Assistant Brand Manager

Help bring the McCain brand to life by supporting the development and execution of impactful brand communication plans across both Retail and Foodservice channels. In this role, you will play a key part in strengthening the McCain brand with consumers and operators, ensuring our messaging is consistent, compelling, and truly resonates.

We are looking for someone with a genuine passion for brand building and storytelling, someone who loves the world of advertising in all its forms. You will be naturally curious, creatively savvy, and always tuned in to the latest industry trends and ideas that can help keep our brand fresh and relevant.

Success in this role requires a strong sense of drive and ownership, with the energy to deliver results in both the short and long term. Just as important are your people skills. You will work closely with teams across product, corporate, and the wider commercial organisation, while also building strong partnerships with our agency network to bring campaigns and ideas to life.

• Lead communications on regenerative agriculture within the communications team, managing communication plans and stakeholder alignment as more of the product range transitions to regenerative farming.
• Support communications on Masterbrand activity, to build and strengthen the McCain brand working with the total comms team and agencies to develop and launch new activity.
• Increase McCain's presence in product placement by securing inclusion in high-quality media content and expanding visibility on growing subscription video platforms.
• Secure cost-effective media exposure by identifying opportunities for McCain to feature in relevant documentary programmes, such as food manufacturing or air fryer related shows.
• Support budget management for marketing and shopper activation activity, including tracking spending against budgets, managing purchase orders and invoices, working with finance and media auditing partners, and supporting the wider marketing team with budget queries.
• Manage digital brand assets for McCain Great Britain, keeping asset libraries updated, overseeing approvals, and supporting the social media and online retail teams in maintaining brand channels such as social media pages, websites, YouTube and product information platforms.

• Experience working in marketing within the fast-moving consumer goods industry at a similar level.
• Strong project management skills and the ability to manage multiple activities at once.
• Educated to degree level or equivalent, with completion of a graduate programme within the fast-moving consumer goods industry beneficial.
• Good knowledge of the fast-moving consumer goods industry, particularly within food.
• Understanding of consumer and retail sales data sources, including point-of-sale data and shopper panel data.
• Knowledge of consumer research methods, including qualitative and quantitative research and brand tracking.
• Results-focused with a strong sense of accountability.
• Strong communication and stakeholder management skills.
• Proactive, demonstrates initiative and looks for opportunities to improve ways of working.
• Curious and eager to learn and understand consumers and the market.
• Confident using standard computer software, including presentation and spreadsheet tools such as PowerPoint and Excel.

Location: Being in the office every single day is a thing of the past. Here at McCain, we champion hybrid working. This means we don’t have a set expectation of exactly when you need to be in the office – however we do encourage our full-time, office-based people to connect in person with others for around half of their working time as that’s the best way for us to build and maintain our connections.

The Benefits of Working for McCain:

• An excellent pension where we will pay double what you do, up to a maximum of 12% of your pay.
• Flexible holidays – where you can buy & sell up to 5 days holiday per year.
• Optional health cash plan.
• Cycle to work scheme.
• 'Chips In' Volunteering Day Off – to make a positive impact to the competitiveness, resilience, and long-term development of McCain communities across the globe.

McCain Foods is an equal opportunity employer. As a global family-owned company, we strive to be the employer of choice in the diverse communities around the world in which we live and work. We recognise that inclusion drives our creativity, resilience, and success and makes our business stronger. All qualified applicants will receive consideration for employment without regard to race, religion, colour, national origin, sex, age, veteran status, disability, or any other protected characteristic under applicable law.

McCain is an accessible employer. If you require an accommodation throughout the recruitment process (including alternate formats of materials or accessible meeting rooms), please let us know and we will work with you to find appropriate solutions.