleagues and learn more about the culture at McCann Birmingham.
✨Tip Number 3
Prepare to showcase your analytical and conceptual thinking skills during interviews. Be ready to discuss how you've used data to inform strategic decisions in past roles.
✨Tip Number 4
Demonstrate your passion for creativity by bringing examples of innovative campaigns you've admired or contributed to. Show how you can apply that creativity to drive effective strategies for clients.
We think you need these skills to ace Senior Strategist
Some tips for your application 🫡
Understand the Role: Before you start writing your application, make sure you fully understand the responsibilities and requirements of the Senior Strategist position. Familiarise yourself with the key skills mentioned in the job description, such as analytical thinking and strategic planning.
Tailor Your CV: Customise your CV to highlight relevant experience that aligns with the role. Emphasise your marketing experience, strategic planning capabilities, and any previous work with integrated campaigns. Use specific examples to demonstrate your skills.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for creative strategy and your understanding of effectiveness principles. Mention how your background makes you a great fit for McCann Birmingham and express your enthusiasm for contributing to their community-driven approach.
Showcase Your Creativity: Since the role involves developing fame-generating campaigns, consider including a portfolio or examples of past work that demonstrate your creative thinking and successful campaign strategies. This will help you stand out as a candidate who can deliver inspiring strategies.
How to prepare for a job interview at Mccann Erickson SA
✨Know Your Effectiveness Principles
Familiarise yourself with key effectiveness principles and frameworks, such as those by Byron Sharp and Les Binet. Being able to discuss these concepts confidently will demonstrate your strategic understanding and ability to drive effective campaigns.
✨Showcase Your Analytical Skills
Prepare to discuss how you've used data and research to inform your strategies in past roles. Be ready to provide examples of how you distilled complex information into actionable insights that led to successful outcomes.
✨Demonstrate Collaborative Spirit
Highlight your experience working in multi-disciplinary teams. Share specific examples of how you've collaborated with creative teams and business leaders to deliver impactful work, showcasing your ability to build strong relationships.
✨Be Passionate About Creativity
Express your enthusiasm for brilliant creative work. Bring examples of campaigns that inspired you and explain why they resonated with you. This will show your potential employer that you have a genuine passion for the industry and understand what makes great advertising.
