Marketing & Content Specialist - Kingswinford in Birmingham

Our client is seeking an experienced and creative Marketing & Content Specialist – Car Audio to support and grow their portfolio of automotive audio and electronics brands. This role blends strategic brand marketing with hands-on content creation, focusing on engaging end users through thoughtful, consumer-first marketing. This position is responsible for shaping and maintaining brand identity while delivering compelling content across digital channels, events, and product launches. The role suits a marketing professional who enjoys ownership from concept through execution and thrives in a fast-paced, collaborative environment.

Key Responsibilities:

• Develop and execute consumer-focused brand marketing initiatives that build awareness, engagement, and demand.
• Create high-quality content across multiple formats, including video, photography, written copy, graphics, web, social media, PR, and email marketing.
• Translate technical product features into clear, compelling consumer benefits.
• Plan and deliver integrated product launches, campaigns, and promotional activities across brands and channels.
• Manage and maintain brand websites, product listings, and supporting digital content.
• Own social media content planning, creation, scheduling, and performance optimization across platforms such as Instagram, Facebook, TikTok, and others as relevant.
• Conduct market and consumer research to identify trends, competitive insights, and opportunities for growth.
• Collaborate cross-functionally with product, sales, finance, and commercial teams to align messaging and ensure campaign execution.
• Plan, prepare, and support key trade shows, consumer events, and training sessions, including on-site setup, content capture, and live event marketing.
• Create and manage marketing materials such as advertising assets, packaging, brochures, displays, and point-of-sale materials.
• Maintain internal brand standards, naming conventions, and digital asset organization.
• Contribute actively to creative brainstorming and continuous improvement of brand presentation and execution.

Require Education and Experience:

• Strong analytical and strategic thinking skills, with the ability to interpret data and apply insights to marketing decisions.
• 5+ years in consumer-driven marketing, ideally within automotive, lifestyle, or technically focused product categories.
• Advanced proficiency in Adobe Creative Suite, with demonstrated graphic design, video filming, and video editing capability.
• Experience managing websites and digital platforms, including content updates, product uploads, and customer-facing information.
• Proficiency with social media platforms and marketing analytics tools (e.g., Google Analytics, HubSpot, SuperMetrics, TripleWhale or similar).
• Strong writing and communication skills, with attention to tone, clarity, and brand voice.
• Well-developed project management skills and the ability to handle multiple priorities and deadlines.
• Comfortable working collaboratively across departments while also taking ownership of deliverables.
• Experience with e-commerce platforms, events, or trade shows preferred.
• Genuine interest in automotive culture and consumer technology strongly preferred.