Senior Business Development Manager - Electronic Security - South and North UK in Reading

The Senior Business Development Manager is responsible for driving growth across the UK market through the acquisition of new customers, development of strategic opportunities, and expansion of market presence. This is a highly field-oriented hunter role focused on acquiring new customers, developing strategic partnerships, proactively creating new business opportunities, expanding market presence and increasing market share. The successful candidate will own the full new business cycle, from prospecting and opportunity creation through commercial negotiation and deal closure, with a primary focus on winning new business rather than managing existing customer accounts. Following successful onboarding, customer ownership is transferred to the relevant Account Manager to ensure long-term customer development and retention.

Key Responsibilities:

• Business Development & Market Expansion
  • Identify, develop, and secure new business opportunities across the UK market across the assigned territory.
  • Generate qualified opportunities through proactive prospecting, networking, referrals, and direct customer engagement.
  • Identify new verticals, market segments, and routes to market that support business growth.
  • Increase market presence and market share through the acquisition of new customers and strategic business opportunities.
  • Develop relationships with prospective customers, strategic partners, and key industry stakeholders.
• Sales Execution
  • Manage the complete sales cycle from prospecting and opportunity creation through contract negotiation and closure.
  • Conduct customer meetings, commercial presentations, product demonstrations, and solution discussions.
  • Prepare and present proposals, quotations, and commercial offers.
  • Lead commercial negotiations and secure profitable business agreements.
  • Achieve agreed sales and new business growth targets.
• Strategic Relationship Building
  • Establish relationships with decision-makers, influencers and key stakeholders.
  • Represent the company at industry events, trade shows, exhibitions and networking forums.
  • Develop business opportunities with installers, integrators, commercial partners and other key participants within the UK security market.
• CRM Documentation, Reporting & Internal Collaboration
  • Ensure full and accurate documentation of all activities in the CRM system (meetings, opportunities, quotations, forecasts, follow-ups, etc.).
  • Maintain updated sales pipeline and forecasting data.
  • Provide regular performance, customer insights, account updates, market feedback, competitive insights and activity reports to management.
  • Work closely with Sales Engineers to deliver effective technical solutions during the sales process.
  • Collaborate with Marketing to maximize lead generation and campaign effectiveness.
  • Ensure seamless customer handover to Account Management following onboarding.

Requirements:

• Minimum 5 years of successful new business sales experience within UK electronic industry, with a strong network and deep market knowledge - mandatory.
• Proven track record of consistently achieving and exceeding new business sales targets.
• Experience managing the full sales cycle from prospecting through negotiation and deal closure.
• Strong commercial, negotiation, presentation, and relationship-building skills.
• Technical understanding of electronic security solutions - advantage.
• Highly self-motivated, proactive, and results-driven, with a strong hunter mentality.
• Valid UK driving licence and willingness to travel extensively across the UK.
• Fluent English – mandatory.