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- Tasks: Support brand communication plans and strengthen the McCain brand across various channels.
- Company: Join McCain, a leading brand in the food industry with a focus on innovation.
- Benefits: Great salary, flexible holidays, hybrid working, and a fantastic pension scheme.
- Other info: Enjoy a hybrid work environment that promotes collaboration and work-life balance.
- Why this job: Be part of a dynamic team shaping a beloved brand and making an impact.
- Qualifications: Experience in marketing, strong project management skills, and a passion for brand storytelling.
The predicted salary is between 35000 - 45000 £ per year.
About the role
Help bring the McCain brand to life by supporting the development and execution of impactful brand communication plans across both Retail and Foodservice channels. In this role, you'll play a key part in strengthening the McCain brand with consumers and operators, ensuring our messaging is consistent, compelling, and truly resonates. We're looking for someone with a genuine passion for brand building and storytelling, someone who loves the world of advertising in all its forms. You'll be naturally curious, creatively savvy, and always tuned in to the latest industry trends and ideas that can help keep our brand fresh and relevant. Success in this role requires a strong sense of drive and ownership, with the energy to deliver results in both the short and long term. Just as important are your people skills. You'll work closely with teams across product, corporate, and the wider commercial organisation, while also building strong partnerships with our agency network to bring campaigns and ideas to life.
To give you a flavour of what's in store, here's a few initiatives you'll be involved in:
- Lead communications on regenerative agriculture within the communications team, managing communication plans and stakeholder alignment as more of the product range transitions to regenerative farming. This includes engaging with growers, factory teams and internal teams.
- Support communications on Masterbrand activity, to build and strengthen the McCain brand working with the total comms team and agencies to develop and launch new activity.
- Increase McCain's presence in product placement by securing inclusion in high-quality media content and expanding visibility on growing subscription video platforms.
- Secure cost-effective media exposure by identifying opportunities for McCain to feature in relevant documentary programmes, such as food manufacturing or air fryer related shows.
- Support budget management for marketing and shopper activation activity, including tracking spending against budgets, managing purchase orders and invoices, working with finance and media auditing partners, and supporting the wider marketing team with budget queries.
- Manage digital brand assets for McCain Great Britain, keeping asset libraries updated, overseeing approvals, and supporting the social media and online retail teams in maintaining brand channels such as social media pages, websites, YouTube and product information platforms.
What we're looking for:
- Experience working in marketing within the fast-moving consumer goods industry at a similar level.
- Strong project management skills and the ability to manage multiple activities at once.
- Educated to degree level or equivalent, with completion of a graduate programme within the fast-moving consumer goods industry beneficial.
- Good knowledge of the fast-moving consumer goods industry, particularly within food.
- Understanding of consumer and retail sales data sources, including point-of-sale data and shopper panel data.
- Knowledge of consumer research methods, including qualitative and quantitative research and brand tracking.
- Results-focused with a strong sense of accountability.
- Strong communication and stakeholder management skills.
- Proactive, demonstrates initiative and looks for opportunities to improve ways of working.
- Curious and eager to learn and understand consumers and the market.
- Confident using standard computer software, including presentation and spreadsheet tools such as PowerPoint and Excel.
Location
Being in the office every single day is a thing of the past. Here at McCain, we champion hybrid working. This means we don't have a set expectation of exactly when you need to be in the office - however we do encourage our full-time, office-based people to connect in person with others for around half of their working time as that's the best way for us to build and maintain our connections. Our head office (Customer Experience Centre) is on the outskirts of Scarborough - 1.5 hours away from Leeds City Centre, and about an hour from York. We have lots of colleagues who travel to and from our Experience Centre (even if it is just for a good coffee!) and because hybrid really does mean hybrid at McCain, they get the opportunity to collaborate with their colleagues when they're in the office, and balance that with working from home to ensure they get a good life-work balance.
The benefits of working for McCain
Although we do encourage you to taste the goods you'll be pleased to know we don't pay you in 'chips'. For working hard, you'll also get a great salary and some pretty good benefits including: An excellent pension where we will pay double what you do, up to a maximum of 12% of your pay. Flexible holidays - where you can buy.
Assistant Brand Communication Manager employer: McCain Foods Limited
Contact Detail:
McCain Foods Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Assistant Brand Communication Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your passion! When you get the chance to chat with hiring managers or during interviews, share your enthusiasm for brand building and storytelling. Let them see how your creativity can bring their brand to life.
✨Tip Number 3
Be proactive! If you spot a company you love, don’t wait for a job ad to pop up. Reach out directly and express your interest. A well-timed email can make all the difference and show your initiative.
✨Tip Number 4
Keep learning! Stay updated on the latest trends in marketing and consumer behaviour. Share your insights during interviews to demonstrate your curiosity and eagerness to grow within the fast-moving consumer goods industry.
We think you need these skills to ace Assistant Brand Communication Manager
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for brand building and storytelling shine through. We want to see that you genuinely care about the McCain brand and have ideas on how to make it even better!
Tailor Your Experience: Make sure to highlight your relevant experience in marketing, especially within the fast-moving consumer goods industry. We love seeing how your background aligns with what we're looking for, so don’t hold back on those project management skills!
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so make sure your key achievements and skills are easy to spot. This will help us quickly see why you’d be a great fit for the role!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it’s super easy to do!
How to prepare for a job interview at McCain Foods Limited
✨Know Your Brand Inside Out
Before the interview, dive deep into McCain's brand values, recent campaigns, and their approach to brand communication. Being able to discuss specific examples of their work will show your genuine passion for brand building and storytelling.
✨Showcase Your Project Management Skills
Prepare to discuss your experience managing multiple projects simultaneously. Use specific examples to illustrate how you've successfully juggled tasks in a fast-paced environment, as this role requires strong project management skills.
✨Be Ready to Discuss Industry Trends
Stay updated on the latest trends in the fast-moving consumer goods industry, especially within food. Bring insights to the table during your interview that demonstrate your curiosity and eagerness to learn about consumer behaviour and market dynamics.
✨Highlight Your Communication Skills
Since this role involves working closely with various teams and stakeholders, be prepared to share examples of how you've effectively communicated and collaborated in past roles. Strong people skills are essential, so let your personality shine through!