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- Tasks: Lead the evolution of digital fan engagement through innovative content and streaming solutions.
- Company: Global sports organisation focused on enhancing fan experiences.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Why this job: Shape the future of fan engagement and make a real impact in sports.
- Qualifications: 12-15+ years in product management with experience in sports or media.
- Other info: Join a passionate team dedicated to transforming fan interactions.
The predicted salary is between 36000 - 60000 £ per year.
McBride Sport is proud to be partnering with a global sports organisation who are international in scope and relentlessly focused on the fan experience. We are seeking a Head of Product to lead the next evolution of the organisation’s Direct-to-Consumer (DTC) ecosystem, spanning digital content experiences, live and on-demand streaming, and CRM-led fan engagement. This is a rare opportunity for a senior product leader who can operate as both strategic architect and hands-on builder, defining long-term vision while driving excellence in delivery.
As Head of Product, you will:
- Set the vision and roadmap for digital fan engagement across content, streaming, and CRM platforms.
- Define and implement a clear product development framework that unites discovery, prioritisation, delivery, and iteration.
- Partner with senior leadership across marketing, technology, and broadcast to ensure alignment between fan experience and commercial outcomes.
- Build and mentor a high-performing product organisation that balances creative ambition with operational rigour.
- Champion a culture of clarity, data-driven decision-making, and executional excellence.
We’re looking for a product leader who:
- Brings 12–15+ years of product management experience within sports, media, or entertainment.
- Has successfully led teams across multiple product domains (content, streaming, CRM, data).
- Possesses deep craft knowledge of product management — from vision setting to launch to optimisation.
- Demonstrates strong executive presence, structured thinking, and a collaborative leadership style.
- Is passionate about the intersection of storytelling, technology, and fan engagement.
This is a defining role in the digital transformation of a global sports property. You’ll shape how millions of fans engage with the sport — before, during, and between live events — by uniting live content, interactivity, and data-driven personalisation into a cohesive experience. If you’re driven to build the next generation of global fan platforms, this is your opportunity to lead that change.
Head of Product employer: McBride Sport
Contact Detail:
McBride Sport Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Product
✨Tip Number 1
Network like a pro! Reach out to people in the sports and media industry, especially those who work at McBride Sport or similar organisations. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Show off your passion for fan engagement! When you get the chance to speak with hiring managers, share your ideas on how to enhance the fan experience. This will demonstrate your commitment and creativity.
✨Tip Number 3
Prepare for interviews by diving deep into McBride Sport's current products and strategies. Knowing their ecosystem inside out will help you tailor your insights and show you're the right fit for leading their product vision.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining the team and ready to take on the challenge.
We think you need these skills to ace Head of Product
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience in product management, especially in sports or media. We want to see how your skills align with the role of Head of Product, so don’t hold back on showcasing relevant achievements!
Showcase Your Vision: In your application, share your thoughts on what the future of digital fan engagement looks like. We’re looking for someone who can set a clear vision, so let us know how you would approach this challenge and what innovative ideas you have!
Highlight Leadership Experience: Since this role involves building and mentoring a high-performing team, make sure to emphasise your leadership experience. Share examples of how you've successfully led teams across different product domains and fostered a collaborative environment.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss any important updates about the process. Plus, it shows you’re keen to join our team!
How to prepare for a job interview at McBride Sport
✨Know Your Product Inside Out
Before the interview, dive deep into McBride Sport's current digital offerings and their fan engagement strategies. Familiarise yourself with their content, streaming services, and CRM initiatives. This will not only show your genuine interest but also allow you to discuss how your vision aligns with their goals.
✨Showcase Your Leadership Style
Prepare examples that highlight your collaborative leadership approach. Discuss how you've built and mentored high-performing teams in the past, especially in product management. Be ready to explain how you balance creative ambition with operational rigour, as this is crucial for the Head of Product role.
✨Emphasise Data-Driven Decision Making
Since the role champions a culture of clarity and data-driven decisions, come equipped with examples of how you've used data to inform product strategy and optimise user experiences. This will demonstrate your ability to lead with insight and make informed choices that enhance fan engagement.
✨Articulate Your Vision for Fan Engagement
Think about how you would define the long-term vision for digital fan engagement at McBride Sport. Be prepared to discuss innovative ideas that unite live content, interactivity, and personalisation. This will showcase your strategic thinking and passion for enhancing the fan experience.
