At a Glance
- Tasks: Lead product marketing and demand generation while crafting compelling customer-focused content.
- Company: Join a dynamic software company focused on innovation and market differentiation.
- Benefits: Enjoy flexible working options, corporate perks, and opportunities for professional growth.
- Why this job: Be part of a vibrant team shaping marketing strategies that drive real impact.
- Qualifications: Bachelor's degree and significant experience in marketing, especially in software industries.
- Other info: Ideal for those who thrive in fast-paced environments and love storytelling.
The predicted salary is between 43200 - 72000 £ per year.
The Head of Product Marketing plays a dual role as both a leader and a hands-on contributor, overseeing demand generation and product marketing efforts. This position is responsible for shaping the company’s market differentiation, positioning, and sales strategies across specific industries and regions. To succeed, you must develop a strong grasp of customer needs, industry trends, competitive landscapes, and the company’s product offerings.
In collaboration with internal teams and direct customer interactions, you will design and execute a product marketing strategy that delivers compelling, customer-focused content highlighting the company’s solutions and advantages. Additionally, you will lead demand generation initiatives, managing trade shows, digital campaigns, and various inbound and outbound marketing efforts to drive engagement and growth.
Requirements
- Bachelor's degree in marketing, business administration, engineering, or a related field.
- Significant experience in related marketing roles, with demonstrated success and leadership in driving demand generation and revenue growth in software industries.
- Strong strategic thinking and ability to translate business goals into effective marketing strategies and plans.
- Excellent leadership and team management skills, with a track record of building and developing high-performing teams.
- Proven experience in planning and executing successful marketing campaigns, events, and programs.
- Strong communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and stakeholders at all levels of the organization.
- Experience in managing budgets and allocating resources effectively.
- Familiarity with marketing automation platforms, CRM systems, and analytics tools.
- Ability to work in a fast-paced, dynamic environment and adapt to changing priorities.
- Exceptional written and verbal communication skills, with a keen sense of how to tell stories that resonate with each buyer persona.
- Comfortable working with complex technical products.
Roles and Responsibilities
- Strategy Leadership
- Develop and implement marketing strategies aligned with business goals, targeting key markets and customer segments.
- Oversee demand generation activities, including inbound, outbound, and account-based marketing efforts.
- Manage marketing automation, social media presence, brand positioning, and budget forecasting.
- Build strategic partnerships and act as the organization's representative to media, stakeholders, and clients.
- Campaign Planning and Execution
- Plan and execute integrated marketing campaigns across various channels to drive demand, lead generation, and pipeline acceleration.
- Define campaign goals, messaging, buyer personas, and success metrics while developing programs to capture new leads.
- Sales Enablement
- Collaborate with sales, product, and customer service teams to align marketing efforts with revenue growth and demand generation.
- Develop sales enablement materials, including presentations, case studies, social media content, and competitive analysis.
- Coordinate product demos and content mapping to the buyer’s journey to drive lead generation and sales conversions.
- Build and maintain relationships with partners, influencers, and stakeholders while providing marketing training and support.
- Market Analysis and Insights
- Conduct market research and analyze industry trends, competition, and customer insights to shape marketing strategies.
- Monitor, analyze, and report on marketing campaign effectiveness using KPIs and other performance metrics.
- Plan and coordinate marketing event logistics, including locations, materials, staff, and partnerships.
- Engage with potential customers, explain product or service value, and collect contact information for follow-ups.
- Stay updated on industry trends, refine marketing techniques, and present insights to senior leadership.
- Event Management
- Organize and execute marketing events that align with the overall strategy to enhance brand experience and engagement.
- Track event success using key metrics and attend industry events to build relationships and promote the company.
Head of Product Marketing (Birmingham) employer: MBR Partners
Contact Detail:
MBR Partners Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Product Marketing (Birmingham)
✨Tip Number 1
Familiarise yourself with the latest trends in product marketing, especially within the software industry. This knowledge will not only help you understand the competitive landscape but also allow you to speak confidently about how you can contribute to our marketing strategies.
✨Tip Number 2
Network with professionals in the field by attending industry events or webinars. Building relationships with others in product marketing can provide valuable insights and potentially lead to referrals that could strengthen your application.
✨Tip Number 3
Prepare to discuss specific examples of successful marketing campaigns you've led in the past. Highlighting your hands-on experience and results will demonstrate your capability to drive demand generation and revenue growth effectively.
✨Tip Number 4
Showcase your leadership skills by discussing how you've built and developed high-performing teams. We value collaboration and effective team management, so be ready to share your approach to fostering a positive team environment.
We think you need these skills to ace Head of Product Marketing (Birmingham)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in product marketing, demand generation, and leadership roles. Use specific examples that demonstrate your success in driving revenue growth and managing teams.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of the company's market positioning and how your skills align with their needs. Mention your experience with integrated marketing campaigns and your ability to adapt strategies based on industry trends.
Showcase Your Communication Skills: Since strong communication is key for this role, ensure your application reflects your ability to convey complex ideas clearly. Use concise language and structure your application to highlight your storytelling abilities.
Highlight Relevant Tools and Technologies: Mention your familiarity with marketing automation platforms, CRM systems, and analytics tools in your application. This will demonstrate your readiness to manage the technical aspects of the role effectively.
How to prepare for a job interview at MBR Partners
✨Understand the Role Deeply
Before the interview, make sure you have a solid understanding of what the Head of Product Marketing entails. Familiarise yourself with the company's products, market positioning, and recent marketing campaigns. This will help you articulate how your experience aligns with their needs.
✨Showcase Your Leadership Skills
As this role requires strong leadership, be prepared to discuss your past experiences in managing teams and driving successful marketing initiatives. Use specific examples that highlight your ability to lead and inspire others, as well as your strategic thinking.
✨Prepare for Scenario-Based Questions
Expect questions that ask how you would handle specific marketing challenges or scenarios. Think about your approach to demand generation, campaign planning, and market analysis. Demonstrating your problem-solving skills will be crucial.
✨Highlight Your Communication Skills
Since the role involves collaboration with various teams and stakeholders, emphasise your communication abilities. Be ready to share examples of how you've effectively communicated complex ideas or led cross-functional projects in the past.