Brands: World of Cruising & Cruise Trade News (occasional support to Aviation Business News) Reports to: Campaign Planning & Performance Manager
Job Brief
We are seeking a data-driven Marketing Executive to lead lifecycle marketing across our two flagship brands: World of Cruising, the UK's leading consumer title, and Cruise Trade News, the essential resource for the travel industry, with occasional support to Aviation Business News where needed.
This role sits at the centre of how we retain and grow our audiences: building and optimising email, SMS and (increasingly) RCS communications, mapping out customer journeys and triggered activations, and using segmentation to get the right message to the right subscriber at the right time. You'll need a genuine comfort with HTML and multi-channel marketing platforms, not just a familiarity with drag-and-drop builders.
Key Responsibilities
1. Email, SMS & Lifecycle Marketing
? Design, build and deploy high-converting weekly newsletters, bespoke solo email campaigns, and SMS (and, where relevant, RCS) messaging across World of Cruising and Cruise Trade News, with occasional support to Aviation Business News.
? Build and maintain multi-channel customer journeys and triggered activations, e.g. welcome series, abandoned browse/basket, renewal and win-back flows, using our marketing platform (Insider One).
? Develop and refine audience segmentation so messaging is targeted by subscriber behaviour, engagement and lifecycle stage.
? Hand-code and troubleshoot HTML email templates, ensuring cross-client rendering, accessibility and mobile responsiveness.
? Run A/B tests on subject lines, send times, channel mix and creative to improve open, click-through and conversion rates.
? Keep an eye on RCS as an emerging channel and help build the case for early activations as the opportunity develops.
2. Partner Activation Scheduling and Performance
? Maintain a clear view of all scheduled sends to avoid over-messaging subscribers, balancing partner activations against the wider always-on send calendar.
? Flag scheduling conflicts or send-frequency risks early and coordinate with the Customer Success & Campaign Manager and partners to resolve them.
? Manage communications with partners for asset delivery with clear specs and timelines agreed, to ensure activity is deployed as per the schedule.
? Schedul...
Marketing Executive in East Kilbride employer: MBM Travel Executives
As a Tailor-Made Travel Consultant at our company, you'll be part of a vibrant and supportive work culture that values creativity and collaboration. We offer extensive training and development opportunities to help you grow your expertise in crafting unforgettable travel experiences across Southeast Asia. With a focus on employee well-being and a commitment to delivering exceptional service, we ensure that our team members thrive both personally and professionally in a dynamic and rewarding environment.
