Head of Product Marketing (City of Edinburgh)

The Head of Product Marketing plays a dual role as both a leader and a hands-on contributor, overseeing demand generation and product marketing efforts. This position is responsible for shaping the company’s market differentiation, positioning, and sales strategies across specific industries and regions. To succeed, you must develop a strong grasp of customer needs, industry trends, competitive landscapes, and the company’s product offerings.

In collaboration with internal teams and direct customer interactions, you will design and execute a product marketing strategy that delivers compelling, customer-focused content highlighting the company’s solutions and advantages. Additionally, you will lead demand generation initiatives, managing trade shows, digital campaigns, and various inbound and outbound marketing efforts to drive engagement and growth.

Requirements

• Bachelor\’s degree in marketing, business administration, engineering, or a related field.
• Significant experience in related marketing roles, with demonstrated success and leadership in driving demand generation and revenue growth in software industries.
• Strong strategic thinking and ability to translate business goals into effective marketing strategies and plans.
• Excellent leadership and team management skills, with a track record of building and developing high-performing teams.
• Proven experience in planning and executing successful marketing campaigns, events, and programs.
• Strong communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and stakeholders at all levels of the organization.
• Experience in managing budgets and allocating resources effectively.
• Familiarity with marketing automation platforms, CRM systems, and analytics tools.
• Ability to work in a fast-paced, dynamic environment and adapt to changing priorities.
• Exceptional written and verbal communication skills, with a keen sense of how to tell stories that resonate with each buyer persona.
• Comfortable working with complex technical products.

Roles and Responsibilities:

Strategy Leadership

• Develop and implement marketing strategies aligned with business goals, targeting key markets and customer segments.
• Oversee demand generation activities, including inbound, outbound, and account-based marketing efforts.
• Manage marketing automation, social media presence, brand positioning, and budget forecasting.
• Build strategic partnerships and act as the organization\’s representative to media, stakeholders, and clients.

Campaign Planning and Execution

• Plan and execute integrated marketing campaigns across various channels to drive demand, lead generation, and pipeline acceleration.
• Define campaign goals, messaging, buyer personas, and success metrics while developing programs to capture new leads.

Sales Enablement

• Collaborate with sales, product, and customer service teams to align marketing efforts with revenue growth and demand generation.
• Develop sales enablement materials, including presentations, case studies, social media content, and competitive analysis.
• Coordinate product demos and content mapping to the buyer’s journey to drive lead generation and sales conversions.
• Build and maintain relationships with partners, influencers, and stakeholders while providing marketing training and support.

Market Analysis and Insights

• Conduct market research and analyze industry trends, competition, and customer insights to shape marketing strategies.
• Monitor, analyze, and report on marketing campaign effectiveness using KPIs and other performance metrics.
• Plan and coordinate marketing event logistics, including locations, materials, staff, and partnerships.
• Engage with potential customers, explain product or service value, and collect contact information for follow-ups.
• Stay updated on industry trends, refine marketing techniques, and present insights to senior leadership.

Event Management

• Organize and execute marketing events that align with the overall strategy to enhance brand experience and engagement.
• Track event success using key metrics and attend industry events to build relationships and promote the company.

Please ignore the salary stated as it is negotiable.

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