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- Tasks: Lead events, partnerships, and brand marketing to drive community engagement and demand.
- Company: Mayday is a fast-growing accounting-tech startup revolutionising finance with automation and AI.
- Benefits: Enjoy a hybrid role, competitive salary, 25 days holiday, and a vibrant work culture.
- Why this job: Join a dynamic team shaping the future of finance with innovative marketing strategies.
- Qualifications: 2+ years in events marketing, strong communication skills, and a passion for brand development.
- Other info: Opportunity to shape brand identity and work with top industry partners.
The predicted salary is between 45000 - 60000 £ per year.
Our company, Mayday, is one of the fastest growing accounting-tech startups on the planet. We’re building automation tools and artificial intelligence to save finance teams from the pain of manual work. We’re hyper ambitious with a huge long term vision. We will mend month-end and enable real-time accounting.
Mayday was founded by two experienced entrepreneurs – David Tuck, an accountant then CFO by training who founded Chaser; and James Scott-Griffin, a software engineer who was CTO at Idio (now Optimizely) and Rungway. We have an incredible foundation for growth in 2025 and beyond. Our customers are huge advocates for our product – we’re proud to have over 260 reviews at a perfect 5 star rating on Xero’s App Store (and growing!). We won Xero’s Emerging App Partner of the Year Award for 2023.
You’ll report directly to the incoming Head of Marketing and take the lead on some of our most successful and visible channels: events, partnerships, and brand. You’ll have a clear budget to work with across industry conferences, owned events, and community campaigns, along with the freedom to shape the strategy, not just execute it. This will be a hybrid role, with 1 day a week expected in the London office.
Over the last year, we’ve seen strong growth from our events, partnerships, and community-led efforts. We’ve hosted two flagship events sponsored by Xero and GoCardless, launched multiple webinar series with 1,000+ registrants, and organically grown our CFO TechStack community to over 5,000 engaged finance professionals.
We’re looking for someone to take the reins on events and partnerships marketing — and help us turn this traction into a scalable, growth engine. This is a hands-on role for someone excited to build campaigns that bring our community to life and drive demand.
- Bring our CFO TechStack community to life through thoughtful, well-executed activations.
- Build repeatable playbooks for both virtual and IRL events that generate leads and deepen engagement.
- Design and execute our partner marketing strategy.
- Build relationships with Xero-connected apps, accountancy firms, and ecosystem partners.
- Collaborate with Product and Commercial to amplify integrations, co-marketing, and referrals.
- Repurpose event and webinar content into high-quality evergreen assets like ebooks and guides.
- Support with creation and delivery of marketing materials across the funnel — including newsletters, product launch communications, and landing pages.
- Support our brand evolution — from visuals and messaging to our website and event assets.
You don’t need to own this from day one, but if you’re into it, there’s real room to shape our brand identity.
You’ve created and owned an events roadmap — from planning to execution — for at least 2 years. You’ve worked on partner or ecosystem marketing (e.g. HubSpot apps, Xero, Shopify), and know what makes partnerships successful. You’re a strong communicator, comfortable writing both short- and long-form marketing content. You have a good design eye — bonus points if you’re handy in Canva or similar tools. You’re happy to pick up projects and just ‘figure it out’ when needed, but you know when to ask for help. Experience working in fast-moving startups or small marketing teams.
Experience Marketing Ecosystem products (e.g Hubspot, Shopify, Salesforce, Zapier, Stripe). You’re thoughtful or interested in brand, even if you’re not a brand marketer by title.
Salary starting £45 - £60k (depending on experience). 25 days holiday + public holidays. Hybrid Role (1 day a week in person in Central London).
Contact Detail:
Mayday Holdings Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Director, Brand Marketing
✨Tip Number 1
Familiarise yourself with Mayday's products and their unique selling points. Understanding the automation tools and AI features will help you articulate how your marketing strategies can enhance their visibility and appeal to finance teams.
✨Tip Number 2
Network with professionals in the accounting-tech space, especially those connected to Xero and other ecosystem partners. Building relationships now can give you insights into successful partnership strategies that you can bring to the role.
✨Tip Number 3
Showcase your experience with event planning by discussing specific campaigns you've executed in the past. Highlighting measurable outcomes from these events will demonstrate your ability to drive demand and engagement effectively.
✨Tip Number 4
Stay updated on trends in brand marketing and community engagement within the tech industry. Being able to discuss innovative ideas for brand evolution and community activations will set you apart as a candidate who can contribute to Mayday's growth.
We think you need these skills to ace Senior Director, Brand Marketing
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in brand marketing, particularly in events and partnerships. Use specific examples that demonstrate your success in these areas, as well as any experience with ecosystem marketing.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for Mayday and its mission. Discuss how your background aligns with their goals, especially your experience in building campaigns and community engagement.
Showcase Your Communication Skills: Since strong communication is key for this role, include samples of your writing or links to marketing materials you've created. This could be blog posts, newsletters, or event collateral that demonstrate your ability to engage an audience.
Highlight Your Adaptability: Mention instances where you've successfully navigated challenges in fast-paced environments. Emphasise your ability to 'figure it out' and collaborate with teams, which is crucial for a startup like Mayday.
How to prepare for a job interview at Mayday Holdings Limited
✨Showcase Your Event Experience
Make sure to highlight your experience in planning and executing events. Discuss specific examples where you've successfully managed an events roadmap, as this role heavily focuses on events and partnerships.
✨Demonstrate Partnership Knowledge
Be prepared to talk about your experience with partner or ecosystem marketing. Share insights on what makes partnerships successful, especially in relation to accounting-tech or similar industries.
✨Communicate Clearly and Confidently
As a strong communicator, you should be ready to showcase your writing skills. Bring samples of both short- and long-form marketing content you've created, and be prepared to discuss your approach to crafting engaging messages.
✨Express Your Interest in Brand Evolution
Even if you're not a brand marketer by title, show your enthusiasm for brand development. Discuss any ideas you have for evolving the company's brand identity and how you can contribute to that process.
