At a Glance
- Tasks: Lead performance marketing and analytics for a fast-growing equestrian brand.
- Company: Join MAYSTON, a premium direct-to-consumer equestrian brand with a passionate community.
- Benefits: Competitive salary, hands-on experience, and the chance to shape marketing strategy.
- Other info: Opportunity to influence key business decisions and drive growth across the UK and Europe.
- Why this job: Make a measurable impact and help build something special in a dynamic environment.
- Qualifications: 2-3 years in digital marketing, strong analytical skills, and experience with Google Ads.
The predicted salary is between 50000 - 70000 £ per year.
This isn’t just another marketing role. It’s an opportunity to help shape one of the UK’s fastest-growing equestrian brands during one of the most exciting periods in our journey. In just three years, MAYSTON has grown from an idea around a kitchen table into a premium direct-to-consumer brand with a passionate community and customers around the world. With a European fulfilment hub launching shortly, an expanding in-house media team, regular product launches and ambitious growth plans across the UK and Europe, we’re looking for someone who wants to help build what comes next.
We’re looking for an experienced Performance Marketing & Analytics Manager to take ownership of our digital performance across Meta, Google and our wider e-commerce ecosystem. You’ll work directly with our founder, Gemma Cornick, and alongside our in-house content creator, helping turn creative ideas into measurable business growth. If you’re someone who enjoys digging into data just as much as developing winning campaigns, we’d love to hear from you.
- Performance Marketing
- Own and manage Meta advertising across the full customer journey.
- Build, manage and scale Google Ads across Search, Shopping and Performance Max.
- Allocate and manage advertising budgets to maximise return on investment.
- Continually test audiences, creatives, placements and campaign structures.
- Identify new opportunities to profitably grow customer acquisition.
- Analyse campaign performance and present clear recommendations.
- Track ROAS, CPA, AOV, customer lifetime value and wider commercial KPIs.
- Build dashboards that help the business make better decisions.
- Commercial Growth
- Work closely with the founder to help shape marketing strategy.
- Identify website improvements that increase conversion.
- Support email marketing performance through Klaviyo insights.
- Help prepare the business for continued UK and European growth.
- Work alongside our fulfilment and customer experience teams to understand the complete customer journey.
- Creative Partnership
- Performance marketing doesn’t exist without great creative.
- You’ll work closely with our in-house content creator, planning shoots, briefing content and helping decide exactly what should be filmed to improve campaign performance.
We’re looking for someone who understands how performance marketing drives business growth and is ready to take ownership of a key function within a fast-growing brand.
A minimum of 2–3 years’ hands-on experience managing paid digital marketing campaigns within an e-commerce or direct-to-consumer business.
- Proven experience managing Google Ads, including Search, Shopping and Performance Max.
- Experience interpreting Shopify Analytics and turning data into commercial decisions.
- Experience using Klaviyo or a similar email marketing platform.
- Strong analytical skills with the ability to interpret data, identify opportunities and make commercially driven recommendations.
- Experience managing advertising budgets and reporting on key performance metrics, including ROAS, CPA, AOV and customer acquisition.
- Enjoy working closely with creative teams to produce content that performs.
This role is best suited to someone with commercial experience in performance marketing. The opportunity to help build one of the UK’s leading premium equestrian brands. You’ll help shape the future of our marketing department, influence key business decisions and play a genuine part in the next stage of MAYSTON’s growth. If you’re looking for a role where you can make a measurable impact and help build something special, we’d love to hear from you.
Performance Marketing & Analytics Manager in Dorchester employer: MAYSTON EQUESTRIAN
MAYSTON is an exceptional employer, offering a unique opportunity to be part of one of the UK’s fastest-growing equestrian brands. With a vibrant work culture that encourages creativity and collaboration, employees can expect significant growth opportunities as they contribute to ambitious expansion plans across Europe. Located in Poundbury, Dorset, the company fosters a passionate community and provides a platform for meaningful impact in shaping the future of performance marketing.
StudySmarter Expert Advice🤫
We think this is how you could land Performance Marketing & Analytics Manager in Dorchester
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for MAYSTON EQUESTRIAN and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like MAYSTON EQUESTRIAN are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with MAYSTON EQUESTRIAN on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at MAYSTON EQUESTRIAN. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Performance Marketing & Analytics Manager in Dorchester
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit MAYSTON EQUESTRIAN. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of MAYSTON EQUESTRIAN:Show us that you’ve done your homework! In your application, briefly mention what you admire about MAYSTON EQUESTRIAN’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at MAYSTON EQUESTRIAN
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at MAYSTON EQUESTRIAN will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At MAYSTON EQUESTRIAN, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
