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- Tasks: Design and deliver data-driven campaigns while mentoring junior analysts.
- Company: Join a leading Financial Services client focused on customer-first strategies.
- Benefits: Enjoy flexible hybrid working, strong pension contributions, and private medical insurance.
- Why this job: Be part of a dynamic team that values insight-led marketing and personal development.
- Qualifications: Experience in CRM roles, strong SAS knowledge, and familiarity with CRM tools required.
- Other info: This is a 12-month fixed-term contract based in Edinburgh.
The predicted salary is between 32000 - 44000 £ per year.
MBN Solutions are supporting a Financial Services client in the search for a Senior Campaign Analyst to join their CRM team. As part of a strategic CRM team, you’ll design and deliver data-driven campaigns, applying segmentation and personalisation to optimise impact across channels like email, SMS, and direct mail. You’ll also support the development of more junior analysts and play a key role in embedding a customer-first, insight-led mindset across the wider marketing and communications team.
Roles & Responsibilities:
- Take ownership of campaign briefs, turning them into accurate, targeted audience selections.
- Apply segmentation logic, inclusion/exclusion rules, and personalisation strategies.
- Provide clear, actionable performance insights to improve future campaigns.
- Collaborate with teams across Data, Technology, Product and third-party CRM partners.
- Mentor and support a junior analyst within the team.
What we’re looking for:
- Experience in CRM or campaign management roles with a customer communications focus.
- Strong working knowledge of SAS for data selection or analysis.
- Familiarity with CRM tools (e.g., Optimove, Salesforce, Dynamics, or similar platforms).
- Ability to interpret and present data to both technical and non-technical audiences.
- Previous experience in B2C environments.
What’s in it for you?
- Flexible hybrid working model
- Strong pension contributions
- Private medical insurance and more lifestyle benefits!
Please apply directly or reach out for more information!
Senior Campaign Analyst employer: MBN Solutions
Contact Detail:
MBN Solutions Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Campaign Analyst
✨Tip Number 1
Familiarise yourself with the specific CRM tools mentioned in the job description, such as Optimove and Salesforce. Having hands-on experience or even completing online tutorials can give you a significant edge during interviews.
✨Tip Number 2
Prepare to discuss your previous campaign management experiences in detail. Be ready to share specific examples of how you've applied segmentation and personalisation strategies to improve campaign performance.
✨Tip Number 3
Brush up on your SAS skills, as this is a key requirement for the role. Consider working on sample projects or datasets to demonstrate your ability to perform data selection and analysis effectively.
✨Tip Number 4
Think about how you can showcase your mentoring abilities. Prepare examples of how you've supported junior team members in the past, as this will be an important aspect of the role.
We think you need these skills to ace Senior Campaign Analyst
Some tips for your application 🫡
Understand the Role: Read the job description thoroughly to grasp the responsibilities and requirements of the Senior Campaign Analyst position. Highlight key skills such as CRM experience, data analysis, and campaign management in your application.
Tailor Your CV: Customise your CV to reflect your relevant experience in CRM and campaign management. Emphasise your familiarity with tools like SAS and any CRM platforms you've worked with, ensuring you align your skills with what the company is looking for.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for data-driven campaigns and your ability to mentor junior analysts. Use specific examples from your past experiences to demonstrate how you can contribute to the team and enhance their customer-first approach.
Proofread and Edit: Before submitting your application, carefully proofread your documents for any spelling or grammatical errors. A polished application reflects your attention to detail, which is crucial for a role focused on data accuracy and campaign performance.
How to prepare for a job interview at MBN Solutions
✨Showcase Your CRM Experience
Make sure to highlight your previous experience in CRM or campaign management roles. Be prepared to discuss specific campaigns you've worked on, the strategies you implemented, and the results achieved.
✨Demonstrate Data Proficiency
Since the role requires strong knowledge of SAS for data selection or analysis, be ready to talk about your experience with this tool. You might even want to prepare a brief example of how you've used data to drive campaign success.
✨Prepare for Technical Questions
Expect questions that assess your familiarity with CRM tools like Optimove, Salesforce, or Dynamics. Brush up on these platforms and think of scenarios where you've effectively used them to enhance customer communications.
✨Emphasise Mentorship Skills
As you'll be mentoring a junior analyst, be prepared to discuss your approach to mentorship. Share examples of how you've supported others in their professional development and how you foster a collaborative team environment.
