VP of Product

Overview

McBride Sport is proud to be partnering with a global sports organisation who are international in scope, data‑driven in execution, and relentlessly focused on the fan experience.

We are seeking a VP of Product to lead the next evolution of the organisation’s Direct‑to‑Consumer (DTC) ecosystem, spanning digital content experiences, live and on‑demand streaming, and CRM‑led fan engagement.

This is a rare opportunity for a senior product leader who can operate as both strategic architect and hands‑on builder, defining long‑term vision while driving excellence in delivery.

Responsibilities

• Set the vision and roadmap for digital fan engagement across content, streaming, and CRM platforms.
• Define and implement a clear product development framework that unites discovery, prioritisation, delivery, and iteration.
• Partner with senior leadership across marketing, technology, and broadcast to ensure alignment between fan experience and commercial outcomes.
• Build and mentor a high‑performing product organisation that balances creative ambition with operational rigour.
• Champion a culture of clarity, data‑driven decision‑making, and executional excellence.

Qualifications

• 12–15+ years of product management experience within sports, media, or entertainment.
• Successfully led teams across multiple product domains (content, streaming, CRM, data).
• Deep craft knowledge of product management — from vision setting to launch to optimisation.
• Strong executive presence, structured thinking, and a collaborative leadership style.
• Passionate about the intersection of storytelling, technology, and fan engagement.

This is a defining role in the digital transformation of a global sports property. You’ll shape how millions of fans engage with the sport — before, during, and between live events — by uniting live content, interactivity, and data‑driven personalisation into a cohesive experience. If you’re driven to build the next generation of global fan platforms, this is your opportunity to lead that change.

Location: London, England, United Kingdom