Director of Digital Marketing, CRM

Maybourne We are seeking an exceptional Director of Performance Marketing to join the Maybourne Marketing team. We are building on the reputation of our heritage properties by pursuing a global vision to lead the future of luxury. This includes curating distinctive and enriching experiences, developing our digital capabilities and superior insights, enhancing our unmatched guest experience, and expanding the number of hotels, spas, and residences around the world. The Director of Performance Marketing will be responsible for driving qualified traffic, maximizing ROI, and increasing direct bookings through data-driven, omni-channel marketing strategies. Main responsibilities of the Director of Performance Marketing role include but are not limited to: Develop and execute performance marketing strategies across paid search, paid social, display, programmatic, affiliate, metasearch, and retargeting. Optimize marketing spend across channels and markets using data, testing, and attribution models. Collaborate with brand, CRM, eCommerce, and revenue management teams to align campaigns with business objectives. Monitor and analyse performance KPIs (CPA, ROAS, conversion rate, etc.) Identify and capitalize on market trends and guest behaviour insights in the luxury travel space. Ensure the digital customer journey reflects the luxury positioning and values of the brand. Support loyalty and personalization initiatives through targeted digital strategies. Manage performance marketing budgets and deliver accurate forecasting and reporting. Successful candidates for our Director of Performance Marketing opportunity will have: ~8+ years of experience in digital/performance marketing, ideally in luxury hospitality, travel, or lifestyle brands. ~ Excellent communication, organizational, and project management skills. ~ Bachelor\’s degree in Marketing, Business, or related field; MBA preferred. You will find a supportive, fun and nurturing team where you can bring your ideas and creative & entrepreneurial thinking to your role. We have a range of development interventions at every level and for different functional specialisms to help you design the trajectory of your career. Financial Stability Excellent salary package. Family-friendly company policies, including enhanced Maternity and Paternity Pay. Holiday allowance increases after 3 and 5 years of service. Holiday Trading: Opportunity to purchase and sell up to 5 days of annual leave per year. Travel Season Ticket Loans. Retail discount of up to 50%. Smart Tech: The ability to purchase white goods and pay in 6, 9, or 12-month instalments. Wellbeing Support Flu vaccination vouchers. Eye test vouchers and contributions towards glasses. Cycle to Work Scheme. Recognition and Career Development Referral Scheme ‘Introduce a Star,’ where you can earn up to £1,500*. Colleague recognition and award programme with generous prizes. Additional paid day off to celebrate your birthday. Preferential room rates of £50 per overnight stay for yourself or your family across the Maybourne. ~ Hotel Guest Experience Stay* including an overnight stay and wining and dining at our renowned restaurants and bars. ~50% Food and Beverage discount* across the Maybourne. ~ Social events (Annual Awards, Summer Maybourne Picnic, Welcome to Work, Annual Colleague Party, Annual Colleagues\’ Children\’s Party, etc.). *In line with the requirements of the Asylum & Immigration Act 1996, all applicants must be eligible to live and work in the UK.