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For Companies At a Glance
- Tasks: Lead creative Digital PR campaigns and secure top-tier media coverage for clients.
- Company: Join McCann Manchester, the UK's most awarded agency for marketing effectiveness.
- Benefits: Competitive salary, personal development opportunities, and a vibrant office in Manchester city centre.
- Why this job: Make an impact with innovative campaigns while growing your career in a dynamic environment.
- Qualifications: Experience in Digital PR, excellent copywriting skills, and understanding of SEO principles.
- Other info: Collaborate with talented teams and enjoy engaging events to boost your productivity.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Location: Manchester City Centre, Hybrid
About us... McCann Manchester is officially the UK’s most awarded agency for marketing effectiveness: empowering challenger brands to realise their full growth potential. We accelerate growth by helping brands to shine brighter in the lives of consumers: focusing on pioneering methods to integrate brand experience design and activation to deliver competitive advantage with distinction.
The Part You'll Play... We’re looking for a Senior Digital PR & Content Executive to lead Digital PR and content campaigns across multiple clients. You’ll drive creative ideation, outreach strategy, and content development to secure high-quality coverage and brand mentions while collaborating closely with the SEO, content, and wider digital teams to deliver integrated campaigns.
- Develop, plan, and execute Digital PR campaigns that deliver measurable organic growth
- Lead outreach strategy: media list building, journalist relationship management, and securing top-tier placements
- Produce high-quality content assets (articles, data stories, press releases, onsite content)
- Use data and insights (search trends, audience data, social signals, surveys) to inform campaign concepts
- Monitor performance, analyse coverage, and report key results back to clients
- Support with day-to-day tasks and account servicing
- Collaborate with SEO teams to align Digital PR and content output with overall search strategy
- Identify new opportunities for clients through trends, digital landscape changes, and competitor activity
- Maintain strong awareness of the news agenda to proactively pitch timely, relevant stories
- Manage campaign timelines, deliverables, and client expectations
- Contribute to new business pitches with ideas, examples, and PR/content strategy
- Perform link audits on client and competitor websites
As Senior Digital PR & Content Executive You’ll Bring...
- Strong experience in Digital PR, content marketing, or related fields
- Proven track record of delivering coverage across high-authority publications
- Excellent copywriting and storytelling skills
- Confident using tools such as Google Analytics, Search Console, Buzzsumo, Ahrefs/Semrush
- Understanding of SEO principles and how Digital PR supports search performance
- Strong communication, organisation, and stakeholder management skills
As Senior Digital PR & Content Executive You’ll Have Access To…
- A competitive financial and benefits package and a culture ideally suited to those who enjoy pursuing personal career development.
- The opportunity to work within the largest integrated agency in the UK, with specialist departments including, animation, video production, planning, digital creative and development and social media.
- Access to our fantastic new office, perfectly situated in the vibrant heart of Manchester city centre.
- We’re excited to offer a dynamic space that regularly hosts engaging events, insightful talks, and practical workshops, all designed to boost your productivity and enhance your wellbeing.
The Truth… Working with McCann will be a journey, it’ll be both fun and challenging. We want you to grow with us and create work our clients will be excited about and work you will feel proud of.
For more information on our Senior Digital PR & Content Executive role, click apply below.
McCann Worldgroup is an Equal Employment Opportunity (EEO) employer. We embrace diversity in all its form. We provide equal employment opportunities to all qualified applicants without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information.
McCann helps brands build the most meaningful brand platforms that drive exponential growth and leave a lasting impact on culture. Founded 100+ years ago with their own platform, “Truth Well Told”, McCann is the world’s leading advertising agency network, creating some of the most creatively and commercially impactful advertising globally.
Senior Digital PR & Content Executive in Manchester employer: Mccann Erickson SA
Contact Detail:
Mccann Erickson SA Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Digital PR & Content Executive in Manchester
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks on LinkedIn or at events. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work in Digital PR and content. This is your chance to shine and demonstrate what you can bring to the table.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to pop up. Reach out to companies you admire, like McCann, and express your interest. A well-timed email can make all the difference.
✨Tip Number 4
Keep learning! Stay updated on the latest trends in Digital PR and SEO. Join webinars, read articles, and engage with online communities. The more knowledgeable you are, the more attractive you’ll be to potential employers.
We think you need these skills to ace Senior Digital PR & Content Executive in Manchester
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Senior Digital PR & Content Executive role. Highlight your relevant experience in digital PR and content marketing, and don’t forget to showcase your storytelling skills!
Showcase Your Achievements: When detailing your past roles, focus on specific achievements that demonstrate your ability to secure high-quality coverage. Use metrics where possible to show how your efforts have driven measurable organic growth.
Be Creative: This role is all about creative ideation, so let your personality shine through in your application. Share any unique campaign ideas or examples of innovative content you've developed in the past.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands and shows us you’re serious about joining our team at McCann Manchester!
How to prepare for a job interview at Mccann Erickson SA
✨Know Your Stuff
Before the interview, dive deep into McCann Manchester's recent campaigns and successes. Familiarise yourself with their approach to Digital PR and content marketing. This will not only show your genuine interest but also help you discuss how your skills can contribute to their ongoing projects.
✨Showcase Your Creativity
Prepare examples of past Digital PR campaigns you've led or contributed to. Highlight your creative ideation process and how you used data to inform your strategies. Be ready to discuss specific outcomes and how they aligned with client goals.
✨Build Connections
Since relationship management is key in this role, think about how you can demonstrate your ability to build and maintain media relationships. Share any relevant experiences where you successfully secured placements or collaborated with journalists.
✨Stay Current
Keep an eye on the latest trends in Digital PR and content marketing. Be prepared to discuss how these trends could impact McCann's clients and suggest innovative ideas for future campaigns. This shows that you're proactive and forward-thinking.
