At a Glance
- Tasks: Lead product marketing and demand generation while crafting compelling strategies and campaigns.
- Company: Join a dynamic company focused on innovative software solutions and market leadership.
- Benefits: Enjoy flexible working options, professional development opportunities, and a vibrant team culture.
- Why this job: Make an impact by shaping marketing strategies and driving growth in a fast-paced environment.
- Qualifications: Bachelor's degree and significant experience in marketing, especially in software industries required.
- Other info: Opportunity to work with cross-functional teams and engage directly with customers.
The predicted salary is between 43200 - 72000 £ per year.
The Head of Product Marketing plays a dual role as both a leader and a hands-on contributor, overseeing demand generation and product marketing efforts. This position is responsible for shaping the company’s market differentiation, positioning, and sales strategies across specific industries and regions. To succeed, you must develop a strong grasp of customer needs, industry trends, competitive landscapes, and the company’s product offerings.
In collaboration with internal teams and direct customer interactions, you will design and execute a product marketing strategy that delivers compelling, customer-focused content highlighting the company’s solutions and advantages. Additionally, you will lead demand generation initiatives, managing trade shows, digital campaigns, and various inbound and outbound marketing efforts to drive engagement and growth.
Requirements
- Bachelor's degree in marketing, business administration, engineering, or a related field.
- Significant experience in related marketing roles, with demonstrated success and leadership in driving demand generation and revenue growth in software industries.
- Strong strategic thinking and ability to translate business goals into effective marketing strategies and plans.
- Excellent leadership and team management skills, with a track record of building and developing high-performing teams.
- Proven experience in planning and executing successful marketing campaigns, events, and programs.
- Strong communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and stakeholders at all levels of the organization.
- Experience in managing budgets and allocating resources effectively.
- Familiarity with marketing automation platforms, CRM systems, and analytics tools.
- Ability to work in a fast-paced, dynamic environment and adapt to changing priorities.
- Exceptional written and verbal communication skills, with a keen sense of how to tell stories that resonate with each buyer persona.
- Comfortable working with complex technical products.
Roles and Responsibilities
- Strategy Leadership
- Develop and implement marketing strategies aligned with business goals, targeting key markets and customer segments.
- Oversee demand generation activities, including inbound, outbound, and account-based marketing efforts.
- Manage marketing automation, social media presence, brand positioning, and budget forecasting.
- Build strategic partnerships and act as the organization's representative to media, stakeholders, and clients.
- Campaign Planning and Execution
- Plan and execute integrated marketing campaigns across various channels to drive demand, lead generation, and pipeline acceleration.
- Define campaign goals, messaging, buyer personas, and success metrics while developing programs to capture new leads.
- Sales Enablement
- Collaborate with sales, product, and customer service teams to align marketing efforts with revenue growth and demand generation.
- Develop sales enablement materials, including presentations, case studies, social media content, and competitive analysis.
- Coordinate product demos and content mapping to the buyer’s journey to drive lead generation and sales conversions.
- Build and maintain relationships with partners, influencers, and stakeholders while providing marketing training and support.
- Market Analysis and Insights
- Conduct market research and analyze industry trends, competition, and customer insights to shape marketing strategies.
- Monitor, analyze, and report on marketing campaign effectiveness using KPIs and other performance metrics.
- Plan and coordinate marketing event logistics, including locations, materials, staff, and partnerships.
- Engage with potential customers, explain product or service value, and collect contact information for follow-ups.
- Stay updated on industry trends, refine marketing techniques, and present insights to senior leadership.
- Event Management
- Organize and execute marketing events that align with the overall strategy to enhance brand experience and engagement.
- Track event success using key metrics and attend industry events to build relationships and promote the company.
Head of Product Marketing (London) employer: MBR Partners
Contact Detail:
MBR Partners Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Product Marketing (London)
✨Tip Number 1
Familiarise yourself with the latest trends in product marketing, especially within the software industry. Understanding current market dynamics will help you articulate how your experience aligns with our needs and demonstrate your strategic thinking.
✨Tip Number 2
Network with professionals in the field by attending industry events or webinars. Building connections can provide insights into what we value at StudySmarter and may even lead to referrals that strengthen your application.
✨Tip Number 3
Prepare to discuss specific examples of successful marketing campaigns you've led. Highlighting your hands-on experience and results will showcase your ability to drive demand generation and align with our goals.
✨Tip Number 4
Demonstrate your leadership skills by sharing experiences where you've built and developed high-performing teams. We value collaboration and effective team management, so showing your capability in this area will be crucial.
We think you need these skills to ace Head of Product Marketing (London)
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Head of Product Marketing position. Tailor your application to highlight your relevant experience in demand generation and product marketing.
Craft a Compelling CV: Your CV should clearly showcase your significant experience in marketing roles, particularly in software industries. Emphasise your leadership skills, successful campaigns, and any metrics that demonstrate your impact on revenue growth.
Write a Strong Cover Letter: In your cover letter, express your passion for product marketing and how your strategic thinking aligns with the company's goals. Use specific examples from your past experiences to illustrate your ability to develop and execute effective marketing strategies.
Highlight Communication Skills: Given the importance of communication in this role, ensure your application reflects your exceptional written and verbal skills. Mention any experience you have in collaborating with cross-functional teams and engaging with stakeholders at various levels.
How to prepare for a job interview at MBR Partners
✨Understand the Market Landscape
Before your interview, make sure to research the company's position in the market. Familiarise yourself with their competitors, industry trends, and customer needs. This knowledge will help you demonstrate your strategic thinking and ability to shape effective marketing strategies.
✨Showcase Your Leadership Skills
As a Head of Product Marketing, you'll need to lead teams effectively. Prepare examples from your past experiences where you've successfully built and developed high-performing teams. Highlight your leadership style and how it aligns with fostering collaboration across departments.
✨Prepare for Campaign Discussions
Be ready to discuss specific marketing campaigns you've planned and executed. Focus on the goals, messaging, and metrics used to measure success. This will showcase your hands-on experience and ability to drive demand generation through effective marketing efforts.
✨Communicate Clearly and Effectively
Strong communication skills are essential for this role. Practice articulating your thoughts clearly and concisely. Be prepared to explain complex technical products in a way that resonates with different buyer personas, demonstrating your ability to connect with various stakeholders.