At a Glance
- Tasks: Lead PR strategies for tourism clients and build strong media relationships.
- Company: Join mc Group, Europe's top communication agency with a global presence.
- Benefits: Flexible work options, ongoing training, and a dynamic team environment.
- Other info: Flat hierarchies and opportunities for personal growth in a vibrant agency.
- Why this job: Make an impact in the tourism sector while working with international brands.
- Qualifications: 5+ years in MICE and travel, strong communication skills, and relevant degree.
The predicted salary is between 50000 - 60000 £ per year.
mc Group is the No.1 communication agency in Europe, the No.1 in GCC/MENA, No. 6 in Asia Pacific and No. 11 worldwide. As the only German-led global communication network, mc Group is present in more than 80 countries on all five continents. Moreover, mc Group is the world market leader in Nation Branding including tourism promotion and investment promotion. As a fully integrated agency, mc Group’s portfolio includes public relations, advertising and media planning, social media and digital, sport/youth/music marketing, event management and TV production. Our clients include major national and international brands, associations, governmental institutions and media companies.
To serve one of our Tourism Board clients in the MENA region, we are looking for an Account Director PR (Full-time or Freelance)– Tourism (UK) (f/m/d). You will serve as an external press service and shall be responsible for distributing press releases to B2B and B2C and communicating with media. Cultivate and maintain relationships with key media contacts, including travel journalists, editors, bloggers, influencers, and industry experts. You identify, develop and execute strategic plans to increase business development opportunities for one of our governmental clients within the tourism sector. You will establish and maintain relationships with key industry stakeholders such as tour operators, travel agencies, and destination management companies for our client. You will manage and maintain a database of partners and collaborators, including travel agencies, tour operators, airlines, MICE operators, and associations for our client. You will research and identify potential MICE clients and opportunities for hosting events and conferences for our clients. You identify, develop, and evaluate marketing and communication strategies for our client.
Your profile:
- You communicate convincingly, confidently and sympathetically.
- You have in-depth knowledge of the hospitality and tourism industry and the MICE sector.
- You have at least five years of professional experience in the development of partnerships in the MICE sector and in the travel industry.
- You have a Bachelor's and/or Master's degree with a focus on business administration, public relations or preferably, tourism.
- You are not afraid to take on responsibility and can manage customers and external providers.
- You have excellent verbal and written English skills.
We offer:
- International customers and colleagues.
- Flat hierarchies with plenty of room to organise your own workplace.
- Free further training through our mc Academy.
- Working in a 360 integrated communications agency.
If you are also motivated and willing to perform at an above-average level, we can offer you an exciting position in one of the leading communications and advertising agencies with national and international clients from the worlds of business, politics, media and sport. We look forward to receiving your detailed application, stating your salary expectations and earliest possible starting date.
Account Director PR (Full-time or Freelance) – Tourism (UK) (f/m/d) employer: mc Group
At mc Group, we pride ourselves on being a leading communication agency that fosters a dynamic and inclusive work culture. With opportunities for professional growth through our mc Academy and the chance to collaborate with international clients in the vibrant tourism sector, we offer a stimulating environment where creativity and strategic thinking thrive. Join us in shaping impactful narratives while enjoying the benefits of flat hierarchies and a supportive team atmosphere.
StudySmarter Expert Advice🤫
We think this is how you could land Account Director PR (Full-time or Freelance) – Tourism (UK) (f/m/d)
✨Get Involved in PR Events
Dive into local PR meetups and workshops. Events like these are perfect for getting your face out there, chatting with industry pros, and spotting potential job openings at companies like mc Group. Plus, it’s a fantastic way to learn about trends and make lasting connections.
✨Showcase Your PR Skills
Start building your personal brand as a PR ace. Use platforms like Twitter and LinkedIn to share your thoughts on current events or PR campaigns you admire. Tagging companies you want to work for, like mc Group, can catch their eye—especially if your insights resonate!
✨Leverage Your Network
Reach out to friends, family, or connections in the PR field. Even a casual chat can lead to opportunities. If you've got mutual contacts, ask for introductions when applying. Personal recommendations can give your application a nice little boost!
✨Tailor Your Approach
When applying for a full-time PR role, make sure to research mc Group inside and out. Understanding their campaigns, values, and style allows us to directly align our application and impress during interviews. Don't hesitate to apply through our website—going direct can make a real difference!
We think you need these skills to ace Account Director PR (Full-time or Freelance) – Tourism (UK) (f/m/d)
Some tips for your application 🫡
Get Your Story Straight:In public relations, storytelling is everything! Make sure your CV highlights your experience in crafting compelling narratives and managing media relations. Share specific examples of campaigns you've worked on, and don’t forget to include any press coverage you've generated—it's impressive proof of your skills!
Show Off Your Communication Skills:Since PR is all about communication, we want to see your best writing samples. Include pieces like press releases, blog posts, or social media content that you've created. This gives us a taste of your voice and your ability to convey messages clearly and effectively, which is crucial for a role in this field.
Tailor Your Cover Letter:Your cover letter should be more than just a recap of your CV; it’s your chance to shine! Emphasise why PR excites you and how your background fits with the mission of mc Group. Show us that you’ve done your homework and speak to why you’re passionate about the work we do.
Connect the Dots:When you’re writing your application, think about how your past experiences link to the responsibilities of the role. Mention any internships, volunteer work, or projects that involved public speaking, event planning, or strategic communication. This will help us see how you can seamlessly bring your skills into a full-time position at mc Group.
How to prepare for a job interview at mc Group
✨Master the Art of Storytelling
In public relations, storytelling is key. We should prepare compelling narratives about past campaigns or projects we’ve worked on. Think about how we can illustrate our impact and creativity in those stories—be ready to discuss specific examples that showcase our skills in managing media relationships and crafting messages.
✨Know Your PR Tools Inside Out
Familiarity with PR tools like Cision or Meltwater is crucial. We need to be able to discuss how we’ve used these tools in past roles or projects. If we've worked on media lists, press releases, or analytics reports, let’s have those experiences ready to share along with metrics we’ve achieved to back up our claims.
✨Stay Current with Industry Trends
We’ve got to stay sharp on the latest trends and events impacting the public relations field. Having a few insights ready about recent campaigns or shifts in media landscapes can show that we’re engaged and knowledgeable. This will also help us make connections between our experiences and the current state of the industry.
✨Showcase Our Versatility
As full-time PR professionals, we need to demonstrate our adaptability. Be ready to talk about how we've handled challenging situations, managed crises, or adapted strategies on the fly. Employers will appreciate our ability to pivot and find solutions under pressure, so let’s have those scenarios at our fingertips to discuss.
