At a Glance
- Tasks: Create and launch innovative marketing strategies in the healthcare sector.
- Company: Join a fast-growing healthcare company making a real difference.
- Benefits: Competitive salary, bonus, hybrid working, and career development opportunities.
- Other info: Dynamic team environment with flexible remote work options.
- Why this job: Be the voice of the customer and drive impactful brand campaigns.
- Qualifications: Experience in B2B marketing and a passion for healthcare.
The predicted salary is between 45000 - 50000 £ per year.
We are recruiting on behalf of a client for a Brand Manager. Location - London. Salary - 45k to 50k dependent on experience. Bonus 10% of Salary. Hours 40 Hours Monday to Friday (Hybrid working after a couple of months). Sector Healthcare - Our client is one of the fastest growing companies in the Healthcare Sector and we are looking for someone who thrives in such an environment and will develop effective marketing strategies and tactics to accelerate this growth. Our client is a leading supplier of Medical Devices and Woundcare products to the NHS.
Brand Manager – Role & Responsibilities
- The Brand Manager will be a B2B marketer in the healthcare space with NHS experience and have a wide range of skills encompassing technical product understanding, digital marketing, business acumen and strategic thinking.
- They will be the voice of the customer within the organisation, and understand and research customer needs, behaviour and experiences.
- The Brand Manager role reports to the Head of Marketing and will have a dotted-line responsibility for the Junior Brand Manager.
- Importantly, we are looking for an individual who is dynamic, creative, extroverted, hard-working, fun-loving and will fit well within the organisation.
- The Brand Manager role has flexible remote working.
How does a Working Day look:
- Gain/obtain customer and product usage insights, identify new opportunities, build customer personas through research, surveys and interviews.
- Analyse sales and market data to understand impact of campaigns on brand sales and help identify untapped opportunities for new product launches.
- Build brand messaging with unique selling propositions to differentiate from competitors and incorporate into campaigns.
- Develop & launch brand campaigns, in line with strategy & drive the brand vision.
- Create content like videos, copy for website, blogs, socials, clinical case studies, product and clinical articles, to drive corporate branding.
- Enhance brand awareness on digital, social and events platforms.
- Field visits to meet customers & build a strong KOL network (Key Opinion Leader).
- Ongoing communication and presentations on campaigns and tactics to both internal and external stakeholders.
- Run user evaluations on existing products to generate customer testimonials and user testing for new products under consideration.
- Develop market intel & research competitors to be proactive & market-responsive.
- Manage a junior brand manager and collaborate with the graphics team.
- Ensure packaging designs/artworks are updated and aligned with brand style.
Attributes/Traits:
- Passionate about marketing and healthcare.
- An extrovert, who is dynamic and energetic and has fun working with people.
- A planner who is logical and simultaneously creative with lateral thinking.
- A team influencer and strategic thinker.
Core Competencies:
- Marketing skills with strategic thinking: Formulate brand marketing strategy, develop and drive the brand vision to create a niche in the market.
- Communication and presentation skills: Speak and write to a high standard, storytelling of products for various channels and present convincingly to both internal and external stakeholders.
- Digital and social skillset: Drive our digital strategy for business growth.
Brand Manager in Slough employer: McAllister Recruitment & Consultancy
Our client is an exceptional employer in the healthcare sector, offering a dynamic and supportive work environment in London. With a focus on employee growth, they provide opportunities for professional development and a hybrid working model that promotes work-life balance. The company values creativity and collaboration, making it an ideal place for passionate individuals to thrive while contributing to meaningful healthcare solutions.
Contact Details:
McAllister Recruitment & Consultancy Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Brand Manager in Slough
✨Tip Number 1
Network like a pro! Reach out to people in the healthcare sector, especially those who work with brands similar to the one you're applying for. Use LinkedIn to connect and engage with them; you never know who might give you a heads-up about an opportunity!
✨Tip Number 2
Prepare for interviews by researching the company and its products thoroughly. Understand their brand messaging and think about how you can contribute to their growth. This will help you stand out as someone who’s genuinely interested and ready to hit the ground running.
✨Tip Number 3
Showcase your creativity! Bring along examples of past campaigns or projects you've worked on that demonstrate your strategic thinking and marketing skills. Whether it's a presentation or a portfolio, make sure it reflects your unique style and approach.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who take the initiative to engage directly with us!
We think you need these skills to ace Brand Manager in Slough
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Brand Manager role. Highlight your experience in B2B marketing, especially in healthcare, and showcase any relevant skills that align with the job description. We want to see how you can bring value to our client!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about marketing and healthcare. Share specific examples of your past successes and how they relate to the responsibilities of the Brand Manager role. Let your personality come through!
Showcase Your Digital Skills:Since digital marketing is key for this role, make sure to highlight your experience with digital strategies and social media campaigns. We’re looking for someone who can drive brand awareness online, so don’t hold back on sharing your achievements in this area!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and keep track of all the amazing candidates like you. Don’t miss out on this exciting opportunity!
How to prepare for a job interview at McAllister Recruitment & Consultancy
✨Know Your Brand Inside Out
Before the interview, dive deep into the company's brand and its products. Understand their unique selling propositions and how they differentiate themselves in the healthcare sector. This will not only show your enthusiasm but also help you articulate how you can contribute to their brand vision.
✨Showcase Your B2B Marketing Experience
Be ready to discuss your previous B2B marketing experiences, especially in healthcare. Prepare specific examples of campaigns you've worked on, the strategies you implemented, and the results achieved. This will demonstrate your capability to thrive in a fast-paced environment and your understanding of NHS dynamics.
✨Prepare for Scenario-Based Questions
Expect questions that assess your strategic thinking and problem-solving skills. Think of scenarios where you had to analyse market data or develop customer personas. Practising these responses will help you convey your thought process clearly and effectively during the interview.
✨Emphasise Your Teamwork and Leadership Skills
Since the role involves managing a junior brand manager, highlight your leadership experience and ability to collaborate with teams. Share examples of how you've influenced others and driven projects forward, showcasing your extroverted and dynamic personality that fits well within a team.
