At a Glance
- Tasks: Lead product marketing for innovative B2B tech products and drive market strategies.
- Company: Dynamic company with a global reach and a focus on technical excellence.
- Benefits: Competitive contract pay, flexible working arrangements, and opportunities for professional growth.
- Other info: Collaborative culture with opportunities to influence senior leadership and cross-functional teams.
- Why this job: Make a real impact by shaping product strategies and driving adoption in a fast-paced environment.
- Qualifications: 5-8 years in B2B product marketing with strong analytical and leadership skills.
The predicted salary is between 51750 - 63250 £ per year.
Our client sells a portfolio of complex B2B technical products to a global customer base through distributors, partners and direct channels. They need an experienced Product Marketing Manager to own the product marketing workstream for an allocated portfolio, including new digital products moving from validation to market.
You'll set positioning, value propositions and go-to-market strategy, brief Campaigns, Digital, Channel and agencies to deliver it, and be accountable for adoption and commercial performance across the lifecycle. Delegated authority over product-level decisions and a significant marketing budget, with no line management but plenty of cross-functional leadership.
What you'll be doing:
- Commercially validating products using customer, market and competitor insight
- Building buyer personas and turning them into positioning, messaging and go-to-market plans
- Writing product marketing briefs that direct Campaigns, Digital, Channel and agency delivery
- Owning adoption and growth plans through the lifecycle, including account-level adoption and migration to new products
- Defining distributor and partner enablement: product guides, sales tools, training
- Tracking commercial performance and recommending changes to positioning and investment
- Representing the voice of the customer into Product Management and senior leadership
What we're looking for:
- 5 to 8 years in B2B product marketing in complex, technical or regulated markets
- A track record of taking products to market and growing adoption beyond launch
- Experience enabling indirect routes to market through distributors and partners
- Strong customer insight, commercial judgement and performance measurement
- Ability to lead cross-functional work and influence senior stakeholders without line authority
- Confident with CRM, marketing automation and analytics tools, strong in Excel and PowerPoint
- Marketing or business degree, CIM Level 6, or equivalent experience
Product Marketing Manager (Contract) in Bath employer: Mayfleet Recruitment Limited
As a Senior Developer within this Government organisation, you'll be part of a mission-driven team dedicated to safeguarding public services from cyber threats. The work culture fosters collaboration and knowledge sharing, providing ample opportunities for professional growth while contributing to the greater good. With a focus on innovation and security, this role offers a unique chance to make a meaningful impact in the public sector, all while enjoying a supportive environment that values your expertise.
Contact Details:
Mayfleet Recruitment Limited Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Manager (Contract) in Bath
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Mayfleet Recruitment Limited and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Mayfleet Recruitment Limited are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Mayfleet Recruitment Limited on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Mayfleet Recruitment Limited. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Product Marketing Manager (Contract) in Bath
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Mayfleet Recruitment Limited. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Mayfleet Recruitment Limited:Show us that you’ve done your homework! In your application, briefly mention what you admire about Mayfleet Recruitment Limited’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Mayfleet Recruitment Limited
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Mayfleet Recruitment Limited will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Mayfleet Recruitment Limited, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
