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- Tasks: Lead global user acquisition campaigns and drive app engagement through digital channels.
- Company: Join a large media company shaping the future of audio in the UK.
- Benefits: Enjoy hybrid working, competitive salary, and exposure to top digital marketing talent.
- Why this job: Make a real impact on user growth while collaborating with diverse teams.
- Qualifications: Experience in performance marketing and strong knowledge of digital advertising platforms required.
- Other info: Opportunity to work in a fast-paced environment with a focus on data-driven strategies.
The predicted salary is between 32800 - 49400 £ per year.
We’re on the lookout for a results-driven, data-savvy Acquisition Marketing Manager to lead global user acquisition campaigns for a large media company. Reporting into the Director of Marketing Operations & Planning, you’ll be responsible for leading strategies and driving forward acquisition initiatives. You will play a key role in driving downloads, account registrations, and ongoing app engagement using paid digital channels, working cross-functionally across brand, product, and analytics teams.
Key Responsibilities
- Be a subject matter expert within the marketing team, confidently leading strategies and driving forward acquisition initiatives.
- Develop and manage acquisition strategies across Paid Social, Paid Search, Apple Search Ads (ASA), Google UAC and other key digital platforms to drive growth across iOS and Android.
- Own performance analysis and optimisation of campaigns using analytics platforms. Collaborate with the company’s ASO and ASA agency to maximise visibility and install rates in app stores.
- Partner with Brand Marketing, Product, and Analytics teams to align acquisition efforts with user insights, testing strategies, and broader business goals.
What You’ll Love About This Role
- Think Big: You’ll help shape the digital future of one of the UK’s biggest audio platforms – experimenting with emerging channels and driving measurable growth.
- Own It: You’ll take ownership of end-to-end acquisition strategy and campaign execution, driving results through hands-on optimisation and performance data.
- Keep it Simple: You’ll translate complex insights into clear, actionable strategies that deliver high-impact outcomes.
- Better Together: You’ll work closely with internal and external teams, gaining exposure to some of the best talent in digital marketing and broadcasting.
What Success Looks Like
- Come in and hit the ground running, quickly adapting to existing strategies and identifying areas for immediate impact.
- Launched and optimised multi-platform acquisition campaigns for both apps.
- Built strong cross-functional relationships internally (Brand, Digital Managing Editors, Product and Analytics) and externally with tech partners and agencies.
- Delivered improvements in key metrics such as CPI, retention, and install-to-registration conversion rate.
- Implemented data-driven enhancements to campaign targeting, creative, and channel mix.
What You’ll Need
- A self-starter with the ability to work autonomously, and highly knowledgeable in your area of expertise. Strong drive to lead confidently and execute strategies effectively.
- Strong knowledge and experience in performance marketing, deep understanding of Paid Social, Paid Search, ASA, Google UAC, and App Store ecosystems.
- Hands-on experience with Apple Search Ads, Google Analytics, Ads platforms (Google, Meta, TikTok etc.), and Mobile Measurement Platforms such as AppsFlyer.
- Highly collaborative with an ability to manage multiple campaigns in a fast-paced environment with strong attention to detail.
- Ability to interpret data, identify trends, and build compelling campaigns that cut through.
How’s it flexible? Hybrid working 3 days in the office in central London, 2 days from home.
Acquisition Marketing Manager employer: MBM Careers
Contact Detail:
MBM Careers Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Acquisition Marketing Manager
✨Tip Number 1
Familiarise yourself with the latest trends in acquisition marketing, especially around Paid Social and Paid Search. This will not only help you understand the landscape but also allow you to speak confidently about strategies during interviews.
✨Tip Number 2
Network with professionals in the industry, particularly those who have experience with Apple Search Ads and Google UAC. Engaging with them can provide insights into best practices and may even lead to referrals.
✨Tip Number 3
Prepare to discuss specific metrics you've improved in past roles, such as CPI or retention rates. Being able to share concrete examples of your impact will demonstrate your capability to drive results.
✨Tip Number 4
Showcase your collaborative skills by preparing examples of how you've worked cross-functionally in previous positions. Highlighting your ability to partner with different teams will resonate well with the role's requirements.
We think you need these skills to ace Acquisition Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in acquisition marketing, particularly with paid digital channels. Use specific metrics to demonstrate your success in previous roles, such as growth percentages or campaign performance improvements.
Craft a Compelling Cover Letter: In your cover letter, express your passion for digital marketing and your understanding of the media landscape. Mention specific strategies you have successfully implemented in the past that align with the responsibilities outlined in the job description.
Showcase Data-Driven Achievements: When detailing your experience, focus on data-driven results. Highlight how you've used analytics platforms to optimise campaigns and improve key metrics like CPI and retention rates, as these are crucial for the role.
Research the Company: Familiarise yourself with the company's brand and its position in the market. Understanding their current acquisition strategies and challenges will allow you to tailor your application and demonstrate your knowledge during the interview process.
How to prepare for a job interview at MBM Careers
✨Showcase Your Data Savvy
As an Acquisition Marketing Manager, you'll need to demonstrate your ability to analyse and interpret data. Be prepared to discuss specific campaigns you've optimised using analytics platforms, and how those decisions impacted performance metrics.
✨Highlight Cross-Functional Collaboration
This role requires working closely with various teams. Share examples of how you've successfully collaborated with brand, product, and analytics teams in the past to achieve common goals, and how you can bring that experience to the new role.
✨Demonstrate Your Knowledge of Digital Channels
Familiarity with Paid Social, Paid Search, and Apple Search Ads is crucial. Prepare to discuss your hands-on experience with these platforms, including any specific strategies you've implemented that led to measurable growth.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving skills and strategic thinking. Think of scenarios where you've had to adapt quickly to changing market conditions or campaign performance, and be ready to explain your thought process and outcomes.
