At a Glance
- Tasks: Support brand communication plans and engage with teams to strengthen the McCain brand.
- Company: Join McCain Foods, a global family-owned company with a passion for innovation.
- Benefits: Enjoy flexible holidays, a great pension scheme, and a health cash plan.
- Other info: Hybrid working model promotes work-life balance and collaboration.
- Why this job: Be part of a creative team that brings impactful brand stories to life.
- Qualifications: Experience in marketing and strong project management skills are essential.
The predicted salary is between 30000 - 40000 £ per year.
Help bring the McCain brand to life by supporting the development and execution of impactful brand communication plans across both Retail and Foodservice channels. In this role, you’ll play a key part in strengthening the McCain brand with consumers and operators, ensuring our messaging is consistent, compelling, and truly resonates.
We’re looking for someone with a genuine passion for brand building and storytelling, someone who loves the world of advertising in all its forms. You’ll be naturally curious, creatively savvy, and always tuned in to the latest industry trends and ideas that can help keep our brand fresh and relevant.
Success in this role requires a strong sense of drive and ownership, with the energy to deliver results in both the short and long term. Just as important are your people skills. You’ll work closely with teams across product, corporate, and the wider commercial organisation, while also building strong partnerships with our agency network to bring campaigns and ideas to life.
Key Responsibilities
- Lead communications on regenerative agriculture within the communications team, managing communication plans and stakeholder alignment as more of the product range transitions to regenerative farming.
- Support communications on Masterbrand activity, to build and strengthen the McCain brand working with the total comms team and agencies to develop and launch new activity.
- Increase McCain’s presence in product placement by securing inclusion in high-quality media content and expanding visibility on growing subscription video platforms.
- Secure cost‑effective media exposure by identifying opportunities for McCain to feature in relevant documentary programmes, such as food manufacturing or air fryer related shows.
- Support budget management for marketing and shopper activation activity, including tracking spending against budgets, managing purchase orders and invoices, working with finance and media auditing partners, and supporting the wider marketing team with budget queries.
- Manage digital brand assets for McCain Great Britain, keeping asset libraries updated, overseeing approvals, and supporting the social media and online retail teams in maintaining brand channels such as social media pages, websites, YouTube and product information platforms.
Qualifications
- Experience working in marketing within the fast‑moving consumer goods industry at a similar level.
- Strong project management skills and the ability to manage multiple activities at once.
- Educated to degree level or equivalent, with completion of a graduate programme within the fast‑moving consumer goods industry beneficial.
- Good knowledge of the fast‑moving consumer goods industry, particularly within food.
- Understanding of consumer and retail sales data sources, including point‑of‑sale data and shopper panel data.
- Knowledge of consumer research methods, including qualitative and quantitative research and brand tracking.
- Results‑focused with a strong sense of accountability.
- Strong communication and stakeholder management skills.
- Proactive, demonstrates initiative and looks for opportunities to improve ways of working.
- Curious and eager to learn and understand consumers and the market.
- Confident using standard computer software, including presentation and spreadsheet tools such as PowerPoint and Excel.
Being in the office every single day is a thing of the past. Here at McCain, we champion hybrid working. This means we don’t have a set expectation of exactly when you need to be in the office – however we do encourage our full‑time, office‑based people to connect in person with others for around half of their working time as that’s the best way for us to build and maintain our connections.
The Benefits of Working for McCain:
- An excellent pension where we will pay double what you do, up to a maximum of 12% of your pay.
- Flexible holidays – where you can buy & sell up to 5 days holiday per year.
- Optional health cash plan.
- Cycle to work scheme.
- ‘Chips In’ Volunteering Day Off – to make a positive impact to the competitiveness, resilience, and long‑term development of McCain communities across the globe.
McCain Foods is an equal opportunity employer. As a global family‑owned company, we strive to be the employer of choice in the diverse communities around the world in which we live and work. We recognize that inclusion drives our creativity, resilience, and success and makes our business stronger.
Assistant Brand Communication Manager employer: McCain Foods
McCain Foods is an excellent employer, offering a dynamic work environment in Whittlesey where innovation and teamwork thrive. Employees benefit from comprehensive training and development opportunities, ensuring personal and professional growth while contributing to high-quality food production. With a commitment to diversity and a supportive culture, McCain Foods stands out as a rewarding place to build a meaningful career.
StudySmarter Expert Advice🤫
We think this is how you could land Assistant Brand Communication Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your passion! When you get the chance to chat with hiring managers or during interviews, share your love for brand building and storytelling. Let them see your enthusiasm for the McCain brand and how you can contribute to its success.
✨Tip Number 3
Prepare for those tricky questions! Research common interview questions for brand communication roles and practice your answers. Be ready to discuss your project management skills and how you've tackled challenges in the past.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in joining the McCain team and being part of our exciting journey.
We think you need these skills to ace Assistant Brand Communication Manager
Some tips for your application 🫡
Show Your Passion for Brand Building:When you're writing your application, let your enthusiasm for brand communication shine through! Share examples of how you've engaged with brands or campaigns that inspire you, and show us why you're excited about the opportunity to work with McCain.
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your relevant experience in the fast-moving consumer goods industry. We want to see how your skills align with the role, so don’t be shy about showcasing your project management abilities and any marketing successes!
Be Clear and Concise:Keep your application straightforward and to the point. Use clear language and structure your thoughts logically. This will help us quickly understand your qualifications and how you can contribute to our team at McCain.
Apply Through Our Website:We encourage you to submit your application directly through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it’s super easy to do!
How to prepare for a job interview at McCain Foods
✨Know Your Brand Inside Out
Before the interview, dive deep into McCain's brand values, recent campaigns, and their approach to regenerative agriculture. Being able to discuss specific examples will show your genuine passion for brand building and storytelling.
✨Showcase Your Project Management Skills
Prepare to discuss your experience managing multiple projects simultaneously. Use the STAR method (Situation, Task, Action, Result) to highlight how you've successfully juggled various activities in fast-paced environments, especially within the FMCG sector.
✨Be Ready to Discuss Data
Brush up on your knowledge of consumer and retail sales data sources. Be prepared to talk about how you’ve used qualitative and quantitative research methods in past roles to inform brand strategies and decisions.
✨Demonstrate Your People Skills
Since this role involves collaboration with various teams and agencies, think of examples where you've built strong partnerships. Highlight your communication skills and how you've effectively managed stakeholder relationships to drive results.
