Assistant Brand Manager

Help bring the McCain brand to life by supporting the development and execution of impactful brand communication plans across both Retail and Foodservice channels. In this role, you'll play a key part in strengthening the McCain brand with consumers and operators, ensuring our messaging is consistent, compelling, and truly resonates. We're looking for someone with a genuine passion for brand building and storytelling, someone who loves the world of advertising in all its forms. You'll be naturally curious, creatively savvy, and always tuned in to the latest industry trends and ideas that can help keep our brand fresh and relevant. Success in this role requires a strong sense of drive and ownership, with the energy to deliver results in both the short and long term. Just as important are your people skills. You'll work closely with teams across product, corporate, and the wider commercial organisation, while also building strong partnerships with our agency network to bring campaigns and ideas to life.

Responsibilities

• Lead communications on regenerative agriculture within the communications team, managing communication plans and stakeholder alignment as more of the product range transitions to regenerative farming, engaging with growers, factory teams and internal teams.
• Support communications on Masterbrand activity, working with the total comms team and agencies to develop and launch new activity.
• Increase McCain's presence in product placement by securing inclusion in high-quality media content and expanding visibility on growing subscription video platforms.
• Secure cost-effective media exposure by identifying opportunities for McCain to feature in relevant documentary programmes, such as food manufacturing or air fryer related shows.
• Support budget management for marketing and shopper activation activity, including tracking spending against budgets, managing purchase orders and invoices, working with finance and media auditing partners, and supporting the wider marketing team with budget queries.
• Manage digital brand assets for McCain Great Britain, keeping asset libraries updated, overseeing approvals, and supporting the social media and online retail teams in maintaining brand channels such as social media pages, websites, YouTube and product information platforms.

Leadership Principles

Our principles, each with related practices, guide our actions across the organisation. Together, they address how McCain interacts with our customers and employees, and how we work as individuals and collectively to find success. While each role adheres to the Leadership Principles, individual roles may focus more on a specific principle or principles.

• We are customer obsessed. Customers are our starting point. By understanding their needs and leveraging data and consumer insights, we drive mutual success.
• We think big and plan ahead. Through ambition, curiosity, and smart risks, we can accomplish goals, refine processes, and innovate to scale success.
• We bring out the best in our people. We create safe spaces for our people so that trust and empowerment come naturally. Inclusion is about listening first, showing humility, and working together.
• We act like owners. Together, we clear obstacles and do the work that makes us all successful and proud to be part of McCain.

Qualifications

• Experience working in marketing within the fast-moving consumer goods industry at a similar level.
• Strong project management skills and the ability to manage multiple activities at once.
• Educated to degree level or equivalent, with completion of a graduate programme within the fast-moving consumer goods industry beneficial.
• Good knowledge of the fast-moving consumer goods industry, particularly within food.
• Understanding of consumer and retail sales data sources, including point-of-sale data and shopper panel data.
• Knowledge of consumer research methods, including qualitative and quantitative research and brand tracking.
• Results-focused with a strong sense of accountability.
• Strong communication and stakeholder management skills.
• Proactive, demonstrates initiative and looks for opportunities to improve ways of working.
• Curious and eager to learn and understand consumers and the market.
• Confident using standard computer software, including presentation and spreadsheet tools such as PowerPoint and Excel.

Benefits

Your Life - we're here to help you fulfil your potential, flourish, and thrive in work and life. Your Success - work alongside passionate individuals who are committed to supporting your career ambitions, drive, and success. Your Impact - we want you to make a meaningful, lasting impact for you, for your colleagues, and for the business. An excellent pension where we will pay double what you do, up to a maximum of 12% of your pay. Flexible holidays - where you can buy.