Director of Performance Marketing (City of London)

We are seeking an exceptional Director of Performance Marketing to join the Maybourne Marketing team. Maybourne owns and manages Claridge's, The Connaught, The Berkeley, The Emory, The Maybourne Beverly Hills and The Maybourne Riviera. At Maybourne, it is our purpose to create stories of distinction, and we know that truly memorable experiences are made up of countless small moments. Moments where the extraordinary becomes reality. We are building on the reputation of our heritage properties by pursuing a global vision to lead the future of luxury. This includes curating distinctive and enriching experiences, developing our digital capabilities and superior insights, enhancing our unmatched guest experience, and expanding the number of hotels, spas, and residences around the world.

The Director of Performance Marketing will be responsible for driving qualified traffic, maximizing ROI, and increasing direct bookings through data-driven, omni-channel marketing strategies. This role demands a deep understanding of paid media, analytics, and luxury consumer behaviour, with a proven track record of delivering results in a fast-paced, high-touch environment.

Main responsibilities of the Director of Performance Marketing role include but are not limited to:

• Develop and execute performance marketing strategies across paid search, paid social, display, programmatic, affiliate, metasearch, and retargeting.
• Drive direct revenue through high-impact campaigns focused on acquisition, retention, and lifetime value.
• Optimize marketing spend across channels and markets using data, testing, and attribution models.
• Collaborate with brand, CRM, eCommerce, and revenue management teams to align campaigns with business objectives.
• Oversee agency relationships and manage internal resources to execute campaigns flawlessly.
• Monitor and analyse performance KPIs (CPA, ROAS, conversion rate, etc.) and deliver insights to inform business decisions.
• Identify and capitalize on market trends and guest behaviour insights in the luxury travel space.
• Ensure the digital customer journey reflects the luxury positioning and values of the brand.
• Support loyalty and personalization initiatives through targeted digital strategies.
• Manage performance marketing budgets and deliver accurate forecasting and reporting.

Successful candidates for our Director of Performance Marketing opportunity will have:

• 8+ years of experience in digital/performance marketing, ideally in luxury hospitality, travel, or lifestyle brands.
• Expertise in managing large-scale paid media campaigns across platforms (Google Ads, Meta, DSPs, etc.).
• Strong knowledge of analytics tools (Google Analytics, Looker, GA4), attribution, and conversion tracking.
• Exceptional analytical and strategic thinking skills, with a results-driven mindset.
• Experience working with metasearch and OTA optimization.
• Understanding of the nuances of luxury audiences and premium positioning.
• Proven ability to lead and inspire cross-functional teams and agencies.
• Excellent communication, organizational, and project management skills.
• Bachelor's degree in Marketing, Business, or related field; MBA preferred.

Who thrives here? You are passionate and driven to exceed expectations in every way. You are warm and friendly with collaboration in your blood. You have strong ambitions for yourself and the team around you, elevating your career and the team you work with every day. You show curiosity and pay attention to the detail to anticipate what others need. You are looking for a career not a job.

The Maybourne experience: You will find a supportive, fun and nurturing team where you can bring your ideas and creative & entrepreneurial thinking to your role. We have a range of development interventions at every level and for different functional specialisms to help you design the trajectory of your career. Here at Maybourne, we strive to reward our colleagues for the incredible work they do every single day. In return for your hard work and dedication we offer you:

• Financial Stability: Excellent salary package.
• Family-friendly company policies, including enhanced Maternity and Paternity Pay.
• Holiday allowance increases after 3 and 5 years of service.
• Holiday Trading: Opportunity to purchase and sell up to 5 days of annual leave per year.
• Travel Season Ticket Loans.
• Retail discount of up to 50%.
• Smart Tech: The ability to purchase white goods and pay in 6, 9, or 12-month instalments.

Wellbeing Support: Subsidised monthly masseuse treatments. Flu vaccination vouchers. Eye test vouchers and contributions towards glasses. A dedicated team of Mental Health First Aiders and a 24-hour colleague assistance helpline. On- and off-site Occupational Health Service. Death-in-Service salary contribution. Various wellbeing activities focused on mental and physical health. A complimentary state-of-the-art, all-day dining colleague restaurant serving a range of nutritious meals. Cycle to Work Scheme.

Recognition and Career Development: Referral Scheme ‘Introduce a Star,’ where you can earn up to £1,500. Colleague recognition and award programme with generous prizes. Additional paid day off to celebrate your birthday.

Memorable Experiences: Preferential room rates of £50 per overnight stay for yourself or your family across the Maybourne. Hotel Guest Experience Stay including an overnight stay and wining and dining at our renowned restaurants and bars. 50% Food and Beverage discount across the Maybourne. Social events (Annual Awards, Summer Maybourne Picnic, Welcome to Work, Annual Colleague Party, Annual Colleagues' Children's Party, etc.).

*Terms and conditions apply to all benefits. In line with the requirements of the Asylum & Immigration Act 1996, all applicants must be eligible to live and work in the UK. Documented evidence of eligibility will be required from candidates as part of the recruitment process.