At a Glance
- Tasks: Lead the transformation of CRM and loyalty strategies to enhance customer engagement.
- Company: Join McArthurGlen, Europe's top designer outlet manager with a vibrant culture.
- Benefits: Competitive salary, performance bonuses, wellbeing allowance, and flexible working options.
- Other info: Enjoy international exposure and a supportive, values-based workplace.
- Why this job: Shape customer experiences and drive business growth in a dynamic environment.
- Qualifications: Senior experience in CRM, loyalty, and customer engagement roles required.
The predicted salary is between 60000 - 80000 £ per year.
Company Description
McArthurGlen Group, Europe’s leading owner, developer and manager of designer outlets, was founded in 1993 and currently manages 20+ designer outlets in 8 countries.
Job Description
What you'll do
- In this role, you’ll help shape the next chapter of how we connect with our customers. You’ll lead the transformation of our CRM and loyalty approach, bringing together data, technology, insight and creativity to create more personalised and engaging experiences across our centres.
- Bring our CRM and loyalty transformation roadmap to life, turning strategy into clear priorities, practical plans and measurable progress.
- Help evolve McArthurGlen Club into a more compelling loyalty proposition that creates value for our customers and supports business growth.
- Use customer data, insight and performance trends to improve how we engage, retain and reactivate customers.
- Partner closely with Digital, Technology, Data, regional teams and external partners to improve our platforms, journeys and personalisation capabilities.
- Create simple, scalable ways of working so teams across Group, regions and centres can deliver consistent and effective CRM and loyalty activity.
- Set clear standards for testing, measurement and optimisation, helping teams learn what works and continuously improve.
- Lead and develop the CRM and loyalty team, creating clarity, focus and momentum through a period of transformation.
Requirements
- Senior experience in CRM, loyalty, customer engagement or a related digital/customer role within a consumer-facing business.
- A strong track record of delivering CRM, loyalty or customer transformation programmes that have created measurable impact.
- Good understanding of CRM platforms, loyalty propositions, first-party data, segmentation, personalisation and customer lifecycle management.
- Confident working across product, data, technology and marketing teams, with the ability to turn complex topics into clear priorities and actions.
- Strong commercial judgement and analytical mindset, with the ability to connect customer engagement activity to business performance.
- Experience leading teams or cross-functional stakeholders through change in a matrix or multi-market environment.
- Fluent in English; additional European languages would be an advantage.
- Comfortable travelling to our centres across Europe when needed.
Additional Information
- Competitive Salary & Bonus: Enjoy a competitive salary with a performance bonus of up to 30%.
- Wellbeing Allowance: Claim towards yoga, gym equipment, or any activity that promotes your wellbeing.
- Volunteering Days: Benefit from 2 paid volunteering days per year.
- Exclusive Discounts: Access special discounts at our Designer Outlets.
- Flexible Working: Hybrid working options where possible to accommodate your needs.
- International Exposure: Work with colleagues across eight countries within a global organization.
- Learning & Development: Access LinkedIn Learning from day one with over 16,000 courses available. Grow through internal moves, cross-country projects, international secondments, and a calendar of core development opportunities.
- Values-Based Culture: Thrive in an inclusive and collaborative environment where we value excellence, innovation, and making a difference.
- Positive Work Environment: Over 89% of our colleagues would recommend us as a great place to work, according to our latest internal engagement survey.
At McArthurGlen, we value diversity and believe that everyone is extraordinary in their own way. We are an inclusive employer and support flexible working wherever possible. Even if you are not sure you fit all the requirements for a particular role, we’d still love to hear from you. There may be another opportunity within McArthurGlen that is more suitable for you now or in the future. McArthurGlen is committed to the equity of all qualified individuals. In keeping with our dedication, we will take the steps to assure that anyone with disabilities is provided reasonable accommodations.
Group CRM & Loyalty Transformation Lead employer: McArthurGlen UK Ltd
At McArthurGlen Group, we pride ourselves on being a leading employer that fosters a values-based culture of excellence and innovation. Our commitment to employee wellbeing is evident through our competitive salary packages, flexible working options, and extensive learning and development opportunities, including access to over 16,000 courses on LinkedIn Learning. With a positive work environment where over 89% of our colleagues recommend us as a great place to work, you will thrive in a collaborative setting while making a meaningful impact across our designer outlets in Europe.
StudySmarter Expert Advice🤫
We think this is how you could land Group CRM & Loyalty Transformation Lead
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for McArthurGlen UK Ltd and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like McArthurGlen UK Ltd are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with McArthurGlen UK Ltd on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at McArthurGlen UK Ltd. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Group CRM & Loyalty Transformation Lead
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit McArthurGlen UK Ltd. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of McArthurGlen UK Ltd:Show us that you’ve done your homework! In your application, briefly mention what you admire about McArthurGlen UK Ltd’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at McArthurGlen UK Ltd
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at McArthurGlen UK Ltd will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At McArthurGlen UK Ltd, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
