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For Companies At a Glance
- Tasks: Lead social media campaigns and collaborate with creative teams to engage audiences.
- Company: Join McCann, a top global advertising agency known for impactful storytelling and brand building.
- Benefits: Enjoy perks like mental health support, free breakfast, and your birthday off!
- Why this job: Be part of a vibrant culture that values creativity and innovation in social media.
- Qualifications: Experience in social media strategy and a passion for current trends are essential.
- Other info: McCann is committed to diversity and offers guaranteed interviews for disabled applicants.
The predicted salary is between 36000 - 60000 £ per year.
McCann • London, London, United Kingdom
ID 5445
Job Description
MCS is McCann’s global hub for social and influencer capabilities. MCS’s diverse mix of over 100 strategic thinkers, creatives, makers, innovators and cultural connectors have one simple mission – to build enduring brands on social.MCS offers end-to-end social strategy, social-first creativity, community management, influencer marketing, paid social and analytics, underpinned by a suite of proprietary tools. Their client roster includes Aldi, Nike, X Box and Dyson, amongst others.
McCann Content Studios London is part of McCann London, a creative agency dedicated to telling the truth and telling it well, because we believe when a truth is told well things change for the better. Fuelled by an obsession with truth and the richness of a connected network, our work lives on the edge of mainstream culture, building enduring brands, growing businesses and giving our people a platform to grow.
The Senior Social Media Strategist role:
As a Senior Social Media Strategist at McCann Content Studios (MCS), you will play a pivotal role in developing and executing social media campaigns that drive engagement and growth for our clients. You will collaborate closely with creatives, project managers, and client leads to create high-performing digital campaigns and social content. Your expertise in social platforms and audience insights will be essential in crafting strategies that resonate with target audiences and elevate brand presence.
Specifically duties will include:
- Developing and executing comprehensive social media strategies across multiple platforms.
- Collaborating with creative teams to produce engaging and culturally relevant content.
- Analysing campaign performance and providing data-driven insights to optimize results.
- Identifying opportunities for innovative and groundbreaking creative work.
- Building and maintaining strong relationships with clients, acting as a trusted advisor on social media strategies.
- Monitoring social media trends to ensure strategies remain current and competitive.
- Engaging in social listening to gauge public perception and inform campaign adjustments.
- Reporting performance metrics and strategic recommendations to senior management.
- Coordinating with PR teams to align social media efforts with public relations strategies.
- Implementing A/B testing to refine content and campaign performance.
What we’re looking for:
- Proven experience in social media and content strategy.
- In depth understanding of social media trends, platform capabilities, and audience behaviours.
- Excellent communication skills, both verbal and written, with the ability to present ideas clearly and persuasively.
- Passionate about social culture and stay updated with the latest trends and platform capabilities.
McCann Worldgroup are proud to be a Disability Confident employer and as part of this commitment, will guarantee an interview to any disabled person’s meeting the Minimum Requirements above.
- Ability to think both creatively and analytically, balancing innovative ideas with data-driven decision-making.
- Experience working with cross-functional teams within an integrated agency environment.
A bit about perks of the job
As well as the more standard benefits of holiday, pension, private medical insurance, life assurance and group income protection we offer:
• Three ‘Time Well Taken’ days throughout the year where we switch off collectively.
• On-demand 1:1 mental health and coaching support through MyndUp (alongside a free Headspace membership)
• Subsidised on-site massages, haircuts and manicures as well as cuddles from furry friends (we\’re a dog friendly office)
• Free onsite breakfast, snacks and drinks with regular ‘Lounge Nights’ in the office rooftop social space
• Lots of tools to help us grow from SPARK (our internal L&D platform) to LinkedIn Learning, as well as external opportunities with NABS, WACL and the IPA, amongst others
• Your birthday off – because who wants to work on their birthday?
• A tree planted in your name for every year you celebrate your McCanniversary
• A Cycle to Work scheme and facilities including showers and hair styling appliances
• Discounts with partners such as Eataly, Merlin and cinemas as well as access to independent financial advice
McCann Worldgroup is an Equal Employment Opportunity (EEO) employer. We embrace diversity in all its form. We provide equal employment opportunities to all qualified applicants without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information.
Please let us know should you require any additional assistance or support during the process.
McCann helps brands build the most meaningful brand platforms that drive exponential growth and leave a lasting impact on culture. Founded 100+ years ago with their own platform, “Truth Well Told”, McCann is the world’s leading advertising agency network, creating some of the most creatively and commercially impactful advertising globally. McCann is the founding unit of McCann Worldgroup marketing services company, part of the Interpublic Group (NYSE: IPG).
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Senior Social Media Strategist - McCann Content Studios employer: Mccann Erickson SA
Contact Detail:
Mccann Erickson SA Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Social Media Strategist - McCann Content Studios
✨Tip Number 1
Familiarise yourself with McCann's recent campaigns and their approach to social media. Understanding their style and the brands they work with will help you tailor your discussions during interviews, showcasing your knowledge and enthusiasm for their work.
✨Tip Number 2
Engage with McCann's social media channels. By actively participating in conversations and sharing relevant content, you can demonstrate your passion for social media and your ability to connect with audiences, which is crucial for the Senior Social Media Strategist role.
✨Tip Number 3
Network with current or former employees of McCann. Reach out on platforms like LinkedIn to gain insights into the company culture and expectations for the role. This can provide you with valuable information that can set you apart from other candidates.
✨Tip Number 4
Stay updated on the latest social media trends and tools. Being able to discuss innovative strategies and how they can be applied to McCann's clients will show that you're proactive and ready to contribute to their mission of building enduring brands.
We think you need these skills to ace Senior Social Media Strategist - McCann Content Studios
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in social media strategy and content creation. Use specific examples that demonstrate your ability to develop and execute successful campaigns, as well as your understanding of social media trends.
Craft a Compelling Cover Letter: In your cover letter, express your passion for social media and culture. Discuss how your skills align with the role at McCann Content Studios and provide insights into how you can contribute to their mission of building enduring brands.
Showcase Your Analytical Skills: Since the role requires data-driven decision-making, include examples of how you've used analytics to optimise social media campaigns in the past. Highlight any tools or methodologies you are familiar with that can enhance campaign performance.
Demonstrate Collaboration Experience: Mention any experience working with cross-functional teams, especially in an integrated agency environment. Provide examples of how you have collaborated with creatives and project managers to produce engaging content.
How to prepare for a job interview at Mccann Erickson SA
✨Showcase Your Social Media Expertise
Make sure to highlight your proven experience in social media and content strategy. Be prepared to discuss specific campaigns you've worked on, the strategies you implemented, and the results achieved. This will demonstrate your capability to drive engagement and growth.
✨Stay Updated on Trends
Since the role requires a deep understanding of social media trends and platform capabilities, come to the interview armed with recent examples of trends that have influenced successful campaigns. This shows your passion for social culture and your proactive approach to staying informed.
✨Prepare for Data-Driven Discussions
As the position involves analysing campaign performance and providing data-driven insights, be ready to discuss how you've used analytics to optimise results in past roles. Bring examples of A/B testing or other metrics you've employed to refine content and improve performance.
✨Demonstrate Collaborative Skills
Collaboration is key in this role, so be prepared to share experiences where you've worked closely with creative teams or cross-functional groups. Highlight how you built strong relationships and acted as a trusted advisor, which aligns with McCann's emphasis on teamwork and client relationships.
