They need an experienced Product Marketing Manager to own the product marketing workstream for an allocated portfolio, including new digital products moving from validation to market. You'll set positioning, value propositions and go-to-market strategy, brief Campaigns, Digital, Channel and agencies to deliver it, and be accountable for adoption and commercial performance across the lifecycle. Delegated authority over product-level decisions and a significant marketing budget, with no line management but plenty of cross-functional leadership.
Building buyer personas and turning them into positioning, messaging and go-to-market plans
Writing product marketing briefs that direct Campaigns, Digital, Channel and agency delivery
Owning adoption and growth plans through the lifecycle, including account-level adoption and migration to new products
Defining distributor and partner enablement: product guides, sales tools, training
Tracking commercial performance and recommending changes to positioning and investment
5 to 8 years in B2B product marketing in complex, technical or regulated markets
~ Strong customer insight, commercial judgement and performance measurement
~ Confident with CRM, marketing automation and analytics tools, strong in Excel and PowerPoint
~ Marketing or business degree, CIM Level 6, or equivalent experience
Product Marketing Manager - Community Integrity in Taunton employer: Mayfleet Recruitment Limited
As a Senior Developer within this Government organisation, you'll be part of a mission-driven team dedicated to safeguarding public services from cyber threats. The work culture fosters collaboration and knowledge sharing, providing ample opportunities for professional growth while contributing to the greater good. With a focus on innovation and security, this role offers a unique chance to make a meaningful impact in the public sector, all while enjoying a supportive environment that values your expertise.
Contact Details:
Mayfleet Recruitment Limited Recruitment Team
