Position Title:
Category Manager, Customer Communication
Position Type:
Regular - Full-Time
Grade:
Grade 05
Requisition ID:
40338
Category Manager, Customer Communications
Scarborough
In every role, McCainers are ambitious, curious, and passionate about creating exceptional work experiences - together. With a customer-first mindset, we make doing business with McCain easy.
About the role.
In every role, McCainers are ambitious, curious, and interested in helping each other create good work experiences. We think about the customer and make doing business with McCain easy.
Reporting to the Senior Category Manager - Category Strategy, this is a high-impact, execution-focused role at the heart of the Category Growth team. As Category Manager - Customer Communications, you will bring McCain's Customer Value Proposition to life across retail, QSR and foodservice channels-helping to drive brand preference and deliver sustainable customer and business growth.
You'll own the delivery of insight-led, omni-channel customer communications, shaping how McCain shows up with customers at every touchpoint. From leading customer sell-ins and coordinating trade engagement events, to providing sharp commercial analysis that informs planning and decision-making, your work will directly influence commercial outcomes.
Partnering closely with channel and environment specialists, and a broad range of cross-functional teams, you'll ensure communications are relevant, compelling and tailored to customer needs-while remaining agile to changing market dynamics. You'll also play a key role in equipping the GB leadership team with customer insight that supports effective business planning and strategic direction.
What you'll be doing.
Execute Category Strategy Initiatives
Bring category strategy to life by partnering with environment and channel specialists to develop initiatives that work across multiple channels and customer types. Proactively collaborate with Commercial Operations, Sales, Marketing, Innovation and international teams to ensure strong alignment and flawless execution. Lead Omni-Channel Customer Communications
Develop and deliver best-in-class omni-channel communication plans using the 3Cs framework, ensuring consistent, tailored messaging across all customer touchpoints. Create high-impact selling tools, presentation materials and communication assets that enable commercial teams and resonate with customer partners. Continually evolve how McCain communicates with customers, leveraging digital tools, data-led storytelling and new communication formats. Own Customer Sell-In Excellence
Play a hands-on role in customer sell-ins, leading category and marketing input to deliver compelling, insight-rich presentations across Retail, QSR and Foodservice. Influence customer stakeholders through structured, data-driven narratives that clearly articulate the value of McCain's Big Bet initiatives. Deliver Category Insight for Commercial Planning
Provide rigorous, timely analysis of category, consumer and shopper data to support commercial planning and decision-making. Develop, maintain and enhance omni-channel market tracking to support senior commercial leaders with clear, relevant insight. Utilise key data sources-including Kantar, Circana and dunnhumby (Retail); Lumina Intelligence and Circana CREST (Foodservice); alongside PowerBI, SAP BI and other tools-to deliver impactful reporting and recommendations. Track Performance Against Commercial Plans
Apply market and customer insight to monitor performance versus agreed commercial KPIs. Build and maintain performance dashboards that translate data into clear, concise and actionable updates for senior stakeholders. Apply Advanced Data & Analytical Capability
Demonstrate strong analytical expertise across retail and foodservice data sources, market research, loyalty data, shopper panels and operator insights. Translate complex data into practical, value-driven recommendations that support commercial action. Bring curiosity and pace to the role by exploring and adopting emerging technologies-such as AI-enabled tools-to improve efficiency, accuracy and insight quality. What you'll need to be successful.
3-5 years' experience
in Category Management, Commercial Support, Insight or Data Analytics within FMCG/CPG, retail or foodservice environments. Hands-on experience with syndicated and customer data , including tools such as Kantar, Circana, dunnhumby (retail) and Lumina Intelligence or Circana CREST (foodservice). A
strong analytical mindset , with a proven ability to turn complex data into clear, actionable recommendations that drive commercial decisions. Compelling communication and presentation skills , with experience creating and delivering high-quality, customer-facing selling stories. Highly organised and detail-focused , comfortable managing multiple initiatives simultaneously in a fast-paced, matrixed organisation. A
collaborative and influential approach , with the confidence to engage and align a wide range of internal and external stakeholders. Benefits.
Although we do encourage you to taste the goods, you'll be pleased to know we don't pay you in chips. Alongside your salary, you'll enjoy a range of benefits including:
Private healthcare (single) Car Allowance Annual bonus scheme based on both company and individual performance with the ability to salary sacrifice into your pension An excellent salary sacrifice pension scheme where we'll contribute double what you do, up to a maximum of 12% of your salary 25 days' annual leave from day one plus
Category Manager, Customer Communication in London employer: McCain Foods (GB) Ltd
McCain is an exceptional employer that fosters a vibrant and inclusive work culture in Wombourne, where employees are encouraged to be ambitious and curious. With a strong focus on employee growth and development, McCain offers comprehensive training programs and career advancement opportunities, making it an ideal place for those looking to make a meaningful impact while enjoying a collaborative environment.
