At a Glance
- Tasks: Lead marketing strategy and drive growth across ticketing, hospitality, and events.
- Company: Join Arena Racing Company, a top UK racecourse and greyhound venue operator.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Collaborate with diverse teams and manage key partnerships for innovative marketing.
- Why this job: Shape the future of sports and entertainment marketing in a leading organisation.
- Qualifications: Experience in multi-site leisure, sport, or high-volume ticketed environments required.
The predicted salary is between 36000 - 60000 £ per year.
McBride Sport is proud to be supporting the search for a Marketing Director on behalf of Arena Racing Company (ARC), one of the UK’s leading racecourse and greyhound venue operators, with a national portfolio of 20 venues. This is a senior strategic appointment with full responsibility for group-wide marketing leadership, commercial performance, and brand growth.
The Marketing Director will:
- Lead the development and execution of ARC’s overarching group marketing strategy
- Drive measurable growth across ticketing, hospitality, sponsorship, retail and non-raceday events
- Oversee national campaign planning across major revenue-generating fixtures
- Champion data-led decision making and best-in-class ticketing functionality
- Own and control the full group marketing budget, forecasting and ROI measurement
- Lead and develop a high-performing central marketing team
- Align marketing activity with Sales, PR, Sponsorship, HR, Racing and Executive stakeholders
You will also manage key external partnerships across agencies and industry bodies, ensuring innovation and competitive advantage across ARC’s diverse venue portfolio. Reporting at senior management level, this role requires a commercially sophisticated leader capable of building scalable marketing structures, systems, and capabilities, creating a culture of accountability, creativity and performance and translating strategy into measurable commercial outcomes.
Driving collaboration across a complex, multi-site organisation, the ideal background will be someone from either multi-site leisure, sport, hospitality or live events, high-volume ticketed environments, or data-led customer acquisition and retention strategies. This is a rare opportunity to shape the commercial and brand trajectory of one of the UK’s most significant sports and entertainment venue groups.
Marketing Director employer: McBride Sport
Arena Racing Company (ARC) offers an exceptional work environment for the Marketing Director role, characterised by a dynamic and collaborative culture that values creativity and accountability. With a national portfolio of 20 venues, employees benefit from unique opportunities for professional growth and development, alongside competitive remuneration and a focus on data-driven decision making. Joining ARC means being part of a leading operator in the sports and entertainment sector, where your contributions will directly influence the brand's success and commercial performance.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Director
✨Tip Number 1
Network like a pro! Reach out to industry contacts, attend events, and engage on social media. We all know that sometimes it’s not just what you know, but who you know that can land you that dream role.
✨Tip Number 2
Prepare for interviews by researching the company inside out. Understand their marketing strategies and be ready to discuss how you can drive growth at ARC. We want you to show them you’re the perfect fit!
✨Tip Number 3
Don’t shy away from showcasing your achievements. Bring data to the table that highlights your past successes in driving measurable growth. We love seeing numbers that back up your claims!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, we’re always looking for passionate candidates who are ready to make an impact in the marketing world.
We think you need these skills to ace Marketing Director
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Marketing Director role. Highlight your experience in leading marketing strategies, managing budgets, and driving growth in similar environments. We want to see how your background aligns with ARC's needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this role. Share specific examples of your achievements in marketing leadership and how you can contribute to ARC’s brand growth.
Showcase Data-Driven Success:Since data-led decision making is key for this role, be sure to include any relevant metrics or KPIs from your previous roles. We love seeing how you've used data to drive marketing success and improve ROI!
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. We can’t wait to see what you bring to the table!
How to prepare for a job interview at McBride Sport
✨Know Your Numbers
As a Marketing Director, you'll need to demonstrate your understanding of commercial performance. Brush up on key metrics related to ticket sales, ROI, and customer acquisition strategies. Be ready to discuss how you've driven measurable growth in previous roles.
✨Showcase Your Strategic Mindset
This role requires a strategic thinker. Prepare examples of how you've developed and executed marketing strategies in the past. Highlight your experience with multi-site operations and how you’ve aligned marketing activities with various stakeholders.
✨Emphasise Data-Driven Decisions
Data-led decision making is crucial for this position. Be prepared to discuss specific instances where you've used data to inform your marketing strategies. Bring insights on how you’ve championed best-in-class ticketing functionality or improved customer retention through analytics.
✨Demonstrate Leadership Skills
You'll be leading a high-performing team, so it's important to showcase your leadership style. Share examples of how you've built scalable marketing structures and fostered a culture of accountability and creativity within your teams.
