Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead product marketing and demand generation while crafting compelling strategies and campaigns.
- Company: Join a dynamic company in Edinburgh focused on innovative software solutions.
- Benefits: Enjoy flexible working options, professional development opportunities, and a vibrant team culture.
- Why this job: Make an impact by shaping marketing strategies and engaging with customers directly.
- Qualifications: Bachelor's degree and significant experience in marketing, especially in software industries.
- Other info: Be part of a fast-paced environment where creativity and adaptability are key.
The predicted salary is between 43200 - 72000 £ per year.
The Head of Product Marketing plays a dual role as both a leader and a hands-on contributor, overseeing demand generation and product marketing efforts. This position is responsible for shaping the company’s market differentiation, positioning, and sales strategies across specific industries and regions. To succeed, you must develop a strong grasp of customer needs, industry trends, competitive landscapes, and the company’s product offerings.
In collaboration with internal teams and direct customer interactions, you will design and execute a product marketing strategy that delivers compelling, customer-focused content highlighting the company’s solutions and advantages. Additionally, you will lead demand generation initiatives, managing trade shows, digital campaigns, and various inbound and outbound marketing efforts to drive engagement and growth.
Requirements
- Bachelor's degree in marketing, business administration, engineering, or a related field.
- Significant experience in related marketing roles, with demonstrated success and leadership in driving demand generation and revenue growth in software industries.
- Strong strategic thinking and ability to translate business goals into effective marketing strategies and plans.
- Excellent leadership and team management skills, with a track record of building and developing high-performing teams.
- Proven experience in planning and executing successful marketing campaigns, events, and programs.
- Strong communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and stakeholders at all levels of the organization.
- Experience in managing budgets and allocating resources effectively.
- Familiarity with marketing automation platforms, CRM systems, and analytics tools.
- Ability to work in a fast-paced, dynamic environment and adapt to changing priorities.
- Exceptional written and verbal communication skills, with a keen sense of how to tell stories that resonate with each buyer persona.
- Comfortable working with complex technical products.
Roles and Responsibilities
- Strategy Leadership
- Develop and implement marketing strategies aligned with business goals, targeting key markets and customer segments.
- Oversee demand generation activities, including inbound, outbound, and account-based marketing efforts.
- Manage marketing automation, social media presence, brand positioning, and budget forecasting.
- Build strategic partnerships and act as the organization's representative to media, stakeholders, and clients.
- Campaign Planning and Execution
- Plan and execute integrated marketing campaigns across various channels to drive demand, lead generation, and pipeline acceleration.
- Define campaign goals, messaging, buyer personas, and success metrics while developing programs to capture new leads.
- Sales Enablement
- Collaborate with sales, product, and customer service teams to align marketing efforts with revenue growth and demand generation.
- Develop sales enablement materials, including presentations, case studies, social media content, and competitive analysis.
- Coordinate product demos and content mapping to the buyer’s journey to drive lead generation and sales conversions.
- Build and maintain relationships with partners, influencers, and stakeholders while providing marketing training and support.
- Market Analysis and Insights
- Conduct market research and analyze industry trends, competition, and customer insights to shape marketing strategies.
- Monitor, analyze, and report on marketing campaign effectiveness using KPIs and other performance metrics.
- Plan and coordinate marketing event logistics, including locations, materials, staff, and partnerships.
- Engage with potential customers, explain product or service value, and collect contact information for follow-ups.
- Stay updated on industry trends, refine marketing techniques, and present insights to senior leadership.
- Event Management
- Organize and execute marketing events that align with the overall strategy to enhance brand experience and engagement.
- Track event success using key metrics and attend industry events to build relationships and promote the company.
Head of Product Marketing (City of Edinburgh) employer: MBR Partners
Contact Detail:
MBR Partners Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Product Marketing (City of Edinburgh)
✨Tip Number 1
Familiarise yourself with the latest trends in product marketing, especially within the software industry. This will not only help you understand the competitive landscape but also allow you to speak confidently about how you can contribute to our marketing strategies.
✨Tip Number 2
Network with professionals in the field by attending industry events or webinars. Building relationships with others in product marketing can provide valuable insights and potentially lead to referrals that could strengthen your application.
✨Tip Number 3
Prepare to discuss specific examples of successful marketing campaigns you've led in the past. Highlighting your hands-on experience and results will demonstrate your capability to drive demand generation and revenue growth effectively.
✨Tip Number 4
Showcase your leadership skills by discussing how you've built and developed high-performing teams. We value collaboration, so be ready to explain how you foster teamwork and align marketing efforts with sales and product teams.
We think you need these skills to ace Head of Product Marketing (City of Edinburgh)
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Head of Product Marketing position. Tailor your application to highlight your relevant experience in demand generation and product marketing.
Craft a Compelling CV: Your CV should clearly showcase your leadership experience, strategic thinking, and successful marketing campaigns. Use quantifiable achievements to demonstrate your impact in previous roles, especially in software industries.
Write a Tailored Cover Letter: In your cover letter, address how your skills align with the company's needs. Discuss your understanding of customer insights, market trends, and how you can contribute to their marketing strategies. Make it personal and engaging.
Showcase Communication Skills: Since strong communication is key for this role, ensure your application reflects your ability to convey ideas clearly. Use concise language and structure your documents well to demonstrate your written communication skills.
How to prepare for a job interview at MBR Partners
✨Understand the Market Landscape
Before your interview, research the company's position in the market. Familiarise yourself with their competitors, industry trends, and customer needs. This knowledge will help you demonstrate your strategic thinking and ability to shape effective marketing strategies.
✨Showcase Your Leadership Skills
Prepare examples of how you've successfully led teams and driven demand generation in previous roles. Highlight specific campaigns or initiatives where your leadership made a significant impact, as this role requires strong team management skills.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving abilities and strategic thinking. Be ready to discuss how you would approach developing a marketing strategy for a new product or entering a new market, showcasing your analytical skills and creativity.
✨Communicate Effectively
Since this role involves collaboration with various teams, practice articulating your ideas clearly and concisely. Use storytelling techniques to convey your experiences and how they relate to the company's goals, ensuring you resonate with the interviewers.
