At a Glance
- Tasks: Lead the evolution of digital fan engagement through innovative product strategies.
- Company: Join a global sports organisation focused on fan experience and digital transformation.
- Benefits: Competitive salary, leadership opportunities, and a chance to shape the future of sports engagement.
- Other info: Be part of a dynamic team driving the digital transformation of a global sports property.
- Why this job: Make a real impact on how millions of fans connect with their favourite sports.
- Qualifications: 12-15+ years in product management within sports, media, or entertainment.
The predicted salary is between 72000 - 108000 £ per year.
Vice President of Product —Sports industry
London, United Kingdom
Direct-to-Consumer | Digital Transformation | Fan Engagement
McBride Sport is proud to be partnering with a global sports organisation who are international in scope, data-driven in execution, and relentlessly focused on the fan experience. We are seeking a Vice President of Product to lead the next evolution of the organisation’s Direct-to-Consumer (DTC) ecosystem, spanning digital content experiences, live and on-demand streaming, and CRM-led fan engagement. This is a rare opportunity for a senior product leader who can operate as both strategic architect and hands-on builder, defining long-term vision while driving excellence in delivery. As VP of Product, you will:
- Set the vision and roadmap for digital fan engagement across content, streaming, and CRM platforms.
- Define and implement a clear product development framework that unites discovery, prioritisation, delivery, and iteration.
- Partner with senior leadership across marketing, technology, and broadcast to ensure alignment between fan experience and commercial outcomes.
- Build and mentor a high-performing product organisation that balances creative ambition with operational rigour.
- Champion a culture of clarity, data-driven decision-making, and executional excellence.
We’re looking for a product leader who:
- Brings 12–15+ years of product management experience within sports, media, or entertainment.
- Has successfully led teams across multiple product domains (content, streaming, CRM, data).
- Possesses deep craft knowledge of product management — from vision setting to launch to optimisation.
- Demonstrates strong executive presence, structured thinking, and a collaborative leadership style.
- Is passionate about the intersection of storytelling, technology, and fan engagement.
This is a defining role in the digital transformation of a global sports property. You’ll shape how millions of fans engage with the sport — before, during, and between live events — by uniting live content, interactivity, and data-driven personalisation into a cohesive experience. If you’re driven to build the next generation of global fan platforms, this is your opportunity to lead that change.
Vice President of Product in York employer: McBride Sport
At McBride Sport, we pride ourselves on being an exceptional employer that champions innovation and creativity in the sports industry. Our London-based team thrives in a dynamic work culture that prioritises collaboration, data-driven decision-making, and professional growth, offering unique opportunities to shape the future of fan engagement. Join us to lead transformative projects that impact millions of fans globally while enjoying a supportive environment that fosters both personal and career development.
StudySmarter Expert Advice🤫
We think this is how you could land Vice President of Product in York
✨Tip Number 1
Network like a pro! Reach out to industry contacts on LinkedIn or at events. A personal connection can often get your foot in the door faster than a CV.
✨Tip Number 2
Showcase your expertise! Prepare a portfolio or case studies that highlight your past successes in product management, especially in sports or media. This will help you stand out during interviews.
✨Tip Number 3
Be ready to discuss your vision! When you land an interview, come prepared with ideas on how you would enhance fan engagement and digital experiences. Show them you’re not just a fit, but the perfect fit!
✨Tip Number 4
Apply through our website! We love seeing candidates who take the initiative. It shows you're genuinely interested in joining our team and making an impact in the sports industry.
We think you need these skills to ace Vice President of Product in York
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Vice President of Product role. Highlight your experience in product management, especially in sports or media, and show how your skills align with our focus on fan engagement and digital transformation.
Showcase Your Leadership Style:We want to see your collaborative leadership style shine through in your application. Share examples of how you've built and mentored high-performing teams, and how you’ve driven excellence in delivery while maintaining a clear vision.
Be Data-Driven:Since we’re all about data-driven decision-making, include specific metrics or outcomes from your previous roles. This will demonstrate your ability to make informed decisions that lead to successful product outcomes.
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity to shape the future of fan engagement in sports.
How to prepare for a job interview at McBride Sport
✨Know Your Product Inside Out
Before the interview, dive deep into the company's current products and services. Understand their digital fan engagement strategies, streaming options, and CRM initiatives. This will not only show your genuine interest but also allow you to discuss how your vision aligns with theirs.
✨Prepare for Strategic Questions
Expect questions that assess your strategic thinking and product management skills. Be ready to discuss how you've set product visions in the past, prioritised features, and driven successful launches. Use specific examples from your experience in sports or media to illustrate your points.
✨Showcase Your Leadership Style
As a VP of Product, your leadership style is crucial. Prepare to talk about how you've built and mentored high-performing teams. Share stories that highlight your collaborative approach and how you've fostered a culture of clarity and data-driven decision-making in previous roles.
✨Engage with Their Vision
Demonstrate your passion for fan engagement and digital transformation. Discuss how you envision enhancing the fan experience through innovative storytelling and technology. This will resonate well with the interviewers and show that you're aligned with their mission.
